
Japanese TV personality Yuko Ito has been working in the entertainment industry for almost 20 years now. Having been at turns a swimsuit model, actress, and pitchwoman for Sapporo Beer, Nissan, and telecommunications provider NTT, we imagine she’s run into more than a few disingenuous showbiz types while paying her dues and building a career for herself.
Now, it looks like she’s done putting up with their two-faced double-talk, assuming she can actually understand the English on the T-shirt she wore during a recent TV appearance, which implored those watching, “Protect me from all your bullshit.”
Ito’s bold wardrobe choice was spotted by viewers watching a recent episode of Yasai no Jikan (“Vegetable Time”), a weekly gardening show from public broadcaster (and zealous fee-collector) NHK. Yasai no Jikan airs Mondays at 9:30 p.m. on NHK’s E Tele educational channel.
Scholars tend to only be experts in their particular fields, however. For example, I can handle myself reasonably well in Japanese, but I’ve got no idea what you should do to make your roses look their best. Likewise, Yasai no Jikan’s producers weren’t chosen for their linguistic or translation skills, as none of them thought to suggest Ito might want to change into a different top, seen here in a photo shared by Tokyo Desu.
Another bizarre English t-shirt on Japanese TV – this time on a gardening show pic.twitter.com/FP9xkTTzYj
— Tokyo Desu (@Tokyo_Desu) September 7, 2014
Over the years, Japan has acquired a pretty deserved reputation for its shaky command and comically inappropriate use of English on clothing. It’s entirely possible Ito just thinks English lettering looks cool and didn’t even bother to check the meaning, sort of like when people in the U.S. wear silkscreen shirts covered with Japanese text without realizing that it’s all printed backwards.
But we can’t completely write off the possibility that Ito did know what her shirt said. After all, even beginners know that proper fertilizer use is an important part of gardening, and maybe the fashion-conscious actress simply wanted to make doubly sure none of the other guests accidentally splattered her with manure.
This isn’t the only time Ito has been seen with the outspoken shirt, either. Here she is sporting it again, and since it’s paired with different pants, we’re guessing the photo was taken on a different day.
伊藤裕子さんの番組にお邪魔し、ひととおりデレデレしてまいりました。
伊藤さん曰く「カラオケで真心を歌う男性にグッときます!」とのこと。聞いたか。俺は真に受ける。全日本男児よ!歌うのだ、カラオケで真心を!! 桜井 pic.twitter.com/bchtcujMRx— Magokoro_official (@magokoro_bros) August 27, 2014
With such a friendly look in her eyes, it’s kind of hard to believe she’d knowingly plaster such an aggressive greeting across her chest. Really, with a smile like that, we’d at least expect her to include her companion in the request, and ask that you “protect us from all your bullshit.”
Then again, there’s also this candid shot. Is Ito’s strained expression the result of a physically tiring day on set, or has she simply exhausted all of her patience?
▼ Seriously, ALL OF IT.
'Protect me from all your bullshit' T-Shirt at japanese gardening morning TV. Is that from #JennyHolzer? #NHK pic.twitter.com/XEaILtoomH
— Georg Tremmel (@trembl) September 9, 2014
Either way, it’d probably be best to give her a wide berth.

Japanese actor’s unfortunate choice of t-shirt has net users amused, doubting his English ability
Official Tokyo Marathon T-shirts get recalled for English spelling mistake
Kanji T-shirt seen on U.S. TV show makes Japanese viewers giggle
Japanese bag looks like it’s spouting random English, but has an actual message
Ridiculous Japanese TV program says English pronunciation is to blame for coronavirus spread【Vid】
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Google’s first Google Store outside the U.S. is now open in Tokyo
Japanese airlines set to cut fuel surcharges for international flights in September and October
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Watch a sumo bout inside Tokyo Tower, at a new restaurant endorsed by two yokozuna
Krispy Kreme Japan is baking up two new donuts that you can only get at one spot in the country
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
N.Y. man’s Japanese T-shirt announces “I am not Sato,” we couldn’t agree more
New Japanese restaurant named はな毛 (nose hair), sighted in Germany, actually has a Japanese owner!
Japanese idol shows just how well the optical illusion boob shirt works
Crazy, heartless wife stars in Japanese textbook’s shocking conversation for English learners
Japanese adult film actress covers herself in plastic, gives in to her urges on the Shinkansen
Our reporter/Yngwie Malmsteen’s request for anime actress Kotori Koiwai, and her shocking answer
Zooey Deschanel’s trendy new bag makes her look like she mugged a Japanese grade schooler
W.T.F. Japan: Top 5 most difficult Japanese tongue twisters (with videos!) 【Weird Top Five】
Rice ball melon bread – A treat Japanese bakeries aren’t crazy enough to make, but we are【SoraKitchen】