
Are you a poor college student? An incompetent cook? Or maybe just too busy to stop for a real meal? If so, you probably have cup ramen so often that you can prep a serving with your eyes closed and your right hand tied to your left knee.
Let’s be honest here: Cup ramen is fast, convenient, and not entirely horrible tasting. But after a couple of days of the same flavors over and over, you might be wanting to add some variety to your diet. If you still can’t get a real meal, at least now you can get some magic powder to spice up your noodles!
Thanks to a new product from Japanese food and seasoning company Ajjigen called “Cup Ramen Becomes Delicious — The Magic Powder, ” you can now transform your boring soup into a mouthful of fun! Hypothetically.
▼ Ajigen building, where the magic is made.
Allegedly, the powder was the result of Ajigen’s company president spending some time on his own. It seems that while his wife was visiting her parents, the lonely husband spent each night eating cup ramen, but soon grew tired of the same flavors. However his misery lead him to a new idea: Someone (namely his company) should create a special seasoning for cup ramen! The story seems a bit difficult to believe, but “we came up with it in a lab” probably wouldn’t sell as well…
▼ Black pepper
Now, you may scoff at the idea of specialty flavoring for instant noodles, but it helps to remember that the cup ramen market in Japan alone is worth about 400 billion yen (roughly 39 billion US dollars) a year, with 3.4 billion meals produced annually. So, surely there’s got to be a few people who are looking for some extra kick for their noodles!
▼ Red pepper
The specialty “cup ramen flavoring powder” was designed to match any ramen flavor and uses a seafood base combined with extra seasoning to enliven your dinner. Right now, you can choose from one of two flavors: Black pepper and red pepper. Of course the question is: Why should you buy these specialty packets instead of just adding some regular black pepper or chili powder to your dinner? We’re not sure yet, but it looks like a package with 20 packets of flavoring will cost 500 yen (about $5). It’s not exactly cheap, but it’s not really expensive either.
So, next time you’re getting sick of eating cup noodles for the twentieth day in a row, why not try some Magic Powder? Hopefully it won’t transform your tongue into a frog…
Sources: My Navi Woman, ITMedia, Ajigen
Images: Amazon, Ajigen




Amazing new powder turns ramen broth from a liquid back into a solid, but why?【Video】
We try out Nissin’s new Cup Noodle Broth Hardening Powder to see if it really works
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Cup Noodle’s Nissin releases ultra-nutritious instant ramen with “all nutrients your body needs”
Cup Noodle Pro is Nissin’s latest way to up its instant ramen game
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli director Hayao Miyazaki is still drawing…and walking in his Vans
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Edible One Piece Gum-Gum Fruit goes on sale in Japan【Photos】
The results are in! One Piece World Top 100 characters chosen in global poll
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
The top 10 graduation songs in Japan as chosen by current Japanese high school students
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
How to turn Cup Noodle instant ramen into delicious Osaka-style dumplings【SoraKitchen】
Cup Noodle pizza flavor instant ramen arrives in Japan, but can it win over our greasy hearts?
Looking for a more accessible “Ramen Broth Hardening Powder”? Look no further!
Cup Noodle upgrades its Mystery Meat with new Lemon Karaage flavor
First ever Pringles instant cup ramen noodles are coming to Japan
Cup Noodle instant ramen adds disturbingly named new topping: “almost squid!”
Cup Noodle’s new versions are more expensive with higher-quality ingredients — are they worth it?
How to turn your leftover instant ramen broth into delicious chawanmushi Japanese egg custard
The top 10 most popular instant noodle brands at the start of 2021
Yes, please! Barbecue rib-flavor ramen coming to Cup Noodle, and out stomachs, very soon
How do European Cup Noodles taste to a Japanese palate?
Goodbye, Cup Noodle Shio! We try Nissin Cup Noodle’s revitalized new flavor, Negi Shio
New 55-second cup ramen makes instant noodles more instant
Fried chicken teams up with instant ramen in this cup of noodles fit for a king
New Seafood Cup Noodle flavor actually includes a lot of pork content
Kansai-exclusive takoyaki Cup Noodle lives up to half of the expectations its name produces