
One of our reporters recently drew the enviable assignment of visiting this year’s Nippon no Umai, an annual event sponsored by Kirin that brings the best of Japan’s regional delicacies together under one roof. With so many tasty options on display, those of us not lucky enough to attend the tasting session, held at the super swanky Imperial Hotel in Tokyo, would have to settle for living vicariously through our correspondent’s report after he returned.
We were a little underwhelmed when we asked what he’d eaten, and his answer was “white rice with salt!” but we soon came to understand why he was looking quite so content.
Japan’s mountainous topography and numerous civil wars have meant that despite being a compact country, until the nation’s relatively recent modernization and political unification, the food cultures of different regions evolved largely separately from one another. When coupled with the societal value placed on tradition and doing things the proper way, almost every locality has a culinary specialty it’s considered to do better than anywhere else.
The 2013 Nippon no Umai event featured several of these, including high-grade domestic beef from Shimane and Sendai Prefectures that are stepping up their efforts to wrest away Kobe’s crown as king of the cow meat. Representatives from Tokushima Prefecture in Shikoku showed up with their home’s delectable awa-odori chicken, as did delegates from Ishikawa and Kochi Prefectures with prized yellowtail sashimi and seared bonito.
And what did southern Kumamoto Prefecture bring to this all-out gastronomic rumble?
Salted rice balls.
Seriously? You expect people to save room for white rice with salt when they could be enjoying gourmet seafood such as abalone from Mie, or even death-defying fugu blowfish from Yamaguchi?
As time went by, though, our reporter’s disdain for the Kumamoto group’s apathy transitioned to pity at just how completely outgunned they seemed. Since a saint-like level of empathy is one of the most important criteria in becoming a member of the RocketNews24 team (surpassed only by the need for a pleasing smell), he decided that he could try just a nibble. After walking over to their booth, he picked up a plate with an unimpressive-looking rice ball on it, took a bite, and immediately realized he owed everyone in Kumamoto an apology.
When people in Japan think of where the tastiest rice comes from, Niigata and Akita Prefectures usually spring to mind. Kumamoto doesn’t really have much of a reputation for growing Japan’s favorite grain, but the salted rice balls their representatives brought to the event were nothing short of fantastic. “If I’d known they were so good, I would have made one the first thing I ate,” our reporter told us.
What made these rice balls so great was the special kind of rice used. Among the varieties of rice available in Japan, koshi hikari is generally held to be the best-tasting. This variety was crossbred with hino hikari, a type of rice grown in Kumamoto and awarded the prefecture’s highest award for flavor in 2001, to produce a new breed called Mori no Kuma-san, or “bear from the forest”, from which the Kumamoto group’s salted rice balls were formed.
Although not nearly as well-known as koshi hikari, Mori no Kuma-san is no less delicious, with each kernel cooking up soft and fluffy. The rice has a delicate sweetness that spreads through the mouth as you chew, and combines with the added salt for a near-perfect harmony of flavors.
So on behalf of RocketNews24, we’re sorry for ever doubting you, Kumamoto. Here’s hoping we get to see you again at next year’s event, and that you bring back the same tasty treats.
Photos: RocketNews24
[ Read in Japanese ]








Is anime making otaku eat less rice? Government launches Girl Running Late with Rice Ball Project
The Big Bomb Onigiri Japanese rice ball helps us conquer mountain race but conquers us in the end
Say hello to the Big Bomb Onigiri, a beast of a Japanese rice ball
What are Japan’s best, and most unique, regional rice balls?
My Neighbor Onigiri-kun – Ghibli’s Toshio Suzuki draws character for rice ball salt packaging
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
How does KitKat Japan’s Adult Sweetness flavor stack up to other fan favorites?【Taste test】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
How do European Cup Noodles taste to a Japanese palate?
Tokyo Station staff share their top 10 favorite ekiben
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Which Japanese convenience store has the best plain onigiri rice balls?
Which Japanese convenience store has the best salted onigiri rice balls?
Around Japan in 47 rice balls: Mr. Sato buys each prefecture’s musubi all from one Tokyo shop
The 10 best types of onigiri rice balls to try in Japan【Survey】
Coffee-infused rice for rice balls and curry? Taste-testing a recipe from Japan’s coffee experts
Are high-end convenience store rice balls really packed with more ingredients?
Japanese convenience store showdown: Who’s got the best red rice sekihan rice balls?【Taste test】
Tapioca onigiri brings boba to the world of rice balls
The surprising semi-secret ingredient in many Japanese convenience store rice balls: oil
We make salt from our reporter’s sweat, then taste the world’s first Mr. Sato Salt rice balls
In celebration of Onigiri Day, we compare rice balls from three different convenience stores
Less than half of Japanese people OK with bare hand-pressed rice balls, survey says, but why?
7-Eleven apologises for cockroaches in onigiri rice balls
Are Family Mart’s new “exquisite” rice balls worth the high price tag?
KFC Japan releases official onigiri rice ball, miso ramen rice recipes to level-up fried chicken
Leave a Reply