
After you get done wiping your eyes, be sure to give your mother a call!
Recently, it seems like companies have started releasing nothing but incredibly emotional, tear-jerker commercials that hit us right in the feels. To be fair, the videos do have quite the impact, so it makes sense, but still…we can only cry so much in one day!
Now, apparently not wanting to feel left out, Proctor and Gamble Japan have released a new commercial for their aromatic fabric softener Lenor Happiness that will make you tear up and miss your mother something fierce — especially if you’re living overseas!
▼ Doubly so if you’re a ballerina!
The video features a Japanese teen studying ballet abroad — and having some trouble adjusting to her new situation. The girl’s mother, seeing how much her daughter is struggling, decides to send the ballerina something to lift her spirits. But rather than sending chocolate, which is the pick-me-up present we prefer to receive (in case anyone was wondering), the mother sends a hooded sweatshirt after washing it with Lenor Happiness.
Apparently, the mother is hoping to encourage her daughter through smell — and it’s not a bad idea! It’s often said that smell is particularly effective in terms of recollection, so we imagine one whiff of a familiar aroma would bring the daughter a flood of reassuring memories.
▼ It seems to work pretty well!
In the commercial, the daughter gains strength with each inhale from the sweatshirt, and we eventually see her fitting in and succeeding in her dancing. Interestingly, it turns out the ballerina is a real teenage ballerina named Yuzuru Miyashita! According to the press release accompanying the video, Miyashita and the crew filmed her scenes on location in Hungary — making it her first trip abroad. Though it looks like the director also surprised the youngster with a proud letter from her mother to elicit real tears, which honestly seems a bit sadistic…
Now, we’re not sure the commercial makes us want to use Lenor Happiness, but it definitely makes us miss our moms. So, if nothing else, it’s a pretty good advertisements for Mother’s Day!
Sources: PR Wire, YouTube/Lenor 公式YouTubeチャンネル
Featured image: YouTube/Lenor 公式YouTubeチャンネル


New ad from Thailand about a mother’s love will inspire you and bring you to tears【Video】
Japanese mom’s beautiful Legend of Zelda character bento brings tears (of the Kingdom) to our eyes
Ghibli now lets you give your mom a Totoro-style Mother’s Day present with the Corn Gift Set【Pics】
Thai commercial tugs at our heartstrings, reminds us to call our parents more often【Video】
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Eating cheap sushi in a narrow building in Tokyo is an adventure for bold diners
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says