
Imagine yourself walking through the busy streets of Akihabara (or Akiba), Tokyo’s electronics and gaming haven (a.k.a. otaku central), when suddenly, a nerdy guy busts his way out of a dark alley and does a flip over a passer-by, with guards tailing him by only inches. Surprised? Welcome to “Akiba Stealth.”
In preparation for the November 20 Japanese release of the newest game in the Assassin’s Creed series, “Unity,” the creators, Ubisoft, came out with a promotional video, entitled “Akiba Stealth,” to get the attention of the Japanese fan base. The video is supposed to be a “real-life” Assassin’s Creed in Akihabara, lovingly dubbed “Ota-ssin’s Creed.” (Get it? Otaku + assassin… otassin. No?)
In case you are unfamiliar with the game series, I’ll give you a quick run-down that will help you understand the video a little better: Assassin’s Creed is a historical-fiction, action-adventure game where the player is from a long line of assassins and has to collect ancient artifacts before the rival group gets to them. The new release is the first of the series to allow for character customization– which, is cleverly added into the promotional video.
▼ They weren’t all so clever with their customized characters…
“Akiba Stealth” is set in present-day Akihabara and is focused on a group of seemingly random people who have been invited to take part in a game. Teaming up with iBeacon (a transmitter that signals the presence of an iOS7 user) and an exclusive app, players are sent to collect the “artifact” somewhere within the maze of electronics shops. The enemy comes in the form of security guards who quickly and efficiently nab the participants one by one.
▼ Oh, no! What will he do when faced against his enemy?
The hero of the video succeeds with his keen sense of “social stealth,” a term dubbed by the video game creators to encompass the idea of blending in seamlessly with everyday society, in this case, Akihabara; so he fits right in with his otaku outfit. His incredible acrobatic skills help a little too.
▼ Those are some sweet skills, otaku or not.
It’s definitely a fun concept in general, but bringing in athletic and cunning otaku into the spotlight makes it especially charming (and surprising). While Japanese viewers are raving, foreign viewers seem more excited about the concept than the execution of the video:
“They really need to make and release an app for everyone to use. It’d be fun … running around a city as if you were in the game hahahah”
“I too wish that Assassin’s Tag is a real game. “
“Akiba’s Sassin’s Creed: Uncaught and Unsightly”
“So basically the cops are chasing him because he stole a disco ball??? WTF….”
“Could’ve been done way better!!!!”
Perfectly done or not, it’s definitely catching the attention of the Japanese (potential) gamers. It’s also re-raising the discussion of whether there should be an Assassin’s Creed: Japan. However, the creators quickly shut down this idea, saying there are too many ninja games already. All I know is that I would love to play in a real-life game like this anywhere in the world, wouldn’t you?
Video/Images: YouTube (UBIJAPAN)
[ Read in Japanese ]



Upcoming Chinese drama criticized for copying video game series Assassin’s Creed
One of the hottest video games has some hilarious glitches
Landmark Akihabara arcade Adores is the latest Tokyo game center to go out of business
Fans farewell Akihabara’s iconic Sega building as anime poster removal begins
Anime song dance performance group Real Akiba Boys: combining the otaku life with street dancing
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Man bites woman at cherry blossom park in Japan, dies shortly after
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japanese dad teaches daughter how to handle alcohol, has Twitter in tears
7 great places to see Mt. Fuji from without having to climb it
Man in Japan takes four parakeets hostage in attempt to force woman to meet with him
“What the hell are you doing to my woman?” attacker asks man feeding stray cat in Tokyo park
Tokyo Station staff share their top 10 favorite ekiben
Japanese Internet sad to see the word “chikan” becoming commonly used in English
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Anime and video game-inspired kimonos to show off your inner geek in traditional style【Pics】
Video game and anime themed leather wallets for all your video game and anime spending needs
Anime game girl helps make Tokyo ramen restaurant famous, chef becomes her fan
For-foreigners stamp rally begins in Akihabara, gives prizes for walking the otaku neighborhood
Tokyo Video Gamers, a new bar with free-to-play arcade games, opens in Akihabara
Akihabara saying goodbye to landmark as giant Sega arcade announces it’s closing for good
Game over as 33-year-old landmark arcade closes in Tokyo’s Akihabara district【Photos, video】
Video Games Live music concert to be streamed via Twitch from San Diego Comic Con
Akihabara arcades aren’t dead yet! New six-floor game center opens in Tokyo otaku quarter next month
Gigantic eight-floor anime figure shop skyscraper opening in Tokyo’s Akihabara this month
Akihabara’s otaku shrine celebrates PlayStation 5 launch with ethereal one-night event
Tokyo’s new Square Enix Cafe is open, and we just stuffed our faces at the video game eatery