
Soichiro Honda, the man who founded Honda Motor Co., was once quoted as saying that the best-selling car cannot be the best-driving car, because the compromises needed to become the former are incompatible with the lack of compromises required to be the latter.
It’s hard not to respect a person with such unflinching standards, and even want to emulate him a little. So when we found out one of the legendary engineer’s favorite restaurants was just a short train ride from our office in downtown Tokyo, we decided to check it out. Even after we found out it’s famous for its grilled eel livers.
Actually, eel is pretty commonly eaten in Japan. There’re even two separate types you can find, the saltwater anago and freshwater unagi. As you could guess from the name of the restaurant Honda frequented, Unagiya specializes in the freshwater variety.
Unagiya is a short stroll from Higashi Nagasaki Station on the Seibu Ikebukuro Line. After a few minutes walking along the shopping arcade that stretches from the station’s south exit, we came upon the eel-serving eatery.
As we stepped inside the pristinely clean restaurant, we were greeted by the friendly staff. We sat down in a chair at the counter, which they informed us had been the usual seat of the late Honda himself.
We’d already decided on half of our order before arriving. Those who’ve been to Unagiya say their grilled eel livers are an absolute must, but unfortunately, they tend to sell out ahead of the restaurant’s 8:30 p.m. closing time. We’d called ahead to make sure they were still available, and when the owner told us she had just two orders left, we hurried right over.
When we stopped by, the skewers were selling for 800 yen (US $7.90) a pop, and with the price jump in unagi since then, they probably cost more now. Once they brought ours out, though, we had no complaints about the price, since the stick was loaded with a massive portion of a dozen livers.
Don’t let the generous serving size fool you into thinking this is a case of quantity over quality. There was none of the gaminess that often comes with eating grilled organs, and despite the somewhat grisly appearance, the soft, flavorful livers were like 12 small flowers of deliciousness blooming in our mouths.
▼ If you can’t stand how it looks, just keep thinking of flowers.
The restaurant’s lower-key side dishes are equally tasty, such as the soup with eel liver and crunchy eel bones.
▼ The pickles, meanwhile, are entirely eel-free.
However, the primary reason to make a trip to Unagiya, and the impetus for Honda’s repeat visits, is the grilled unagi on rice. Like many restaurants in Japan, Unagiya offers different grades of their signature dish, designated in decreasing price as sho (pine), chiku (bamboo), and bai (plum).
Unagiya also has a fourth level above these three. Given the restaurant’s connection to Honda, and thus indirectly his company’s performance cars, we expected this level four eel dinner to be called something like the Unagi Type R, but actually it has the much more understated moniker of simply toku, or special.
▼ The lid of the box it comes in does have kind of a reddish tint to it though, which reminds us just a little bit of the red Honda emblems that grace the auto manufacturer’s top-of-the-line models.
After removing the cover of our 3,700-yen (US$36.16) toku order, we were greeted with the sight of two expertly grilled cuts of unagi, nestled atop a bed of rice like a rider hunched over a sport bike
▼ Vroom!
As you may have guessed from our frequent articles on Denny’s menu items and canned beer, we’re not generally in the habit of going out and dropping this kind of money on a single meal (unless it includes some kind of all-you-can-drink package). We’re glad we made the exception, though, since the flavor of the grilled eel at Unagiya is on a completely different level from what we’ve had at other restaurants.
It’s also amazingly tender, and it melted in our mouth like powdery freshly-fallen snow. Powdery, freshly-fallen snow made out of eel.
Surprisingly, even this wasn’t the pinnacle of what Unagiya has to offer, as there’s one more rank above even the toku we ate. The toku jo, or “more than special,” will set you back 6,000 yen ($58.60), but ordering it allows you to say you ate the exact same dish as Honda ordered when he came in.
In the end, though, we’re happy we settled for the toku. Fans say that once you eat at Unagiya, you won’t be satisfied with eel at another restaurant ever again. There’s a very good chance they’re right, so we’re happy we at least still have the toku jo to look forward to.
Restaurant information
Unagiya / 鰻家
Address: Tokyo-to, Toshima-ku, Minami Nagasaki 5-8-17
東京都豊島区南長崎5-18-17
Open 11:30 a.m.-8:30 p.m.
Closed the second, third, and fourth Friday of each month
Photos: RocketNews24
[ Read in Japanese ]














Is Japan’s highest-ranking unagi restaurant worth the six-month wait for a table? We find out
We ordered RAW eel through the mail and achieved a state of total Unagi
What’s it like to eat eel from a Japanese vending machine?
Eating Japan’s Mystery Eel, mysteriously, both is and isn’t like eating real eel【Taste test】
Nope, these AREN’T eels — Gunma Prefecture’s ‘Nasu no Kabayaki’ blows our reporter’s mind
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
Japan’s cafe that won’t let you go home until you solve a puzzle is opening in Osaka’s canal district
Sushi Pizza surprises diners in one of the best food destinations in Japan
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Butter on sushi? We’d heard it was great, but we wouldn’t believe it without trying it ourselves
Does the eel from these cheap takeout shops pass the buyobuyo quality test? We find out
Eel-fortified chocolate now on sale in Japan
Honda’s automated valet parking service in action 【Video】
Cup Noodle maker now offering instant Mystery Eel meals
Acting like a literal dick is the secret to happiness, Japanese ramen restaurant says
Anime cooking in real life – How to make Food Wars’ unagi matelote【SoraKitchen】
Eel-topped takoyaki is delicious in any season, but here’s why now is the best time to try it
We try “Eel Mango Rolls” at a Japanese Restaurant in the Philippines
Lotteria releases an unadon eel rice bowl burger in Japan for a limited time
Japanese diners pick their eight favorite types of sushi, create mouthwatering dinner blueprint
Powered by Honda: the world’s fastest lawnmower
We test out Honda’s free rental motorbike program and eat disease-thwarting mochi【Photos】
Tasty and cheap: 30 minutes of all-you-can-eat yakiniku for only 780 yen
We try vegetarian sushi at Tokyo’s newest sushi train restaurant 【Pics & Taste Test】