
It’s no secret that we Japanese love tuna. Whether grilled or marinated in soy sauce or served fresh as sashimi and sushi, there’s no denying that tuna, called maguro in Japan, is one of the most popular ingredients in Japanese cuisine. We’re so fond of tuna, in fact, that we have different Japanese names for the fish depending on how fatty the specific piece of tuna is (toro for the fatty part of tuna in general, chu-toro for medium fatty tuna, and ō-toro for the extra-fatty, extra-delicious tuna).
But recently, a rare tuna with an appearance so unusual that has left even experienced fishermen agog with surprise was sold at the famous Tsukiji fish market, causing quite a buzz online in Japan. What made the tuna so special? It was magnificently white, from head to tail! And not to miss the rare opportunity, we went to see the fish on display at a department store in Shibuya.
The tuna that has caused such a stir was a southern bluefin tuna caught off the coast of Bali and was offered up for auction at the Tsukiji market last Friday morning. It immediately attracted attention due to its unusual color, but was sold for a relatively average price of 1,500 yen (US$12.75) per kilo. The tuna measured about 1.9m (approx 6ft 3in) long and weighed in at 118kg (260 pounds), which means the price tag for the entire fish came to 177,000 yen ($1,504).
After being traded at the market, the tuna was going to be sold at the fish shop in the Tokyu Toyoko Department Store located in Shibuya, Tokyo, where they displayed the fish for about an hour during Friday afternoon. They were also scheduled to cut the tuna into pieces for sale right in front of the customers in a kind of ceremonial show the following day on Saturday. We weren’t about to miss such an event, and we hurried off to Shibuya!
However, when we got to the fish shop, we were greeted by a sign telling us that the show had been cancelled!
Apparently, the white tuna was so rare that it was decided to donate the fish to a scientific institution for further study on why it was such a color, so it wouldn’t end up on anyone’s plate after all.
They did however, have the tuna on display and we were able to see it up-close and take some photos for you.
▼Yes, we’d heard it was a white tuna, but we were still impressed by how white it really was!
▼Here’s a close-up of the face …
▼… and shots from some other angles as well.
▼See that beautiful pearly white color! Even people who’d had 30 years experience working at the market commented that they’d never seen anything like this before.
▼The tail, which is customarily cut off so that customers at the market can inspect the quality of the tuna meat, was also on display. The agent who purchased the white tuna at the market commented that the meat was a nice red color and looked to be of very fine quality.
▼Here’s also a short video we shot of the white tuna!
It was too bad we weren’t able to see the tuna expertly cut; we were hoping we could buy a piece of it to take home and cook, and the staff at the fish shop were apparently looking forward to carving and selling the tuna too. But we were still delighted to have the chance to see such an unusual fish, and it seems the many other customers we saw at the store were happy as well. Who knows, maybe the sight of the rare white tuna will bring us some good luck!
Reference: Jiji.com (Japanese)
Photos © RocketNews24









Put your love of tuna to the test with this displayable 3-D tuna puzzle!
Tsukiji Fish Market Vendor Releases Tuna For Home Assembly
Huge tuna fish sells for a whopping 190 million yen at the first wholesale auction of the year
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Rare Fish Festival in Tokyo serves up dishes so good that oil may leak from your anus!
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Psyduck teapot produced by Japanese craftspeople is here to serve up a headache-soothing cuppa
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
Visit the mythical cave that hid the Sun Goddess in Japanese mythology
Survey finds more than half of Japanese women’s nieces don’t call them “aunt”
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
Can you tell the difference between real beer and Japan’s happoshu quasi-beer?【Taste test】
Speaking positively about marijuana online leads to arrest of Japanese man and woman
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tuna sells for record 333.6 million yen at Toyosu Fish Market auction in Tokyo
Bluefin tuna fish sells for bargain low price of roughly US$200,000 in Tokyo auction
Late-night vending machine find in Japan leads to a midnight party
We try Keiji, an incredibly rare and expensive one-in-ten-thousand salmon sushi 【Taste test】
We buy a sushi-restaurant-themed bath bomb that threatens to smell like the ocean
Horsemeat sushi: For when you’re tired of spicy tuna and California rolls
We try a rotating sushi chain’s super high-quality 3-layer caviar, sea urchin & fatty tuna sushi
When life doesn’t give you expensive tuna, build a tuna fishing vessel plastic model instead
Visit to a Japanese fish market has us trying tuna eggs for the first time【SoraKitchen】
Beef and sashimi in the same rice bowl: Brilliance or blasphemy? We find out【Taste test】
How to choose a great block of sashimi-grade tuna – 66-year maguro master shares his protips
With its Inner Market closed down, we stop by Tsukiji to see how Tokyo’s sushi mecca is coping
We visit super popular tuna specialty joint Izakaya Hitoshi on Okinawa’s Ishigaki Island
Non-tourist trap fish market in northeastern Japan captures our hearts with amazing sashimi
Why settle for a sushi bowl, when this restaurant will give you a sushi mountain?
A feast for all sushi lovers — the amazing 1,000-yen lunch at Sushi Takehan Wakatsuki!