Japanese fashion magazines seem to be serious in declaring the high-waist bikini the hot look for the upcoming swimsuit season. Of course, we’ve had unique fashionistas try to sell us on keyboard hats and sausage gloves, neither of which turned out to be the next big thing.
So, with just a little over a month before it’s time to hit the beach, how does the Japanese online community feel about the high-waist bikini?
This is an issue of particular importance to the female staff of our Japanese language sister site, who are always looking to stay in the upper echelons of attractiveness (although honestly, any man with taste would be throwing himself at their feet if he only knew they were affiliated with such a lofty bastion of Internet high society). They’re still on the fence about the look, which they generously described as “just a little retro.”
▼ Applying that same criteria, this ’57 Chevy Bel Air Convertible is also “just a little retro.”
Ostensibly, the theory is that making the waist look higher will visually lengthen the legs. Of course, since the wearer’s hips are still in the same place, bringing up the upper edge of the bikini bottom by necessity means covering up more skin, giving the high-waist bikini extra appeal for women searching for a more modest look while lounging on the sand or playing in the waves.
So which side of the fence are Twitter users in Japan on? Well, let’s just say that their expectations aren’t as high as the waistlines:
“Ah man, gimme a break.”
“I really don’t think high-waist bikinis are cute.”
“I can’t find even a spec of cuteness here.”
“Not sexy….not at all.”
“This is just way too ugly to catch on.”
“Hahaha you really don’t have to make the waist that high.”
“Nothing wrong with following trends, except this one!”
In addition, there was one image that repeatedly came to mind:
“All I’m seeing is a diaper, either for babies or senior citizens.”
“I thought it was a high-cut swimsuit for a minute, but now I see, it’s a diaper.”
“They just look like adult diapers to me.”
Still, our Japanese native staff isn’t writing off high-waist bikinis just yet. While they’re still not sure if we’re sitting on the cusp of a renaissance for the design, they don’t envision it being a deal-breaker for a girl with a cute face and nice body.
They’re absolutely right in that regard, too. Honestly, slightly suspect fashion sense is pretty low on the list of things guys will forgive when otherwise good-looking women are involved.
▼ “Hi! I couldn’t help but notice you strangling that litter of puppies all by yourself over here. So….need any help burying the bodies in the sand?”
Top image: Aco Design
Insert images: Wikipedia/Philafrenzy, Aco Design (1, 2, 3)





This year’s most popular bikini design sure is… different
Virtual pantie flash part of Japan’s new schoolgirl-inspired swimsuit’s sailor style【Photos】
What happens when a guy goes to a Japanese women’s swimsuit store and asks for their best bikini?
Cosplay as a sexy shadow warrior with the new Ninja Bikini from Japan
Sexy fairy tale heroine swimsuits from Japan will turn the beach into fantasyland this summer
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
One Piece docking at Round 1 amusement centers in both Japan and the USA
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
KFC Japan creates spicy summer fried chicken chips together with Calbee
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Can the “Beijing Bikini” help Tokyo bear the boiling heat during next year’s Games?
Cosplay at the beach with new range of beautiful Japanese maid uniform bikini sets
New Japanese “school swimsuits” for adult women are a stylish skirted take on one-piece swimwear
Japanese Twitter users celebrate Knee-High Socks Day with flirty and freaky snapshots
Busty or boobless? Japanese Twitter debates which makes for more beautiful kimono anime art
Japanese publisher sparks backlash over plan to have anime voice actresses pose for bikini photos
Japanese Twitter can’t figure out how to wear these shoes, comes up with hilarious ideas
Want to gift someone shoes but don’t know their size? Japanese Twitter has the solution
Japanese schoolgirl says education is pointless, gets schooled in debate on Twitter
An end to high heel pain? Japanese designer offers revolutionary and stylish footwear redesign
Shoe brand Clarks Torhill teams up with Pokémon for the nostalgic starter shoes of your choice
Video series recreates the highs and lows of walking past a cute girl and not saying hello