
The works of Hokusai and others, admired for more than a century, lend a touch of class to your appreciation of a cold one.
One of the most direct points of contact you can have with a culture comes in the form of enjoying its representative food and drink. In the case of Japan, you could choose to sip a cup of green tea or glass of sake, but in the summer months, there’s nothing quite like a crisp, cold beer from one of Japan’s domestic brewers.
This year, while enjoying a bit of liquid culture, you’ll also be able to appreciate historical pieces of Japanese artwork as well, thanks to a collaboration between the Tokyo National Museum and Asahi, Ebisu, and Suntory, three of the country’s most popular beer makers.
During the promotion, special cans of Asahi Dry Premium will be decorated with the world-famous portrait of kabuki actor Otani Oniji III, a woodblock print created by master ukiyo-e artist Toshusai Sharaku in the late 18th century.
If you prefer the flavor of the all-malt Yebisu Beer (Sapporo Breweries’ premium brand), your cans will instead bear The Sea Off Satta in Suruga Province, a print from Utagawa Hiroshige’s 1858 series Thirty-six Views of Mount Fuji, depicting the coastline of present-day Shizuoka Prefecture.
And finally, appearing on cans of Suntory’s The Premium Malts is Morning Glories and Tree Frog from Katsushika Hokusai, the ukiyo-e art form’s most celebrated figure.
All three varieties are priced at 3,240 yen (US$29) for a 12-can case, and can be purchased through the online shop of department store Mitsukoshi (Asahi here, Ebisu here, and Suntory here).
You may have noticed that all three types of beer are higher-end brews than their companies’ standard offerings. That’s because these gorgeous cans are being offered for purchase as ochugen, a midsummer gift that people in Japan give to family members, business associates, and other acquaintances to whom they feel indebted for their kindness. There’s nothing stopping you, though, from ordering a case for your personal use, as a way to thank yourself for all the hard work you’ve done so far this year.
Source: Entabe
Top image: Mitsukoshi
Insert images: Mitsukoshi (1, 2, 3)






Japan’s new ukiyo-e woodblock print passports are beautiful, now in travelers’ hands【Photos】
Get your beer in artistic cans featuring work by ukiyoe master Hiroshige!
Fujisan beer, made with rice grown by water under Mt. Fuji, may have world’s most beautiful can
Amazing ukiyo-e art exhibit gives you the chance to step inside a woodblock print and snap photos
Amazing photos show Mt. Fuji looking just like an ukiyo-e woodblock painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Shinto shrine in downtown Tokyo announces cosplay ban
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Stunning ukiyo-e art experience floats over to Tokyo for its latest exhibition
Kabuki and geisha cats appear as cute purses based on famous Japanese ukiyo-e woodblock prints
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Erotic Japanese woodblock print underwear makes a statement when you take off your pants【Pics】
Japanese fine art and pill bugs finally become one in BugArts Ukiyo-e series
Tokyo’s beautiful new license plates are based on one of Japan’s most famous woodblock paintings
Japan’s new ukiyo-e passports are going to look awesome
Video game battles as woodblock prints, “Ukiyo-e Heroes: Boss Fights” now available online 【Pics】
Nintendo’s Super Mario Bros. appear as the gods of wind & thunder in new ukiyo-e woodblock print
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Combine your love of Godzilla, ukiyo-e and fashion with these fresh kicks from TeeFury
Pokémon becomes fine art with series of two hand-crafted Pikachu woodblock prints fans can buy
Converse All-Stars team up with two all-stars of Japanese art for Wave, Skull ukiyo-e shoes【Pics】
Give your cat culture and class with a beautiful ukiyo-e painting that’s also a scratching post
Japan redesigns yen bills and coin, adds beautiful ukiyo-e painting, women’s education pioneer