Japanese fashion magazines seem to be serious in declaring the high-waist bikini the hot look for the upcoming swimsuit season. Of course, we’ve had unique fashionistas try to sell us on keyboard hats and sausage gloves, neither of which turned out to be the next big thing.
So, with just a little over a month before it’s time to hit the beach, how does the Japanese online community feel about the high-waist bikini?
This is an issue of particular importance to the female staff of our Japanese language sister site, who are always looking to stay in the upper echelons of attractiveness (although honestly, any man with taste would be throwing himself at their feet if he only knew they were affiliated with such a lofty bastion of Internet high society). They’re still on the fence about the look, which they generously described as “just a little retro.”
▼ Applying that same criteria, this ’57 Chevy Bel Air Convertible is also “just a little retro.”
Ostensibly, the theory is that making the waist look higher will visually lengthen the legs. Of course, since the wearer’s hips are still in the same place, bringing up the upper edge of the bikini bottom by necessity means covering up more skin, giving the high-waist bikini extra appeal for women searching for a more modest look while lounging on the sand or playing in the waves.
So which side of the fence are Twitter users in Japan on? Well, let’s just say that their expectations aren’t as high as the waistlines:
“Ah man, gimme a break.”
“I really don’t think high-waist bikinis are cute.”
“I can’t find even a spec of cuteness here.”
“Not sexy….not at all.”
“This is just way too ugly to catch on.”
“Hahaha you really don’t have to make the waist that high.”
“Nothing wrong with following trends, except this one!”
In addition, there was one image that repeatedly came to mind:
“All I’m seeing is a diaper, either for babies or senior citizens.”
“I thought it was a high-cut swimsuit for a minute, but now I see, it’s a diaper.”
“They just look like adult diapers to me.”
Still, our Japanese native staff isn’t writing off high-waist bikinis just yet. While they’re still not sure if we’re sitting on the cusp of a renaissance for the design, they don’t envision it being a deal-breaker for a girl with a cute face and nice body.
They’re absolutely right in that regard, too. Honestly, slightly suspect fashion sense is pretty low on the list of things guys will forgive when otherwise good-looking women are involved.
▼ “Hi! I couldn’t help but notice you strangling that litter of puppies all by yourself over here. So….need any help burying the bodies in the sand?”
Top image: Aco Design
Insert images: Wikipedia/Philafrenzy, Aco Design (1, 2, 3)





This year’s most popular bikini design sure is… different
Virtual pantie flash part of Japan’s new schoolgirl-inspired swimsuit’s sailor style【Photos】
What happens when a guy goes to a Japanese women’s swimsuit store and asks for their best bikini?
Cosplay as a sexy shadow warrior with the new Ninja Bikini from Japan
Sexy fairy tale heroine swimsuits from Japan will turn the beach into fantasyland this summer
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Can the “Beijing Bikini” help Tokyo bear the boiling heat during next year’s Games?
Cosplay at the beach with new range of beautiful Japanese maid uniform bikini sets
New Japanese “school swimsuits” for adult women are a stylish skirted take on one-piece swimwear
Japanese Twitter users celebrate Knee-High Socks Day with flirty and freaky snapshots
Busty or boobless? Japanese Twitter debates which makes for more beautiful kimono anime art
Japanese publisher sparks backlash over plan to have anime voice actresses pose for bikini photos
Japanese Twitter can’t figure out how to wear these shoes, comes up with hilarious ideas
Want to gift someone shoes but don’t know their size? Japanese Twitter has the solution
Japanese schoolgirl says education is pointless, gets schooled in debate on Twitter
An end to high heel pain? Japanese designer offers revolutionary and stylish footwear redesign
Shoe brand Clarks Torhill teams up with Pokémon for the nostalgic starter shoes of your choice
Video series recreates the highs and lows of walking past a cute girl and not saying hello