
One of the most common questions that comes up about life in Japan is, “Is it expensive?” Often, the answer depends on a number of factors. For example, is beer expensive? Well, if you want to go hopping from bar to bar, where you’ll get charged a separate cover at each, then yeah, you’re probably going to find your wallet hurting before your liver.
On the other hand, at most izakaya, the pub-like restaurants that serve a wide variety of alcohol and food, shelling out an extra 2,000 yen (US $19.80) or so will allow you to upgrade your meal to include unlimited booze. It can save you some serious cash if you’re looking to do some serious drinking, with the only downside being that most come with a two-hour time limit.
That is, unless you sign up for a plan that gives you unlimited beer for an entire year, like one restaurant in Tokyo is offering.
Brasserie Beer Boulevard is located near Shinbashi Station. That puts it close to one of Japan’s largest concentrations of office buildings, and also therefore packs of white-collar workers looking for an after-work beer.
On the menu, you’ll find all sorts of tasty fare like sausages and pork chops, plus more gourmet items including paella and steamed mussels.
But as you’d guess from the name, beer is where the owners’ deepest passions lie. Aside from craft beers, Brasserie Beer Boulevard has three of Japan’s most popular macrobrews on tap, in the form of Asahi’s Super Dry, Super Dry Premium, and Super Dry Black.
Thanks to its refreshing flavor and crisp finish, Asahi is the kind of beer you can drink glass after glass of, and if you take advantage of a special offer from Brasserie Beer Boulevard, you’ll only have to worry about paying once. The restaurant is currently offering a limited but undisclosed number of “One-Year Passports” that’ll let you enjoy as many Asahis as you’d like for the next 12 months.
The one small catch is that the offer is only good if you’re willing to drink in the restaurant’s standing area or seated at the counter. On the upside, there’s no stated limit on how long you can hang around or how many beers you can order. Granted, Brasserie Beer Boulevard’s one-year deal is more expensive than the two-hour versions ordinarily offered by their competitors, with a price of 29,800 yen ($282). Still, in downtown Tokyo a draft Asahi will generally run you about 500 yen ($4.74), if not more, so if you can see yourself drinking 60 beers this year, this offer will basically pay for itself.
▼ Fiscal responsibility has never been so intoxicatingly delicious.
Restaurant information
Brasserie Beer Boulevard /ブラッセリービアブルヴァード
Address: Tokyo-to, Minato-ku, Shinbashi 5-10-8, Culture Center Building 2nd floor
東京都港区新橋5-10-8 カルチャーセンタービル 2F
Open: 5 p.m.-midnight Monday-Friday, noon-10 p.m. Saturday
Closed Sunday
Website
Source: Entabe
Images: Brasserie Beer Boulevard




Akihabara pub offering monthly all-you-can-drink passes with durations up to half a year
Amazing Tokyo restaurant offers all-you-can-drink beer plans starting at less than a buck
Tokyo restaurant offers all-you-can-drink beer, cocktails for 24 hours for less than three bucks
All-you-can drink beer, cocktails, and udon noodle meals in Tokyo restaurant for just nine bucks
Awesome Tokyo ramen restaurant’s all-you-can-drink plans start at less than three bucks
Japanese airlines set to cut fuel surcharges for international flights in September and October
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Train continues to stop at rural station for lone schoolgirl until she graduates in March
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Starbucks releases tear-jerking new video inspired by heartwarming encounters in Japanese stores
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Tokyo’s green tea beer garden gives you all-you-can-drink matcha and hojicha beer this summer
Amazing all-you-can-drink craft beer membership lets you drink yourself silly all year round
Drinkers’ paradise found at Tokyo restaurant-100 types of sake, all-you-can-drink, no time limit
Kentucky Fried Chicken has all-you-can-drink beer in Tokyo for less than 10 bucks
Enjoy a free beer in Tokyo every single day with awesome monthly mobile app
All-you-can-drink whisky cocktails for under a buck at seafood restaurant with branches in Tokyo
Asahi Super Dry to sell draft beer in a can
We try “The Dream,” Asahi’s new, purportedly “perfect” beer【Taste Test】
All-you-can-drink deal lets you chug down unlimited alcohol at 138 Japan locations for a month
Asahi Super Dry’s draft beer in a can, the Nama Jockey Can, is here【Taste test】
Japan’s best-selling beer is changing its recipe for the first time in 35 years
Yoshinoya in Japan has an amazingly cheap all-you-can-drink plan for you booze-and-beef cravings
Asahi Brewery asks: Why not mix beer and Calpis? So we do…
Tokyo restaurant’s all-you-can-eat gyoza and all-you-can-drink beer starts at just 20 bucks
Japanese beer giant Asahi buys British London Pride brewery; U.K. writer hopping mad
There’s a permanent all-you-can-eat, all-you-can-drink KFC restaurant opening in Tokyo