
For many in Japan, the bright green hues and bitter tones of powdered green tea partners perfectly with all things sweet, making for an irresistible dessert flavour. Now, as springtime brings the first tea of the new season, convenience stores and sweet purveyors are releasing limited-edition matcha, or powdered green tea, desserts. We take a look at five of the most popular finds that Twitter users in Japan can’t wait to get their hands on.
- Mister Donut
The popular doughnut chain is well-known for its limited edition sweets and seasonal campaigns. This year, from 15 May, they’ve been offering up six different styles of matcha doughnuts, priced from 118 yen (US$1.16) for a single matcha doughnut to 1,188 yen ($11.66) for a tub of 30 bite-sized pieces. 
- Beard Papa
People in Japan are crazy for cream puff pastries, known in Japan as shu-kuriimu. One of the best places to try one is at Beard Papa, a company which was founded in 1999 and has since spread to many countries around the world, including Australia and the U.S.. 

- Circle K Sunkus
Convenience stores do a mean line-up of matcha sweets throughout most of the year. One of the most coveted desserts would have to be Circle K’s Kamadashi Premium Matcha Purin, a pudding which was available for an astounding one-day only, on 15 May. It has since become the stuff of legend amongst Japanese netizens, so is very likely to make a return soon. 


- Lawson
If you’re near a Lawson convenience store, you’ll be able to pick up a slice of matcha roll cake for 200 yen. 
- 7-Eleven
Here you can pick up their version of the shu-cream, with a good serving of plain and matcha-flavoured cream, for 165 yen. 






New Japanese sandwich doughnuts from Mister Donut feature matcha, soybean flour and red beans
Ikea holds a Matcha Fair in Japan for a limited time this spring
The Deep Matcha Matcha of Matcha-Cha, an awesome green tea sweets cafe in an unexpected place
McDonald’s Japan releases matcha green tea cake, frappes and lattes for a limited time
Denny’s Japan puts matcha desserts, including pancakes and tiramisu, on its menu
Pokémon Lego kits are finally on their way!【Photos】
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Say hello to Japan’s new stationmaster cat!【Video】
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Researchers in Japan give mouse glowing sperm
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Dove ad slams Japanese beauty ideals, backfires with complaints from public instead
Japanese motor home is like a time machine to a bubble era Tokyo private bar, on sale now【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Ikea Japan adds epic matcha sweets to its menu for a limited time
Häagen-Dazs Japan releases Matcha Creme Brulee ice cream for a limited time
Starbucks Japan releases matcha scones and doughnuts with their new matcha Frappuccino
Matcha buffet in Osaka gets ready for fall by adding delicious autumn-inspired eats to the lineup
New Häagen-Dazs Green Tea Fondue Crispy Sandwich is absolute heaven for matcha lovers!
Matcha parfait ice cream bars: Kyoto tea store deconstructs parfaits, creates stunning new sweets
We try the new Family Mart Uji matcha sweets before they go on sale in Japan
Lindt releases a limited-edition sakura and matcha drink in Japan for cherry blossom season
Mister Donut teams up with Kyoto tea specialist for new premium matcha doughnut range
Family Mart makes matcha dreams come true with new lineup of strong green tea sweets in Japan
New illy matcha coffee drinks combine green tea with espresso for a limited time
Are Mister Donut’s new sakura and matcha doughnuts all they’ve been hyped up to be?
Starbucks Sakura and Matcha donut is a perfect Japanese springtime sweet【Taste test】
Not just matcha, but Meccha Matcha! 7-Eleven Japan marks first tea harvest with new sweets lineup
Leave a Reply