Recently deceased writer/anime series creator wanted his funeral service to be a little different.
Fans of Japanese light novel author Tomohiro Matsu were saddened to hear of the Fukuoka native’s passing away on May 2. Not only had Matsu had been enjoying repeated cross-media successes, with both his Listen to Me, Girls. I Am Your Father! and Mayoi Neko Overrun book series both being adapted into anime and manga, at just 43 years old his death was sudden and startling.
As is commonly done with entertainers and celebrities in Japan, the statement of sympathy released by Matsu’s publisher simply referred to the cause of death as “illness,” without going into further details as to the exact nature of the disease. However, his memorial service was a much more open affair.
Japanese funeral customs consist of a series of rituals and ceremonies, most held on different days. Before the deceased is cremated, a ceremony called the kokubetsushiki is held, in which the coffin is displayed and friends and family have one last chance to say farewell.
Since cremation is the norm in Japan, Japanese coffins tend to be less opulent than their Western counterparts. However, these photos, shared by illustrator Hiroshi Aizawa, one of those in attendance at the kokubetsushiki, show that Matsu’s casket was much more than just a simple wooden box.
https://twitter.com/aizawahiroshi/status/729608853927514112
https://twitter.com/aizawahiroshi/status/729608853927514112Adorning the casket were illustrations of the characters that appear in Matsu’s stories, along with messages of thanks from those who had known him in life.
Among the offerings placed atop the casket was a staff cap from Comiket, Japan’s largest dojinshi event, which Matsu served as an organizer for since his high school days.
https://twitter.com/aizawahiroshi/status/729610054240899072In case you’re wondering, yes, it’s ordinarily considered poor form to snap photos of the coffin at a kokubetsushiki and then tweet them to your followers. However, the attendees were told by Matsu’s surviving relatives that photography was not only be allowed, but encouraged, as was sharing the pictures on social media.
“They told us ‘He wanted his send-off to be like a fun festival,’” reports Aizawa. “This is the birth of a new genre: the ita-coffin,” he continued, pointing out that even as he leaves this world, his dearly departed friend had one last creation in him: the ita-coffin.
Source: Hamster Sokuho, Twitter/@aizawahiroshi (1, 2)

Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
Is this Tokyo government office still one of the best places in the city for a curry rice lunch?
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Sega of America taken to court in five million dollar lawsuit, accused of deceiving users
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
Is this Tokyo government office still one of the best places in the city for a curry rice lunch?
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Sega of America taken to court in five million dollar lawsuit, accused of deceiving users
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Is this frozen tonkatsu sandwich vending machine really worth 700 yen?【Taste test】
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Here’s the Studio Ghibli cookbook recipe to make Lin’s Spirited Away sweets she gave to Chihiro
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Is this frozen tonkatsu sandwich vending machine really worth 700 yen?【Taste test】
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Here’s the Studio Ghibli cookbook recipe to make Lin’s Spirited Away sweets she gave to Chihiro
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Limited edition Gundam models made of 100% Gundarium on sale
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026