It’s less than a month until Japan’s consumption tax jumps from five to eight percent–a change few, if any, ordinary citizens are looking forward too. Practically everything is set to become more expensive in April, including some of the most fundamental necessities of life in Japan, such as train tickets, rice, Ebisu Beer, Asashi Beer, and even microbrews such as Doppo Beer.
An extensive search has produced exactly one thing related to the tax hike for us to look forward to: these adorable supplemental postage stamps.
Not even postage is spared in the tax increase, and starting next month, the price of sending a postcard within Japan will rise from 50 to 52 yen (US 50 cents), and the cost of a standard letter from 80 to 82 yen. As a result, the post office has had to release supplementary two-yen stamps.
No one likes paying more for the same things, especially in an economy with one of the lowest inflation rates on the planet. Perhaps in an attempt to soothe the anger of purchasers, the stamp’s creators went with the cutest, most docile-looking design they could: a cute little bunny rabbit.
2円切手がめんこくて許したと俺らの中で話題に http://t.co/OPExBXuu3N pic.twitter.com/NvFxbYnmSq
— こあちゃん (@core_tan) March 3, 2014
The particular species seems to be the Lepus timidus ainu, commonly known in Japan as the Ezo snow rabbit. Both Ainu and Ezo are terms used to refer to the indigenous people of Japan’s northernmost island, Hokkaido, which is also the depicted rabbit’s natural habitat.
It’s an altogether softer choice than the previous two-yen stamp released 11 years ago, which featured an illustration of a stout Akita-inu, the breed of dog hailing from the prefecture it shares its name with.
The new two-yen stamps are available now, giving the impending tax increase a tiny silver, or more accurately white and fluffy, lining.


Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Are Japanese convenience store sandwiches scamming us with their fillings?
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Are Japanese convenience store sandwiches scamming us with their fillings?
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Japanese convenience store sandwiches get extra protection from new business backpack
Revealed! Japan’s top 10 handsome samurai【Photos】
Japanese actress Mina Fujii is the most searched keyword in Korea and it’s not hard to see why
Japanese government says country needs more women’s room toilets to meet modern society’s needs
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Japanese convenience store sandwiches get extra protection from new business backpack
Revealed! Japan’s top 10 handsome samurai【Photos】
Japanese actress Mina Fujii is the most searched keyword in Korea and it’s not hard to see why
Japanese government says country needs more women’s room toilets to meet modern society’s needs
Train station platform ramen store closes its doors on half a century of history in Tokyo
We visit the 24-hour male-only sauna just outside of Hakata Station and ponder a strange sight
A nearly 400-year-old Kyoto temple ordinarily closed to public is accepting visitors this summer
JR Central and Kyoto temple team up for the coolest temple tourism experiences you’ll ever see
Burger King Japan’s new Ninniku Garlic Burger does not live up to the hype
Japanese public broadcaster issues apology for calling a train a “train”
Cat becomes head priest at Japanese shrine
McDonald’s Japan celebrates spring with… a Strawberry Shortcake Pie?!?
Super Mario teams up with JR Kyushu for the perfect power-up steamed bun snack