It can take a while to wrap your head around the concept of “character goods” in Japan. It’s a term used to refer to licensed merchandise such as notebooks, stickers and figures featuring the likenesses of fictional characters. What sets character good apart from plain old cartoon or movie merchandising, however, is that its characters generally don’t appear anywhere else, and are created solely for the purpose of having an excuse to produce their associated knick knacks.
It’s a tradition that was firmly established by Hello Kitty, and carried on by newer characters such as Rilakkuma. A blending of the words “relax” and “kuma” (Japanese for “bear”), Rilakkuma is exactly what you’d expect, a bear who loafs around, usually depicted in the prone position.
But what if the world had greater things in store for Rilakkuma than just yawning and eating stack after stack of pancakes? If humanity needed a savior and destiny called, could he be bothered to pick up the phone?
One of this spring’s biggest anime hits was Attack on Titan, based on the comic of the same name. The story follows a group of plucky kids who make up the Recon Corps, an organization tasked with defending their town’s citizens from the horde of grotesque giants that wants to eat them.
It seems Rilakkuma caught the show on one of the many days he spends chilling at home watching TV. Apparently it struck a chord with him to make something of himself, as shown in this photo taken at Anime Expo in Los Angeles, the West Coast’s largest Japanese animation convention.
調査兵団1の猛者だと思う。多分、ミカサ、リヴァイ並か、それ以上かも知れない。。 pic.twitter.com/lqoaCWSuc5
— Sound of the Future (@masa3939) July 8, 2013
Japanese Internet commentators pointed out how Rilakkuma’s equipment completely changes his vibe. His constant blank stare usually just makes him look lazy or uninterested, but give him a pair of edged weapons, and that same look is transformed into the steely gaze of a battle-hardened veteran. “You can immediately tell that he’s already had to put his life on the line countless times as a member of the Recon Corps,” one noted. The effect was only heightened by the bear’s stony silence, as he uttered not even a single word.
This career change probably spells fewer afternoon naps for Rilakkuma, but I know I’ll sleep better knowing he’s protecting my hometown from monsters.
Source: Togech

New Rilakkuma traditional Japanese sweets are ready to maul you with cuteness
Hang out at home with the giant life-sized Rilakkuma bear!
Rilakkuma Cafe opening in Harajuku to celebrate relaxing bear’s 20th anniversary【Photos】
Rilakkuma sakura drinkware is ready to relax under the cherry blossoms with you【Photos】
Anime fan and pet owner recreates Attack on Titan’s epic opening shot by shot – with cats! 【Video】
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Shinto shrine in downtown Tokyo announces cosplay ban
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
You’ll feel guilty about more than just the calories when you eat this Rilakkuma cake
Nine questions we have from Netflix’s Rilakkuma trailer, which reminds us he is NOT a bear【Video】
Rilakkuma and pals will return to Netflix in upcoming stop-motion animation series
In Japan, even lifting weights is cute, Rilakkuma fitness goods prove【Photos】
Rilakkuma rims add 16 bearpower to your car
See what 13 stuffed toys look like after a wash at the home spa
Attack on Pomeranian! Owner creates awesomely cute canine cosplay set 【Video】
Cute PC character cushions from Japan protect your wrists, keep you company at the same time
Japanese-style Rilakkuma teahouse opens in one of the most beautiful places in Japan
Keep in touch with all your Scout Corps friends with this Attack on Titan iPhone case
Attack on Titan advances to the world of finance with anime Visa credit cards
Japanese cook uses sushi-making as inspiration for beautifully artistic bread loaves
Two new fantasy creatures join the Funbaruzu posture-correcting plushie family
Dragon Ball’s Lord Beerus shows up at mortal’s house, lowly humans beware!【Cat cosplay】