Japanese fashion magazines seem to be serious in declaring the high-waist bikini the hot look for the upcoming swimsuit season. Of course, we’ve had unique fashionistas try to sell us on keyboard hats and sausage gloves, neither of which turned out to be the next big thing.
So, with just a little over a month before it’s time to hit the beach, how does the Japanese online community feel about the high-waist bikini?
This is an issue of particular importance to the female staff of our Japanese language sister site, who are always looking to stay in the upper echelons of attractiveness (although honestly, any man with taste would be throwing himself at their feet if he only knew they were affiliated with such a lofty bastion of Internet high society). They’re still on the fence about the look, which they generously described as “just a little retro.”
▼ Applying that same criteria, this ’57 Chevy Bel Air Convertible is also “just a little retro.”
Ostensibly, the theory is that making the waist look higher will visually lengthen the legs. Of course, since the wearer’s hips are still in the same place, bringing up the upper edge of the bikini bottom by necessity means covering up more skin, giving the high-waist bikini extra appeal for women searching for a more modest look while lounging on the sand or playing in the waves.
So which side of the fence are Twitter users in Japan on? Well, let’s just say that their expectations aren’t as high as the waistlines:
“Ah man, gimme a break.”
“I really don’t think high-waist bikinis are cute.”
“I can’t find even a spec of cuteness here.”
“Not sexy….not at all.”
“This is just way too ugly to catch on.”
“Hahaha you really don’t have to make the waist that high.”
“Nothing wrong with following trends, except this one!”
In addition, there was one image that repeatedly came to mind:
“All I’m seeing is a diaper, either for babies or senior citizens.”
“I thought it was a high-cut swimsuit for a minute, but now I see, it’s a diaper.”
“They just look like adult diapers to me.”
Still, our Japanese native staff isn’t writing off high-waist bikinis just yet. While they’re still not sure if we’re sitting on the cusp of a renaissance for the design, they don’t envision it being a deal-breaker for a girl with a cute face and nice body.
They’re absolutely right in that regard, too. Honestly, slightly suspect fashion sense is pretty low on the list of things guys will forgive when otherwise good-looking women are involved.
▼ “Hi! I couldn’t help but notice you strangling that litter of puppies all by yourself over here. So….need any help burying the bodies in the sand?”
Top image: Aco Design
Insert images: Wikipedia/Philafrenzy, Aco Design (1, 2, 3)





Virtual pantie flash part of Japan’s new schoolgirl-inspired swimsuit’s sailor style【Photos】
This year’s most popular bikini design sure is… different
Japanese Twitter users celebrate Knee-High Socks Day with flirty and freaky snapshots
Busty or boobless? Japanese Twitter debates which makes for more beautiful kimono anime art
Japanese airlines set to cut fuel surcharges for international flights in September and October
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Train continues to stop at rural station for lone schoolgirl until she graduates in March
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Want to gift someone shoes but don’t know their size? Japanese Twitter has the solution
Japanese Twitter can’t figure out how to wear these shoes, comes up with hilarious ideas