
The start of a new year means it’s time for hatsumōde, the year’s first visit to a Shinto shrine or Buddhist temple. You pray for good luck in the new year, throw some spare yen into the saisenbako (big offering box), get some omamori (good luck charms), and hope that the omikuji (fortune) you get is dai-kichi (great luck) and not dai-kyō (you’re screwed).
While most people are satisfied donating a few yen coins in the donation box when they visit their shrine, the Nishinomiya shrine in Hyogo Prefecture does things a little differently. They want to make sure the gods hear them loud and clear, so they lug a massive frozen maguro onto the donation box and leave it there for three days.
This wasn’t an act of maguro vigilantes or anything though. It’s a yearly tradition dating back to 1970, sponsored by the Kobe City Eastern Marine Products Wholesale Cooperative. Every year they donate a giant frozen maguro to the Nishinomiya Shrine, the main shrine to Ebisu – Shinto god of prosperous business and fishermen.
▼ He’s pretty much the best god that fishermen looking for good business could ever hope for.

Since maguro are big, expensive, and impressive, they’re the perfect offering to the god of fishermen. The maguro is brought to the shrine each year on January 8, then stays there from the 9th to 11th during a three-day festival known as “The 10th Day Ebisu.” It’s the biggest yearly festival in the Osaka/Kobe area, bringing in over one million people.
Instead of donating yen coins normally into the donation box during that time, visitors instead stick them onto the frozen maguro, hoping that it will stay on. If the coin sticks, that means that money will “stick” to them during the new year as well. If it falls, well, then better luck next maguro.
You can watch a video of some people trying their luck here:
The maguro itself is quite a specimen, weighing in at 250 kilos (551 pounds) and 2.5 meters (8.2 feet) long. Just by itself it could supply enough delicious sashimi for 1,300 people. And don’t worry, none of it goes to waste. After the festival is over on the 11th, the maguro is removed, cut up, and served as a tasty treat to members of the shrine, the cooperative, and anyone else involved in the whole maguro business.
But just in case you got a bad fortune or your yen didn’t stick to the maguro and you feel like you really need to get some luck for the new year, the Nishinomiya Shrine also holds a “lucky man” event in the early morning on January 10. Participants line up at the front entrance, then sprint 230 meters (755 feet) as fast as they can through the shrine grounds and into the inner sanctuary, being rewarded with some rice, sake, wooden statues of Ebisu, and, if they’re lucky, a hug or two from the priests.
▼ It’s kind of like Japanese Black Friday, minus the terrible.
If you can’t visit the shrine yourself, feel free to buy some frozen tuna, stick some coins to it, and pray for good luck in the new year as it defrosts in your kitchen sink. Or, if you’d prefer, you can just take a look at some tweets from the shrine’s visitors who got to see the “lucky maguro” in person.
▼ Get all your shopping done at the Nishinomiya Shrine!
昨日、西宮神社に奉納された「招福大まぐろ」。体長2.5m、重さ250㎏の鹿児島産本まぐろです。「お金が身につく」ということで、参拝者の皆さんが、カチカチに凍った身に、さい銭を貼り付けています。 pic.twitter.com/E4YEWuBSvM
— 西宮観光協会 ◇ まちたびにしのみや (@2438kanko) January 9, 2015
▼ Shh, maguro is sleeping.
西宮神社行ってきた〜
— 悠平 (@yuu1814) January 10, 2015
人多いけど屋台食べ歩いた‼︎
後まぐろ大きかった! pic.twitter.com/3mMQif8F0c
▼ Try your luck at picking a good mikuji (fortune)!
▼ …and if you get a bad one, well, maybe Ebisu will show up and make everything all right.
Source: Naver Matome
Featured/top image: Twitter



Japanese shrine maidens in Osaka spotted wearing unusual costumes during winter
Fish on new Yebisu “happy” beer cans changes colour when chilled
Busting one of the biggest myths about the five-yen coin and shrine offerings in Japan
Five Japanese shrines to visit for wealth and prosperity in the Year of the Snake
Studio Ghibli releases a Totoro daruma and beckoning Catbus in Japan for New Year
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
Foreign driver’s license conversion test passes plummet from over 90% to 33% in Japan
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Get your cakes in about a minute with Tokyo Station’s unmanned Tokyo Banana shop
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
Japan considering raising international traveler departure tax even more than previously reported
Nara deer shikadamari phenomenon continues to baffle visitors at Nara park
Getting a driver’s license in Japan the hard way: The first driving test a few more times
Mysterious mountain village is home to Christ’s grave and an ancient pyramid
Japanese high schools abolish old rules, provide freedom with underwear, hair and dating
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese train company is letting fans buy its actual ticket gates for their homes
Japanese town suing resident for being a jerk
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
42-year-old police sergeant disciplined for stealing about 200 yen from shrine donation box
Man strips, makes it rain atop stone lantern at Ise Jingu shrine in Japan
Six things to avoid doing in the first three days of the Japanese New Year to have the best luck
Aichi man arrested for failing to steal very large donation box from Shinto shrine
The etiquette rules for visiting Shinto shrines in Japan
Is it OK to buy multiple shrine charms in Japan, or will it make the gods angry at you?
Why is there a fish on this Shake Shack Japan T-shirt?
Hanazono Jinja Shrine: Lanterns, stalls and rakes at annual Tori no Ichi cock festival in Tokyo
Japanese man gets arrested for stealing 30 yen (US 27 cents) from Shinto shrine’s collection box
Imitation crab meat shrine built in Kobe
1,300-year-old Kyoto shrine changes bell policy following altercation with foreign tourists【Video】
Cat in Japan finds the perfect shrine to take shelter from the rain at
Disney’s Japanese New Year’s plushies and figures are ready to make oshogatsu cuter than ever
Thanks to the shogun, this Tokyo Shinto shrine has good luck charms to help you win idol tickets
Tokyo’s sushi spirit shrine, where the souls of seafood slumber
Real-life Ghost of Tsushima shrine announces ban of all “tourists,” but there’s some fine print
Leave a Reply