As in most countries, magazines aimed at young adults in Japan spend a lot of time talking about the opposite sex. Just as publications aimed at men often wax poetic about their image of the ideal woman, so too do women’s magazines write up collections of traits of desirable guys.
But one recent list has Japanese Internet users scratching their heads over its oddly specific list that includes such minutiae as foot size and social media preference.
The magazine’s methodology is a bit cryptic. Its staff approached some 500 fashionable men on the streets of Tokyo and Osaka, then asked them a series of questions about themselves while also collecting bits of hard data such as height and weight. From the responses, the magazine compiled what it says is the “average” version of a desirable guy.
https://twitter.com/hana_14187/status/628214748882931712As shared in the above tweet by Twitter user Hana-chan, the listed items start with:
1. Hairstyle: Loose, soft, and mashed
2. Height: 173 centimeters (68 inches)
3. Weight: 62 kilograms (136 pounds)
Okay, so far these all seem like pretty common things that people look at when judging a person’s attractiveness.
4. Skin quality: A mixture of oily and dry skin
5. College department: Arts and humanities
6. Item he always has on him: Smartphone charger
Hmm…not sure how you’re supposed to mix two types of skin conditions, but yeah, all else equal, guys who major in more artistic subjects tend to be more popular with the ladies than those who major in dryer disciplines.
7. How does he organize his schedule?: With a paper day planner
8. Social media preference: Uses Instagram more often than Twitter
9. Best dish when cooking: Fried rice (makes the most delicious in the world)
Seems a little odd that the guy who can’t leave the house without his smartphone charger keeps track of his appointments with a pen and paper, but hey, maybe there’s an old-school appeal there. What’s more confusing is how the multiple baseline fashionable guys on the planet are all supposed to be making the world’s most delicious fried rice.
10. No girlfriend
11. At drinking parties, he goes home on the last train.
12. Recent worry: Finding a job
13. Relatively strong desire: To date actress Satomi Ishihara
14. Regular date plan: Watching a movie
15. Shoe size: 26.5 centimeters (U.S. 8.5)
But while the magazine claims these were the average responses from the hundreds of sharp-looking men it talked to, the Japanese Internet isn’t so impressed. Starting with Hana-chan, who tweeted “The more I look at this, the more I realize I couldn’t deal with this type of guy,” online comments included:
“He looks like a relaxed otaku.”
“Dude, it’s L [from Death Note]!.”
“All I’m seeing is a bird’s nest on top of his head.”
“He seems like a broke college student.”
“Uses Instagram more often than Twitter ← Retweet this”
“Well of course you’re going to be popular if you can make the world’s best fried rice.”
“Wait, he’s got no girlfriend, but he has a regular date plan?”
We’re a little confused ourselves, but hey, when you try to be 500 guys all at once, things are bound to get a little strange.
Source: Jin, Twitter/@hana_14187

Japanese women’s magazine’s list of traits for an ideal man is both understandable and baffling
Japanese women weigh in on whether or not guys should wear shorts
Survey asks Japanese women if they’d rather date a guy who’s experienced with women or not
Japanese man asks for the password to women’s hearts, learns something he didn’t want to know
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece x McDonald’s Japan collaboration burgers: Does the treasure taste as good as it looks?
Sakuramochi festival sweetens things up at Tokyo’s Seibu Ikebukuro this season
Drift ice in Japan is a disappearing winter miracle you need to see now
Tokyo Station staff share their top 10 favorite ekiben
The 5 best Iwate foods and drinks to buy at the prefecture’s antenna shop in Tokyo
We visit a Japanese cafe famous for John Lennon and epic pancakes
The best Japanese cosplayers from Day 1 of Summer Comiket 2019【Photos】
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says