
Toyota, being the largest, most internationalized of Japan’s automakers, tends to do a pretty decent job steering clear of picking car names that sound weird or shocking to non-Japanese consumers. Sure, its product lineup briefly included the Emina, but that only sounds gross if you’re too impatient to carefully read the letters in order.
Until now Toyota hasn’t had anything as unintentionally startling as the Mazda Bongo Friendee, Daihatsu Naked, or Nissan Fairlady. But if you’ve taken a look at Toyota’s Japanese website recently, you may have found yourself doing a double-take as you noticed one of its current offerings seems to share its name with a well-known jihadist rebel group.
Ladies and gentlemen, we give you the Toyota Isis.
In Toyota’s defense, it’s been selling the minivan since 2004, well before terrorist group ISIS rose to prominence. What’s more, the Japanese mass media generally refers to the group claiming responsibility for the recent execution of two Japanese hostages as either Islamic State, IS, or ISIL. Western news outlets, though, often refer to the group as ISIS, which is almost exactly what’s plastered on the rear-end of this seven-seater.
Look closely, though, and you’ll spot an important difference. Unlike the all-in-caps ISIS (which stands for Islamic State of Iraq and Syria), Toyota’s Isis isn’t an acronym. Instead, the car is named after ancient Egypt’s goddess of health, fertility, and wisdom: Isis.
▼ Who, since she isn’t wearing any shoes, would probably appreciate a lift.
Still, the recent deaths of their countrymen have much of Japan feeling acutely conscious of terrorism these days, sparking the following comments online.
“It’s like their car is an ad for a terrorist organization. Gotta do something about that.”
“All Toyota has to do is just change the name.”
“Redo the exterior and give it a new name. Something catchy, like ‘Ispam.’”
“Wasn’t Isis also the name of the evil goddess in level 10 of the old Xanadu computer game?”
This actually isn’t even the first time there’s been a car with the Isis moniker. Defunct British manufacturer Morris Motors also built and sold a car called the Isis from 1929 to 1931, and also during another brief stint in the 1950s.
▼ If you’re keeping score at home, this is the fourth non-terrorism Isis picture in this article.
Currently, Toyota’s Isis is only available in the Japanese domestic market, which as we said isn’t as familiar with the ISIS name as consumers in different countries. Hopefully, we’ll be living in a world at peace by the time the vehicle is due for a redesign, but if not, the carmaker may want to consider the advice proposed by one Internet user, which is to change the minivan’s name back to that of its predecessor, the Toyota Gaia.
Sources: J Cast News via Sonic Sokuho
Top image: Toyota
Insert images: Toyota, Wikipedia/Jeff Dahl, Wikipedia/Redsimon




New video claims one Japanese ISIS hostage killed, authenticity of video under investigation
Group of ISIS-inspired kids abuses, attempts to kill a goat as “practice for killing a person”
Toyota to Unveil Driverless Car at Consumer Electronics Show
Toyota builds an actual Initial D concept car, plus awesome manga artwork for it 【Photos】
ISIS strikes at the heart of Japan…by hacking F-League futsal club’s webpage
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Japan releases new ramen sandwiches… that don’t taste like ramen
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Honda readying a Fuel Cell Vehicle for buyers next year, just in time to challenge Toyota
Cool History Garage in Toyota’s massive car theme park warps you back to Japan’s 1960s【Video】
Breathe easy – Toyota redesigning Prius plug-in hybrid to double car’s all-electric range
Toyota’s official anime itasha car finds a home
Toyota’s dance craze contest invites you to Wakudoki your way to Tokyo【Video】
Hugh Jackman stars, sings J-pop cover, and speaks Japanese in ads for Toyota【Videos】
Terrorists release third video of Japanese hostage, say it will be his last
Toyota’s wooden concept car serves as a time capsule for generations to come
The future is (kind of) here – Something not quite right with Toyota’s patent for a flying car
Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】
Toyota’s hydrogen fuel cell powered car ready for sale this December
Goodbye, Megaweb! Downtown Tokyo’s coolest car museum is closing for good【Photos】
Official Initial D/Toyota videos bring together and anime and real-life drift kings【Videos】
Toyota proposes a future where cars become pizza shops, hotels, and occasionally cars too