We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
On their website, the group’s other wonderfully quirky projects include replacement Christmas tree needles! These are some clever people we’re dealing with here.
▼ First up, it’s a pizza snack! If you will buy something called a “pizza snack”, though, you probably deserve this.
▼ This next one belongs on cakewrecks, really.
▼ Noticeably devoid of hacksteak.
▼ 45 percent vegetables! … Apparently.
▼ Red onion soup! Not so red in real life, though.
▼ A choc chip bun with barely any chips…
▼…and a “cream filling” cake that’s painfully low on cream filling.
▼ To be fair, if you’re going to eat pasta from a can, you should probably keep your expectations low anyway.
▼ I think they got the font size the wrong way round on the words “milk” and “rice”.
▼ Sweet and sour…something.
▼ That is some fancy packaging for some sad-looking mortadella.
▼ Eintopf is a type of German stew! Just add, er, ingredients.
▼ At least the rightward-sloping bun is the same as the adverts.
The project’s website states that all the products were eaten after the photos were taken. While I applaud their efforts to avoid waste, I doubt that chowing down on all 100 disappointing-looking food items made for a very fun after-party.
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That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We set off a 45-yen (US$0.41) weightlifting firework from the ’70s in honor of the Tokyo Olympics
In downtown Tokyo, we talk to a guy who says he’s from Orion’s belt, get called an “idiot”
20-year fan artist retires from Rei art after studio’s “No Evangelion fan porn please” request
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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Parasite movie releases free official wallpapers to download as backgrounds for video calls
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The mystery destination of the SoraNews24 end-of-year party left us speechless
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
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Sanrio theme park in Japan announces plans to expand into a Sanrio resort
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Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Parasite movie releases free official wallpapers to download as backgrounds for video calls
Updated cherry blossom forecast moves up blooming date, predicts sakura season start for Ueno Park
The mystery destination of the SoraNews24 end-of-year party left us speechless
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Japan starts selling smart salads in its new AI vending machine
We spend 24 hours trying to keep a Tamagotchi alive, it ends up doing something weirder
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Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
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