Kit Kats in Japan are well-known for their creative designs and flavours, including limited releases for annual events and holidays such as Christmas, Halloween and even the cherry blossom viewing season.
Until now, there was one special holiday that always went unnoticed: Easter. This year, Nestle Japan are releasing their first ever Easter range, with a clever play on words that ties the religious festival to the month of April, the start of the Japanese school and business year.
According to Nestle, Easter is an ii sutaato, which means “good start” in Japanese. And with these gorgeous apple pie and carrot flavoured chocolates on the market, it looks like it’s going to be a very good start indeed.
On sale from March 16 for 540 yen (US$4.45), the mini Kit Kats come in a pack of 12 and feature cute bunny packaging.
For the first time in the company’s 42-year history in Japan, bunnies will appear on the chocolates. There will be 13 different designs in total, although it’s not guaranteed that all of them will be in one pack, which means we may have to indulge in a spot of bunny hunting to collect them all…
To top it all off, one in every 30 chocolates will feature this special Lucky Easter design. Unfortunately the only prize for finding this is the actual chocolate itself. When it’s this cute though, we’re not complaining!
We can’t wait to get our hands on these limited edition Kit Kats when they’re released today in Japan. Here’s hoping they give us an ii start to spring!
Source/Images: Nestle Japan
New Japanese KitKats feature sakura sake and a traditional cherry blossom dessert
New Japanese KitKat is…a Heartful Bear!
Nestlé Japan to release gold Kit Kats this December
KitKat Japan’s holiday chocolate is here and we (and everyone else) can’t get enough of it!
Japanese Kit Kats: Winning flavour from worldwide competition finally unveiled
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Survey finds that one in five high schoolers don’t know who music legend Masaharu Fukuyama is
Family Mart’s Shibuya Cat Street shop hosts first-ever rescue cat photo exhibition for Cat Day
A look back on 40 years of Japanese schools banning stuff
We fulfill a childhood dream with giant wafers at the Hiratsuka Seika factory shop
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
This famous Princess Mononoke scene took almost two years to draw by hand!?【Video】
Tokyo Skytree turns pink for the cherry blossom season
Mr. Sato taste tests not only the original takoyaki, but its predecessor, radioyaki, in Osaka
Nine places where cat lovers in Japan can step up their devotion to worship
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New Japanese Kit Kat debuts world’s first natural ruby chocolate
Japanese KitKats swap plastic bags for paper packaging with new origami feature
Japanese KitKats get fresh with new peach rum mint flavour this summer
Presenting the Kit Kat Chocolatory Moleson — the first ever Kit Kat with toppings!
Nestlé Japan is giving away Kit Kats that aren’t a special flavor, but solid gold!
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
New Japanese KitKats capture the flavour of a busy port city
New Japanese KitKat flavours include sakura and pineapple candy
Japanese Kit Kats now come in a new bakeable ice cream flavour
New winter-only Japanese KitKat flavour combines chocolate with a decadent sweet
New Japanese Kit Kat features flavour of traditional shingen mochi dessert
New Japanese Kit Kat features premium Tokyo Banana flavour…with crushed crepes
Japanese KitKats now come in edamame milkshake flavour
All the best Japanese Kit Kat flavours together in one exclusive anniversary box for limited time
Okinawan citrus is the latest addition to Kit Kat’s awesome only-in-Japan lineup