
As you may have noticed, Japan has pretty much mastered the art of sprucing up food. We’ve already seen a plethora of tools to create bear-shaped rice or smiley face sausages, but we’re particularly excited about a certain product we just discovered up north in Hokkaido. They’re called “message kombu” and the heartfelt messages made out of seaweed are sure to put a smile on anyone’s face.
▼ Yep, that’s seaweed.
The product’s name in Japanese is actually “messe-ji konbu,” a play on words combining the Japanese word for message (messeji) and the word for written character (字 [ji]). The latter half of the product name, kombu, of course refers to a popular type of seaweed used in many Japanese dishes.
So now that the cleverness of the name has been sorted out, let’s get a closer look at this unique garnish. The manufacturer, Kotobuki Konbu, actually makes six different kinds of fancy seaweed, but our writer only picked up the one variety.
▼ Here we have 愛している (I love you), ありがとう (thank you), and ごめんね (sorry ’bout that).
Opening each package reveals a tangled web of seaweed inside clear plastic wrappers.
Taking the message kombu out of the package and placing it in a bowl results in a somewhat underwhelming scene:
It just looks like dried kombu with maybe a little heart somewhere in the mix. Our reporter timidly poured hot water over the tangled mess and every so slowly things started to take shape as the seaweed soaked up the boiling water.
Okay, looking better! Now to just unscramble these messages…
They’re beautiful! The writing is so elaborate and delicate; it’s amazing each character stays stuck together. However, after our reporter’s initial excitement, he couldn’t quite figure out how he’d use this stylish seaweed.
▼ Here we have ごめんね (sorry) accompanied by a heart.
Delicious food has always stood as something of a universal language, but why not add a sincere “sorry” to the meal you make to apologize after that big fight with your spouse. You can even throw in a heartfelt 愛してる (I love you) for good measure.
▼ The “I love you” seaweed comes with two hearts! She can’t stay mad at you after seeing that floating at the bottom of the “miso sorry soup” you lovingly made for her.
But even if you didn’t do something horribly wrong and need a way to make up for it, there’s always the ありがとう (thank you) seaweed to show your appreciation any day of the week.
▼ No hearts here, but still a nice message of thanks.
If you’d like to get your own pack of message kombu, you can find them online at the Kotobuki Konbu homepage or, if you happen to be traveling, at the New Chitose Airport in Hokkaido. A package of three of the same message sells for 378 yen (US$3.17). Just don’t forget that you have to rehydrate the seaweed for the message to be revealed!
Reference: Kotobuki Konbu
Photos © RocketNews24










Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Shinto shrine in downtown Tokyo announces cosplay ban
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Shinto shrine in downtown Tokyo announces cosplay ban
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Japanese cat island reveals all its cats will soon be gone
Stray cats almost became classified as an invasive species in Japan but the change was overturned
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Japan’s new beer glass is designed to force you to drink…water [Video]
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]