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Imagine for a moment that you’re a man with unlimited wealth, who no longer has to do anything for himself. Your financial planner manages your investments, freeing you from having to do any sort of day-to-day work. Likewise, your personal assistant handles all of your shopping and household maintenance needs.

But being filthy rich is no excuse for being filthy dirty. Of course, given your economic status, personal grooming seems just a little below the tasks you should be required to perform, doesn’t it? The only sensible thing to do is to employ a team of beautiful models expressly for the purpose of giving you a shampoo while they whisper suggestive nothings into your ear.

Okay, daydream’s over. Time to go back to reality…or is it? If you’re in Tokyo this weekend, and feeling like your scalp could use a good scrub from some scantily clad women, there’s an event where you can live out that exact fantasy.

Up until now, we’d always thought of bath product company Bathclin as having an image as squeaky clean as their products purport to leave your skin. After all, here’s what their main website looks like.

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Bathclin is reaching out to male customers by embracing its sensual side, though, with the launch of its new scalp care shampoo Gnocchi. We’ve got no idea why the company chose the name of an Italian dumpling for its new product line, except that maybe someone in the marketing department decided that “Take Care of Your Hair and You’ll Get to See More Cleavage Shampoo” was a little too on the nose.

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But while such a name might have been deemed too explicit, the organizers of the Gnocchi Heartbeat Scalp Care Salon event don’t have such strong reservations. Bathclin has rigged up a trailer with a hair-washing station, and has been driving it around Japan offering shampoos to guys with an interest in proper hygiene and/or exposed female flesh.

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Being the reserved, chaste guys that we were, we were too shy to get a shampoo ourselves, but we did stop by to watch the show as one less self-conscious gent stopped by to be serviced. After he sat down in the chair and leaned back, the Gnocchi Girls started working over his locks and scalp.

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What he hadn’t expected, though, was for one of them to bend down and start whispering into his ear. “Does that feel good?” she asked, following up with, “Kanjiru?”

Literally, kanjiru means “feel,” and you could take the Gnocchi Girl’s second question as an abbreviated way of asking, “Do you feel the shampoo working?” On the other hand, kanjiru has a more mature meaning, and you could just as easily translate her question as, “Do you feel turned on?”

▼ We’ll just leave this picture here as you mull over which interpretation is more appropriate in this instance.

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After they blew the man’s hair dry, he walked out with an extremely satisfied look on his face, though we’re not sure if it was thanks to the cleansing power of the shampoo or the charms of the shampooers. If you’re curious to judge for yourself, the Gnocchi Heartbeat Scalp Salon is pulling into Tokyo this weekend for the final stop of its titillating tour. From noon to 7 p.m. on October 4 and 5, the mobile shampoo station will be parked in front of the Parco department store in Shibuya. We’ve included the map below, but if you get lost, just follow the line of excited-looking guys.

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Event information
Gnocchi Heartbeat Scalp Salon / Gnocchiハートビートスカルプケアサロン
Address: Tokyo-to, Shibuya-ku, Udagawa-cho, 15-1, Shibuya Parco Kouen-dori Hiroba
東京都渋谷区宇田川町15-1　渋谷パルコ　公園通り広場

Related: Gnocchi, Shibuya Parco
Top image: RocketNews24
Insert images: Bathclin, RocketNews24
[ Read in Japanese ]