
When Steve Jobs showed up at the San Francisco airport at the age of 19, his parents didn’t recognize him.
Jobs, a Reed College dropout, had just spent a few months in India.
He had gone to meet the region’s contemplative traditions — Hinduism, Buddhism — and the Indian sun had darkened his skin a few shades.
The trip changed him in less obvious ways, too.
Although you couldn’t predict it then, his travels would end up changing the business world.
Back in the Bay Area, Jobs continued to cultivate his meditation practice. He was in the right place at the right time; 1970s San Francisco was where Zen Buddhism first began to flourish on American soil. He met Shunryu Suzuki, author of the groundbreaking “Zen Mind, Beginners Mind,” and sought the teaching of one of Suzuki’s students, Kobun Otogawa.
Jobs met with Otogawa almost every day, Walter Isaacson reported in his biography of Jobs. Every few months, they’d go on a meditation retreat together.
Zen Buddhism, and the practice of meditation it encouraged, were shaping Jobs’ understanding of his own mental processes.
“If you just sit and observe, you will see how restless your mind is,” Jobs told Isaacson. “If you try to calm it, it only makes things worse, but over time it does calm, and when it does, there’s room to hear more subtle things — that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline; you have to practice it.”
Jobs felt such resonance with Zen that he considered moving to Japan to deepen his practice. But Otogawa told him he had work to do in California.
Evidently, Otogawa was a pretty insightful guy.
When you look back at Jobs’ career, it’s easy to spot the influence of Zen. For 1300 years, Zen has instilled in its practitioners a commitment to courage, resoluteness, and austerity — as well as rigorous simplicity.
Or, to put it into Apple argot, insane simplicity.
Zen is everywhere in the company’s design.
Take, for instance, the evolution of the signature mouse:
It’s the industrial design equivalent of the enso, or hand-drawn circle, the most fundamental form of Zen visual art.
But Zen didn’t just inform the aesthetic that Jobs had an intense commitment to, it shaped the way he understood his customers. He famously said that his task wasn’t to give people what they said they wanted; it was to give them what they didn’t know they needed.
“Instead of relying on market research, [Jobs] honed his version of empathy — an intimate intuition about the desires of his customers,” Isaacson said.
What’s the quickest way to train your empathy muscles? As centuries of practitioners and an increasingly tall stack of studies suggest, it’s meditation.
When you take that into account, it’s easy to see that for Jobs, growing his business and cultivating his awareness weren’t opposing endeavors.
When he died, the New York Times ran a stirring quote about what he did for society: “You touched an ugly world of technology and made it beautiful.”
We can thank that time in India and on the meditation cushion for that beautiful, rigorous simplicity — one that sparked a design revolution.




Steve Jobs…manga hero???
Steve Jobs Much Better at Marketing than Cooking
iMakeover: Can a haircut turn Mr. Sato into Steve Jobs?
Famed educator says Steve Jobs, Bill Gates would have been ruined by Japanese education system
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Man bites woman at cherry blossom park in Japan, dies shortly after
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
You’re not seeing things, that’s a cat selling roasted sweet potatoes
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Famichiki Pancake Steamed Buns take Japanese convenience store food to a whole other level
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says