
Projection mapping is a big hit in Japan. Used at festivals and big events, the colourful and creative light shows project moving images onto buildings and objects, bringing them to life with accompanying music and drawing in adoring crowds.
The latest object getting the laser treatment in Japan is a life-size Gundam figure in Odaiba, Tokyo. While the figure has travelled around and been subject to projection mapping over the past few years, a new tie-in promotional product that has crowds going crazy. It’s a simple little box that, when used in conjunction with your smartphone or PSP, fills up with lasers, sparks and music in an amazing 3-D light show you’ll have to see to believe.
The actual event in Odaiba ran from March 21 to 23 and was stunning in itself, complete with a live DJ on an elevated platform which enhanced the huge scale of the figure.
And now let’s take a look at some of the images from the portable, take-home version. The same lines and colours are used to recreate the display in miniature form.
Seeing the unbelievable light show come to life in a simple little box that costs just 500 yen (US$4.88) has us wondering how on earth this magic spectacle is possible.
The visuals are so stunning you’d think the technology involved would be extraordinarily advanced. However, all that’s needed is a connection to a special site via your smartphone and a small, plain Gundam-shaped figure in a box.
The instructions show exactly how it’s done. First, tear the top off the little cardboard box, then take out the contents – a piece of plastic with a moulded figure of Gundam and another piece of clear, flat film. Place the moulded plastic at the back of the box, then fit the clear piece in front of it, at a 45 degree angle. Using the QR code on the side of the box, access the special site with your smartphone and then place the phone on top of the box. The visuals from the screen reflect off the plastic film, creating a holographic, 3-D effect.
While this particular version was a limited sale item created especially for the event in Odaiba, fans will be happy to hear that another two versions will be available at the same price point from April 16.

The contents in the new set includes that all-important piece of gum.
There are two characters to choose from: Gundam and Zaku II.
We can’t wait to see these two in action when they’re released. If toy maker Bandai keeps pushing the envelope like this and incorporating mobile technology into their products, who knows what lies in store for us in the future!
Source: Netorabu
Images: Amazon Japan Bandai Japan







Bandai launches Gunpla Recycling Project to reuse Gundam anime model kit plastics
Giant Gundams occupy Yokohama as part of Gundam Port Yokohama art project【Photos】
More life-sized Gundams? Plans underway for another Japanese city to get full-scale anime robot
Tokyo hotel has a special room just for Gundam Gunpla plastic model builders【Photos】
Limited edition Gundam models made of 100% Gundarium on sale
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Pizza Hut Japan’s new ie-kei ramen pizza is here and weird, but is it tasty too? [Taste test]
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Say hello to Japan’s new generation of adults, fresh from Kitakyushu’s 2023 seijinshiki ceremony
Studio Ghibli celebrates Mother’s Day with special Totoro flower deliveries
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
The top 10 graduation songs in Japan as chosen by current Japanese high school students
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
This huge, detailed Gundam sculpture was built out of cardboard by Japanese high school students
Apparently short on cash, Gundam takes a part-time job at 7-Eleven
Newest Gundam anime robot model kit is made with green tea leaves, smells like green tea
Sip your tea like an anime villain with high-class Gundam porcelain cups and vases
Mickey Mouse in now a transforming robot created by the designer of Gundam【Photos】
“It’s a GUNDAM!” BBC Olympics learns that RX-0 at Tokyo Olympics is not a Transformer
What are the most popular Gundam model kits in Paris? French Bandai Store gives us the answer
Real-world Gundam rations now on sale in Japan【Photos】
You can use anime mecha weaponry to open your mail with this awesome Gundam letter opener【Photos】
It’s not Gunpla, it’s Gunele! Witch from Mercury fan builds awesome Gundam Aerial from Legos【Pics】
Free admission to life-size, renewable-energy Gundam center celebrates its eco-friendly movement
Awesome self-building Gundam model video shows every anime mecha fan’s dream come true【Video】
Gundam as god – Photo shows real-life giant anime robot getting deep respect
Full-size Gundam head, Lycoris Recoil manhole cover, and other awesome photos from Anime Japan
Star Wars stormtroopers don Gundam armor in fan’s awesome crossover models 【Videos/Photos】
Japanese stores create clever anti-scalper policies for Pokémon cards, Gundam model kits