
Organizations don’t want bare-all periodicals to have to hide under obscuring plastic covers.
Here at RocketNews24, we talk a lot about all the things you can buy at Japanese convenience stores, which stock everything from delicious cherry blossom pancakes to high-quality pantyhose. But what we don’t often talk about is that convenience stores here also maintain a fairly extensive selection of print pornography.
But while Japanese convenience stores carry a wide range of adult magazines, their floor space isn’t always so expansive. So while even though stores place their skin mags at the far end of the magazine rack, it’s still not uncommon for this…
…to be just a couple of steps away from periodicals oriented towards children or female readers.
Osami Takeyama, the mayor of Sakai City (part of Osaka Prefecture), believes this just isn’t right. On March 16 Takeyama and a representative from major convenience store chain Family Mart entered into an agreement under which Family Mart pledged to start slipping plastic covers with obscuring sections over the pornographic magazines on its racks.
The opaque green strips are to be 12 centimeters (4.7 inches) in width, and bear the message:
Sakai City has enacted the Sakai Safety Program in order to build a safe community free of violence towards women and children. – Office of the Mayor
In accordance with the Osaka Healthy Youth Development Ordinance, the sale to, or perusal of, magazines on this shelf by individuals under 18 years of age is prohibited.
A similar proclamation will be placed at the front of the section of the rack containing adult publications.
The initiative quickly drew protests, however, from both the Japan Magazine Publishers Association and Japan Book Publishers Association. Both organizations called the conditions excessive while also pointing out that though the Healthy Youth Development Ordinance referenced on the covering prohibits stores from letting customers under 18 buy or browse through pornographic magazines, it doesn’t say that the covers must be hidden from their view. The associations also expressed their concerns that the agreement is an infringement upon rights of expression as well as the freedom of adults to make their own choices about what media they consume.
However, Takeyama defended his position, saying that the agreement came about through the mutual consent of the Sakai government and Family Mart, and is not an exercise of official authority. Moreover, as the agreement only encompassed, as of the end of March, 10 Family Mart branches in Sakai, Takeyama argued that it did not infringe upon consumers’ freedom of choice.
This didn’t do anything to quiet the Magazine Publishers and Book Publishers associations, though. The groups assert that since the covers are being supplied by the city government, they do indeed represent the use of official authority. Their case is also somewhat bolstered by the fact that the agreement between Takeyama and Family Mart includes the statement that:
“If consented is received, gradually expand the program with plans to eventually enact it at all [Family Mart] branches within Sakai City.”
There’s also a bit of indirect pressure in that along with placing extra covers over their adult magazines, the Family Mart locations complying with the agreement display this 15-centimeter (5.9-inch) square sticker near their entrance.
The text translates as:
We won’t show harmful publications to children.
This is a store that is kind to women and children.
~Working towards a city free of violence against women and children~
Sakai Safety Program
The subtle implication is that stores not displaying the sticker (which are also the ones which haven’t entered into the agreement to use the city’s magzine sheaths) are just fine with violence against women and kids.
Thus, the Magazine Publishers and Book Publishers associations have resubmitted their request for the mayor to dissolve the agreement. Takeyama has yet to respond, meaning that for the time being, horny shoppers at certain Family Mart branches are going to have to find the courage to buy their porno largely sight-unseen.
Source: IT Media, Sakai City, Japan Book Publishers Association
Top image: Japan Book Publishers Association
Insert images: Webry, Japan Book Publishers Association (edited by RocketNews24)





7-Eleven refuses to cooperate with municipal request to cover up its porno magazines in Japan
No more porn–Japanese convenience store chain to phase out adult magazine sales by end of year
Thousands of convenience stores in Japan to end sale of print magazines this spring
Japanese convenience store Family Mart adding crane games to thousands of branches
What’s it like to shop at Family Mart’s first “unmanned convenience store” in Japan?
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
End of the line for Japan’s top adult video magazine as final issue ships to convenience stores
7-Eleven Japan wants to stop selling adult magazines, cites concern for foreigners, female customers
How far will 10,000 yen get you (fashionwise) at the convenience store Family Mart?
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Video showing convenience store workers being forced to kowtow to thugs leads to one arrest
Japanese convenience store Family Mart announces abolishment of eat-in spaces
We visited the southernmost and westernmost convenience stores in all of Japan…or so we thought
Remote-control VR robots to start working in Japanese convenience stores this summer
This Japanese convenience store in Tokyo has a Subway inside it
Japanese convenience store shows us how to dress for the rainy season
Famima Laundry: Japanese convenience store adds laundromat to store in Tokyo
Family Mart service brings local Hokkaido goods to your local convenience store this month
Vegan hamburger steak rice bowls added to over 1,900 convenience stores in Tokyo
Crazy-athletic Japanese convenience store clerk may be employee of year, or Super Mario【Video】
Animal Crossing plushie pouch towels and cozy socks show up at Family Mart convenience stores
Japanese convenience store FamilyMart inadvertently gives away pearl in pack of seafood snacks