
Are you a poor college student? An incompetent cook? Or maybe just too busy to stop for a real meal? If so, you probably have cup ramen so often that you can prep a serving with your eyes closed and your right hand tied to your left knee.
Let’s be honest here: Cup ramen is fast, convenient, and not entirely horrible tasting. But after a couple of days of the same flavors over and over, you might be wanting to add some variety to your diet. If you still can’t get a real meal, at least now you can get some magic powder to spice up your noodles!
Thanks to a new product from Japanese food and seasoning company Ajjigen called “Cup Ramen Becomes Delicious — The Magic Powder, ” you can now transform your boring soup into a mouthful of fun! Hypothetically.
▼ Ajigen building, where the magic is made.
Allegedly, the powder was the result of Ajigen’s company president spending some time on his own. It seems that while his wife was visiting her parents, the lonely husband spent each night eating cup ramen, but soon grew tired of the same flavors. However his misery lead him to a new idea: Someone (namely his company) should create a special seasoning for cup ramen! The story seems a bit difficult to believe, but “we came up with it in a lab” probably wouldn’t sell as well…
▼ Black pepper
Now, you may scoff at the idea of specialty flavoring for instant noodles, but it helps to remember that the cup ramen market in Japan alone is worth about 400 billion yen (roughly 39 billion US dollars) a year, with 3.4 billion meals produced annually. So, surely there’s got to be a few people who are looking for some extra kick for their noodles!
▼ Red pepper
The specialty “cup ramen flavoring powder” was designed to match any ramen flavor and uses a seafood base combined with extra seasoning to enliven your dinner. Right now, you can choose from one of two flavors: Black pepper and red pepper. Of course the question is: Why should you buy these specialty packets instead of just adding some regular black pepper or chili powder to your dinner? We’re not sure yet, but it looks like a package with 20 packets of flavoring will cost 500 yen (about $5). It’s not exactly cheap, but it’s not really expensive either.
So, next time you’re getting sick of eating cup noodles for the twentieth day in a row, why not try some Magic Powder? Hopefully it won’t transform your tongue into a frog…
Sources: My Navi Woman, ITMedia, Ajigen
Images: Amazon, Ajigen




Amazing new powder turns ramen broth from a liquid back into a solid, but why?【Video】
We try out Nissin’s new Cup Noodle Broth Hardening Powder to see if it really works
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Cup Noodle’s Nissin releases ultra-nutritious instant ramen with “all nutrients your body needs”
Cup Noodle Pro is Nissin’s latest way to up its instant ramen game
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
7 great places to see Mt. Fuji from without having to climb it
Japanese thug wear from Birth Japan perfect for those breaking bad next year
New Studio Ghibli collection includes a US$2,450 wooden Totoro 【Video】
Haruhi Suzumiya makes surprise return with brand new song, anime video on very special day【Video】
We tried all seven of Muji’s new “Bento of the Day” boxed lunch sets
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Starbucks Japan releases new zodiac chilled cup drink for 2026
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
How to turn Cup Noodle instant ramen into delicious Osaka-style dumplings【SoraKitchen】
Cup Noodle pizza flavor instant ramen arrives in Japan, but can it win over our greasy hearts?
Looking for a more accessible “Ramen Broth Hardening Powder”? Look no further!
Cup Noodle upgrades its Mystery Meat with new Lemon Karaage flavor
First ever Pringles instant cup ramen noodles are coming to Japan
Cup Noodle instant ramen adds disturbingly named new topping: “almost squid!”
Cup Noodle’s new versions are more expensive with higher-quality ingredients — are they worth it?
How to turn your leftover instant ramen broth into delicious chawanmushi Japanese egg custard
The top 10 most popular instant noodle brands at the start of 2021
Yes, please! Barbecue rib-flavor ramen coming to Cup Noodle, and out stomachs, very soon
Goodbye, Cup Noodle Shio! We try Nissin Cup Noodle’s revitalized new flavor, Negi Shio
How do European Cup Noodles taste to a Japanese palate?
New 55-second cup ramen makes instant noodles more instant
Fried chicken teams up with instant ramen in this cup of noodles fit for a king
New Seafood Cup Noodle flavor actually includes a lot of pork content
Cup Noodles Campfire S’mores puts a weird new twist on instant ramen
Leave a Reply