
Toyota, being the largest, most internationalized of Japan’s automakers, tends to do a pretty decent job steering clear of picking car names that sound weird or shocking to non-Japanese consumers. Sure, its product lineup briefly included the Emina, but that only sounds gross if you’re too impatient to carefully read the letters in order.
Until now Toyota hasn’t had anything as unintentionally startling as the Mazda Bongo Friendee, Daihatsu Naked, or Nissan Fairlady. But if you’ve taken a look at Toyota’s Japanese website recently, you may have found yourself doing a double-take as you noticed one of its current offerings seems to share its name with a well-known jihadist rebel group.
Ladies and gentlemen, we give you the Toyota Isis.
In Toyota’s defense, it’s been selling the minivan since 2004, well before terrorist group ISIS rose to prominence. What’s more, the Japanese mass media generally refers to the group claiming responsibility for the recent execution of two Japanese hostages as either Islamic State, IS, or ISIL. Western news outlets, though, often refer to the group as ISIS, which is almost exactly what’s plastered on the rear-end of this seven-seater.
Look closely, though, and you’ll spot an important difference. Unlike the all-in-caps ISIS (which stands for Islamic State of Iraq and Syria), Toyota’s Isis isn’t an acronym. Instead, the car is named after ancient Egypt’s goddess of health, fertility, and wisdom: Isis.
▼ Who, since she isn’t wearing any shoes, would probably appreciate a lift.
Still, the recent deaths of their countrymen have much of Japan feeling acutely conscious of terrorism these days, sparking the following comments online.
“It’s like their car is an ad for a terrorist organization. Gotta do something about that.”
“All Toyota has to do is just change the name.”
“Redo the exterior and give it a new name. Something catchy, like ‘Ispam.’”
“Wasn’t Isis also the name of the evil goddess in level 10 of the old Xanadu computer game?”
This actually isn’t even the first time there’s been a car with the Isis moniker. Defunct British manufacturer Morris Motors also built and sold a car called the Isis from 1929 to 1931, and also during another brief stint in the 1950s.
▼ If you’re keeping score at home, this is the fourth non-terrorism Isis picture in this article.
Currently, Toyota’s Isis is only available in the Japanese domestic market, which as we said isn’t as familiar with the ISIS name as consumers in different countries. Hopefully, we’ll be living in a world at peace by the time the vehicle is due for a redesign, but if not, the carmaker may want to consider the advice proposed by one Internet user, which is to change the minivan’s name back to that of its predecessor, the Toyota Gaia.
Sources: J Cast News via Sonic Sokuho
Top image: Toyota
Insert images: Toyota, Wikipedia/Jeff Dahl, Wikipedia/Redsimon




New video claims one Japanese ISIS hostage killed, authenticity of video under investigation
Group of ISIS-inspired kids abuses, attempts to kill a goat as “practice for killing a person”
Toyota to Unveil Driverless Car at Consumer Electronics Show
Toyota builds an actual Initial D concept car, plus awesome manga artwork for it 【Photos】
ISIS strikes at the heart of Japan…by hacking F-League futsal club’s webpage
What’s up with the “mosquito buzz” noise at Shibuya Station?
Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s cooling body wipe sheets want to help you beat the heat, but which work and which don’t?
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Hello Kitty is now a transforming truck robot[Photos]
Now is your final chance to visit the last Sunkus standing in Tokyo
Nonsensical message full of dirty words discovered in latest Attack on Titan manga
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Pokémon hot spring footbath opening in Japan this spring
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Honda readying a Fuel Cell Vehicle for buyers next year, just in time to challenge Toyota
Cool History Garage in Toyota’s massive car theme park warps you back to Japan’s 1960s【Video】
Breathe easy – Toyota redesigning Prius plug-in hybrid to double car’s all-electric range
Toyota’s official anime itasha car finds a home
Toyota’s dance craze contest invites you to Wakudoki your way to Tokyo【Video】
Hugh Jackman stars, sings J-pop cover, and speaks Japanese in ads for Toyota【Videos】
Terrorists release third video of Japanese hostage, say it will be his last
Toyota’s wooden concept car serves as a time capsule for generations to come
The future is (kind of) here – Something not quite right with Toyota’s patent for a flying car
Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】
Toyota’s hydrogen fuel cell powered car ready for sale this December
Goodbye, Megaweb! Downtown Tokyo’s coolest car museum is closing for good【Photos】
Official Initial D/Toyota videos bring together and anime and real-life drift kings【Videos】
Toyota proposes a future where cars become pizza shops, hotels, and occasionally cars too
Toyota goes full otaku, makes 40 kawaii mascots for every part of the car
Gundam-themed Toyota doesn’t come with beam saber, is awesome anyway