We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
On their website, the group’s other wonderfully quirky projects include replacement Christmas tree needles! These are some clever people we’re dealing with here.
▼ First up, it’s a pizza snack! If you will buy something called a “pizza snack”, though, you probably deserve this.
▼ This next one belongs on cakewrecks, really.
▼ Noticeably devoid of hacksteak.
▼ 45 percent vegetables! … Apparently.
▼ Red onion soup! Not so red in real life, though.
▼ A choc chip bun with barely any chips…
▼…and a “cream filling” cake that’s painfully low on cream filling.
▼ To be fair, if you’re going to eat pasta from a can, you should probably keep your expectations low anyway.
▼ I think they got the font size the wrong way round on the words “milk” and “rice”.
▼ Sweet and sour…something.
▼ That is some fancy packaging for some sad-looking mortadella.
▼ Eintopf is a type of German stew! Just add, er, ingredients.
▼ At least the rightward-sloping bun is the same as the adverts.
The project’s website states that all the products were eaten after the photos were taken. While I applaud their efforts to avoid waste, I doubt that chowing down on all 100 disappointing-looking food items made for a very fun after-party.
McDonald’s Japan now using adorable Kiki’s Delivery Service wrappers for new burgers【Taste test】
Japanese sweets maker’s edible zoo and aquarium is filled with creatures almost too cute to eat!
You’ll need a healthy dose of imagination for these Japanese window food samples
Is roughly half of Japan preconditioned to hate mint chocolate sweets?
New Japanese KitKat captures the flavour of Baskin Robbins’ choc mint ice cream
Starbucks Japan reveals new winter holiday goods to wrap up 2024
Ramen restaurant etiquette reminder follows altercation with angry couple: One person, one bowl
Bear breaks into house in Japan, quickly begins spending winter exactly like Japanese people do
Tokyo Cancel Christmas protest march cancelled by Revolutionary Alliance of Unpopular Men
Miniature keychain versions of Japan’s Death Spray are coming to capsule toy machines soon
This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past
Sailor Moon and J-pop mega-star Ayumi Hamasaki team up for collaboration, pre-defeat scalpers
Japanese train station vending machine has the best souvenirs for rail otaku
Miss World Japan: The great-times-20-granddaughter of samurai lord One-Eyed Dragon
Kura Sushi has a new parade-delivered whole cake dessert, but what’s it like to eat?【Video】
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line
Major Japanese city is abolishing extracurricular activities at all of its middle schools
Japanese company develops classy heavy metal band frames for glasses
Japanese government will check and judge new baby name pronunciations, presents guidelines
Shakey’s is back! All-you-can-eat pizza chain returns to downtown Tokyo’s Shinjuku
Studio Ghibli showcases traditional craftsmanship with new wallet range
Tokyo’s Super Mario Christmas decoration displays are super cool【Photos】
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Starbucks Japan is calling it quits with paper straws
Japan’s most popular castle raising ticket prices by up to 200 percent for non-local tourists
Furikake rice seasoning sales are soaring, which is bad news for Japan as a whole
Studio Ghibli heroine cardigans give you warmth and strength to face everyday challenges
Eight unforgettable hot springs, as recommended by Japan’s “Professor Bath”
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
New survey shows Japan to be deeply divided among blue and red prefectures
Chocolate Mint drink with 10 times the minty refreshment: Is it really as strong as it looks?
Samurai armor and mini katana tableware is here to keep your bottles safe and your food stabbed
Japanese student criticised for campaign against excess plastic packaging
Ever wanted a sumo sandwich? New baked goods line gets stamp of approval from wrestlers in Japan
McDonald’s adds a Mint Chocolate Oreo Frappe to its menu in Japan for a limited time
Assaulted Japanese man runs ad in Berlin subway asking attacker to work together
Cup Noodle makers engineer 5,000-yen device to knock off cabbage that sticks to lids of yakisoba
We order a “Mystery Lucky Bag of Imperfect Goods” through Amazon, end up with a pile of crab
Japanese lingerie brand brings out line of Sanrio anime bra sets for girls with smaller busts
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
We try Domino’s Japan’s new pizza rice bowls
We venture out of our comfort zone with fried chicken and hamburger-flavored instant noodles
Volkswagen celebrates Girls’ Day with Beetle sushi
Mr. Sato stuffs himself at an all-you-can-eat bakery event and ascends to carb heaven【Pics】
Leave a Reply