We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
On their website, the group’s other wonderfully quirky projects include replacement Christmas tree needles! These are some clever people we’re dealing with here.
▼ First up, it’s a pizza snack! If you will buy something called a “pizza snack”, though, you probably deserve this.
▼ This next one belongs on cakewrecks, really.
▼ Noticeably devoid of hacksteak.
▼ 45 percent vegetables! … Apparently.
▼ Red onion soup! Not so red in real life, though.
▼ A choc chip bun with barely any chips…
▼…and a “cream filling” cake that’s painfully low on cream filling.
▼ To be fair, if you’re going to eat pasta from a can, you should probably keep your expectations low anyway.
▼ I think they got the font size the wrong way round on the words “milk” and “rice”.
▼ Sweet and sour…something.
▼ That is some fancy packaging for some sad-looking mortadella.
▼ Eintopf is a type of German stew! Just add, er, ingredients.
▼ At least the rightward-sloping bun is the same as the adverts.
The project’s website states that all the products were eaten after the photos were taken. While I applaud their efforts to avoid waste, I doubt that chowing down on all 100 disappointing-looking food items made for a very fun after-party.
McDonald’s Japan now using adorable Kiki’s Delivery Service wrappers for new burgers【Taste test】
Japanese sweets maker’s edible zoo and aquarium is filled with creatures almost too cute to eat!
You’ll need a healthy dose of imagination for these Japanese window food samples
Is roughly half of Japan preconditioned to hate mint chocolate sweets?
New Japanese KitKat captures the flavour of Baskin Robbins’ choc mint ice cream
7-Eleven Japan releases fukubukuro lucky bags filled with convenience store surprises
Beautiful Totoro bag returns, still requires jumping through an extra hoop to get, still worth it
Celebrating Good Couple’s Day in Japan…by getting our significant others to dress us
Studio Ghibli releases new range of cardigans for anime fans
Kyoto cookies let you create your own edible 3-D forest world
Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】
How merry is Starbucks Japan’s new Merry Cream holiday Frappuccino?
Real-life Rurouni Kenshin reverse-blade katana, forged by master swordsmith, now on display【Pics】
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
1,200 Japanese workers convert above-ground train to subway line in a matter of hours
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
Kyoto Whopper divides customers at Burger King Japan
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
Japanese burger chain no longer serves onion rings, but offers intriguing replacement【Taste test】
Taking the Kyoto overnight bus for the first time
Yakuza vending machines coming to real-world Tokyo neighborhood that inspired Like a Dragon games
Starbucks Japan unveils second Holiday Frappuccino for 2024
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
Pringles releases a limited-edition sweet flavour in Japan
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
New survey shows Japan to be deeply divided among blue and red prefectures
Chocolate Mint drink with 10 times the minty refreshment: Is it really as strong as it looks?
Samurai armor and mini katana tableware is here to keep your bottles safe and your food stabbed
Japanese student criticised for campaign against excess plastic packaging
Ever wanted a sumo sandwich? New baked goods line gets stamp of approval from wrestlers in Japan
McDonald’s adds a Mint Chocolate Oreo Frappe to its menu in Japan for a limited time
Assaulted Japanese man runs ad in Berlin subway asking attacker to work together
Cup Noodle makers engineer 5,000-yen device to knock off cabbage that sticks to lids of yakisoba
We order a “Mystery Lucky Bag of Imperfect Goods” through Amazon, end up with a pile of crab
Japanese lingerie brand brings out line of Sanrio anime bra sets for girls with smaller busts
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
We try Domino’s Japan’s new pizza rice bowls
We venture out of our comfort zone with fried chicken and hamburger-flavored instant noodles
Volkswagen celebrates Girls’ Day with Beetle sushi
Mr. Sato stuffs himself at an all-you-can-eat bakery event and ascends to carb heaven【Pics】
Starbucks Japan’s newest Frappuccino is a summer cake delight
We made pan-fried and baked mini apple pies using gyoza dumpling wrappers【SoraKitchen】
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