
The hour is upon us.
Amazon reviews should always be taken with a grain of salt. More often than not, people would feel motivated to complain rather than praise items they bought, and with the inevitability of occasional defects and user error, reviews can often be skewed to the negative.
That’s why our reporter Masanuki Sunakoma has taken it upon himself to scour the online retailer for the lowest-rated items and see if they are truly deserving of the contempt. After doing this for about a year, he can say that for the most part, yes, they are truly deserving. But that doesn’t mean that somewhere out there, a product isn’t being unfairly maligned and in need of vindication, so Masanuki carries on…
This time his online journey led him to the “5 Minute Hourglass” which received an average rating of one star and comments that “the sand didn’t fall properly,” “it took an hour to fall,” and “I thought I was in the Room of Spirit and Time,” which is one for the Dragon Ball fans out there.
Time certainly began to feel warped when Masanuki’s order arrived 10 days early. He’s gotten used to these low-rated items not arriving on time, but they tend to be on the “horribly late” end of the spectrum so this was a refreshing change of pace.
Inside was what appeared to be a normal hourglass. It was actually rather nice looking with bright blue sand for just 219 yen (US$1.57).
This was far from his first rodeo, so Masanuki knew how to set up his review for the anticipated failure. First, he’d measure how much sand actually fell in a five-minute period by syncing the hourglass with his smartphone’s timer.
He pressed start on his phone and then flipped the hourglass.
How fast would it fall or would it even all fall completely? These thoughts raced through our reporter’s mind as the sand slowly but steadily slipped through the small opening.
It kind of looked like a normal hourglass, but Masanuki wasn’t a trained professional hourglass operator and couldn’t be sure with the naked eye. Still, it didn’t seem like it would take an hour at this rate.
After about a minute, the sand continued to fall uninterrupted and it dawned on Masanuki that he had been staring at the thing the whole time. He then remembered that the product page even mentioned that this hourglass “lets you relax and will heal and soothe your mind.”
It was true, he could stare at that thing forever it seemed. After about two and a half minutes, he momentarily wondered if everything was going OK with the hourglass and then had a Zen epiphany that it didn’t matter whether everything was going OK. The hourglass was a lot like life in that regard…
With one minute remaining on the phone timer, the sand showed no fluctuation in the way it gracefully fell through the glass. Masanuki was full of emotions — on one hand, he wanted to see this beautiful little blue guy pull through, but on the other hand, he’d never bought a good item from Amazon this way before and wasn’t sure how to deal with it.
After the 30-second mark was breached, our reporter leaned in more closely. Is it really going to happen? Will it suddenly bind up?
With 16 seconds left Masanuki gasped, “No way…”
With two seconds left, just a small amount of sand remained.
And then…
Masanuki: “Whoa whoa whoa whoa whoa whoooooooooaaaaa!”
A single tear ran down Masanuki’s cheek. It was a perfect five-minute run. Although in the animated GIF it looks as if the hourglass finished shortly after the timer, bear in mind that Masanuki – not expecting it to even come close – also started the hourglass shortly after the timer.
▼ Five minutes earlier…
That discrepancy would very likely put this hourglass’ accuracy to within a fraction of a second of its purported time of five minutes. And considering the fact that it was really cheap and arrived 10 days early, Masanuki would easily give this hourglass a five-star review. It was perfect and had no shortcomings whatsoever.
Now, if he only needed a five-minute hourglass for something…
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]















We try Amazon Japan’s lowest-rated ab roller with elbow supports, reviewed as “The literal worst”
We try Amazon Japan’s lowest rated portable washing machine
Trying out Amazon Japan’s lowest-rated fireworks with 60 consecutive shots
We bought a low-rated levitating speaker on Amazon that made us want to cry
Putting on a magic show with Amazon Japan’s lowest rated magic props
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]
Japan now has human refrigerators inspired by Japanese vending machines
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
We buy the lowest-rated sexy pillow on Amazon Japan
Trying out Amazon Japan’s lowest rated magic wand
We buy Amazon Japan’s lowest-rated perpetual motion machine
We try Amazon’s lowest rated posing mannequin, but it wasn’t the doll that was one star
Trying to keep our cool with Amazon Japan’s lowest-rated fan and lucky amulet set
Trying out Amazon Japan’s lowest-rated wall decoration
How much is Amazon Japan’s lowest-rated currency calculator worth in yen?
European and American Men’s Wig: the lowest-rated wig on Amazon Japan
Defying gravity and common sense with the lowest-rated tensegrity table on Amazon Japan
Amazon Japan’s lowest-rated toy train is the perfect gift for kids who like to be confused
Security check with Amazon Japan’s lowest-rated bicycle lock
We buy the lowest-rated alarm clock on Amazon Japan
Don’t judge Amazon Japan’s lowest rated massage sandals until walking a mile in them
We buy Amazon’s lowest-rated smartphone “Eye-view Camera Hat” for easy, hands-free videography
How bad can the lowest rated three-piece suit from Amazon be?
How to make money with Amazon Japan’s lowest rated, one-yen hat