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It’s hard to believe it’s been 30 years since Nintendo first unveiled Super Mario Bros. on the original Japanese NES, or Famicon as it’s known in Japan. With over 200 games and counting, Super Mario has become the best selling video game franchise of all time. We’ve seen the video game icon get sucked into the Mushroom Kingdom to save Princess Peach on countless occasions, and become a legendary go-kart racer and sports athlete, as recapped here.

Mario’s been used to sell everything from Mercedes to Converse, and this time, to commemorate the 30th anniversary of the industry-changing Super Mario Bros. video game, Tower Records is teaming up with Mario for a special limited edition cafe and summer sale at participating stores.

Tower Records shoppers who spend 3,000, 5,000, or 10,000 yen (US$24, $40, or $80) at participating stores will receive Mario scratch off tickets that could possibly reveal special discounts and a chance to enter for a Tower Records gift card or limited edition cushion. Shoppers can also earn bonus points and cash in existing points for a cute tote bag, featured below.


But that’s not all! The highlight of Tower Record’s collaboration campaign is a limited edition Super Mario Bros. x Tower Records Cafe event going on between June 22 and and July 5 (exact dates vary by location). During this short period each of Tower Records Cafe’s locations in Tokyo’s Shibuya, Omotesando, and Ebisu districts will have their own special menu of character-themed dishes. Shibuya Tower Records Cafe

▼ Left to right: Blooper’s Squid Ink Pasta, Banana Block Tira Misu, Mario Latte, and Underwater Stage Drink

towercafemario2 Omotesando Tower Record Cafe

▼ Left to right: Super Star Rice Omelet, Ground Stage Waffle, Mario Latte, Piranha Plant Soda

towercafemario3 Ebisu Tower Dining

▼ Left to right: Bowser’s Taco Rice, Peach Panna Cotta, Bowser’s Castle Drink

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Cafe items can be ordered individually or as a full set, and with any purchase of a main dish you’ll receive one of eight limited edition 2.5-dimensional figures and/or one of six limited edition coasters.


Are you ready to chow down yet? I know I am! Mario enthusiasts should also be sure to check out some of the other awesome collaboration merchandise Tower Records is rolling out here, too.

Source: Tower Records
Top image: Tower Records
Insert images: Tower Records (1, 2)