
Are you a poor college student? An incompetent cook? Or maybe just too busy to stop for a real meal? If so, you probably have cup ramen so often that you can prep a serving with your eyes closed and your right hand tied to your left knee.
Let’s be honest here: Cup ramen is fast, convenient, and not entirely horrible tasting. But after a couple of days of the same flavors over and over, you might be wanting to add some variety to your diet. If you still can’t get a real meal, at least now you can get some magic powder to spice up your noodles!
Thanks to a new product from Japanese food and seasoning company Ajjigen called “Cup Ramen Becomes Delicious — The Magic Powder, ” you can now transform your boring soup into a mouthful of fun! Hypothetically.
▼ Ajigen building, where the magic is made.
Allegedly, the powder was the result of Ajigen’s company president spending some time on his own. It seems that while his wife was visiting her parents, the lonely husband spent each night eating cup ramen, but soon grew tired of the same flavors. However his misery lead him to a new idea: Someone (namely his company) should create a special seasoning for cup ramen! The story seems a bit difficult to believe, but “we came up with it in a lab” probably wouldn’t sell as well…
▼ Black pepper
Now, you may scoff at the idea of specialty flavoring for instant noodles, but it helps to remember that the cup ramen market in Japan alone is worth about 400 billion yen (roughly 39 billion US dollars) a year, with 3.4 billion meals produced annually. So, surely there’s got to be a few people who are looking for some extra kick for their noodles!
▼ Red pepper
The specialty “cup ramen flavoring powder” was designed to match any ramen flavor and uses a seafood base combined with extra seasoning to enliven your dinner. Right now, you can choose from one of two flavors: Black pepper and red pepper. Of course the question is: Why should you buy these specialty packets instead of just adding some regular black pepper or chili powder to your dinner? We’re not sure yet, but it looks like a package with 20 packets of flavoring will cost 500 yen (about $5). It’s not exactly cheap, but it’s not really expensive either.
So, next time you’re getting sick of eating cup noodles for the twentieth day in a row, why not try some Magic Powder? Hopefully it won’t transform your tongue into a frog…
Sources: My Navi Woman, ITMedia, Ajigen
Images: Amazon, Ajigen




Amazing new powder turns ramen broth from a liquid back into a solid, but why?【Video】
We try out Nissin’s new Cup Noodle Broth Hardening Powder to see if it really works
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Cup Noodle’s Nissin releases ultra-nutritious instant ramen with “all nutrients your body needs”
Cup Noodle Pro is Nissin’s latest way to up its instant ramen game
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
McDonald’s Japan partners with anime English teacher, but did they commit a cultural error?[Video]
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Naruto Shippuden x Maeda Coffee collaboration cafe event is coming to Kyoto this week
Japan’s biggest manga magazine is raising its minimum payment rate for creators
Giant Clodsire Pokémon plushie comes with up to 32 Woopers in super size, super cute set【Pics】
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Act of Japanese kindness touches one man’s heart, provides hope for elevator etiquette
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Japanese women sound off on their minimum height requirements for a husband【Survey】
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
How to turn Cup Noodle instant ramen into delicious Osaka-style dumplings【SoraKitchen】
Cup Noodle pizza flavor instant ramen arrives in Japan, but can it win over our greasy hearts?
Looking for a more accessible “Ramen Broth Hardening Powder”? Look no further!
Cup Noodle upgrades its Mystery Meat with new Lemon Karaage flavor
First ever Pringles instant cup ramen noodles are coming to Japan
Cup Noodle instant ramen adds disturbingly named new topping: “almost squid!”
Cup Noodle’s new versions are more expensive with higher-quality ingredients — are they worth it?
How to turn your leftover instant ramen broth into delicious chawanmushi Japanese egg custard
The top 10 most popular instant noodle brands at the start of 2021
Yes, please! Barbecue rib-flavor ramen coming to Cup Noodle, and out stomachs, very soon
Goodbye, Cup Noodle Shio! We try Nissin Cup Noodle’s revitalized new flavor, Negi Shio
How do European Cup Noodles taste to a Japanese palate?
New 55-second cup ramen makes instant noodles more instant
Fried chicken teams up with instant ramen in this cup of noodles fit for a king
New Seafood Cup Noodle flavor actually includes a lot of pork content
We try “almost sea urchin” Cup Noodle, the latest chapter in instant ramen trickery【Taste test】
Leave a Reply