Recently deceased writer/anime series creator wanted his funeral service to be a little different.
Fans of Japanese light novel author Tomohiro Matsu were saddened to hear of the Fukuoka native’s passing away on May 2. Not only had Matsu had been enjoying repeated cross-media successes, with both his Listen to Me, Girls. I Am Your Father! and Mayoi Neko Overrun book series both being adapted into anime and manga, at just 43 years old his death was sudden and startling.
As is commonly done with entertainers and celebrities in Japan, the statement of sympathy released by Matsu’s publisher simply referred to the cause of death as “illness,” without going into further details as to the exact nature of the disease. However, his memorial service was a much more open affair.
Japanese funeral customs consist of a series of rituals and ceremonies, most held on different days. Before the deceased is cremated, a ceremony called the kokubetsushiki is held, in which the coffin is displayed and friends and family have one last chance to say farewell.
Since cremation is the norm in Japan, Japanese coffins tend to be less opulent than their Western counterparts. However, these photos, shared by illustrator Hiroshi Aizawa, one of those in attendance at the kokubetsushiki, show that Matsu’s casket was much more than just a simple wooden box.
https://twitter.com/aizawahiroshi/status/729608853927514112
https://twitter.com/aizawahiroshi/status/729608853927514112Adorning the casket were illustrations of the characters that appear in Matsu’s stories, along with messages of thanks from those who had known him in life.
Among the offerings placed atop the casket was a staff cap from Comiket, Japan’s largest dojinshi event, which Matsu served as an organizer for since his high school days.
https://twitter.com/aizawahiroshi/status/729610054240899072In case you’re wondering, yes, it’s ordinarily considered poor form to snap photos of the coffin at a kokubetsushiki and then tweet them to your followers. However, the attendees were told by Matsu’s surviving relatives that photography was not only be allowed, but encouraged, as was sharing the pictures on social media.
“They told us ‘He wanted his send-off to be like a fun festival,’” reports Aizawa. “This is the birth of a new genre: the ita-coffin,” he continued, pointing out that even as he leaves this world, his dearly departed friend had one last creation in him: the ita-coffin.
Source: Hamster Sokuho, Twitter/@aizawahiroshi (1, 2)

Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
No, that’s not French bread, it’s Japan’s crazy-big gobo!
The top 5 ice creams you should try at Family Mart convenience stores in Japan this summer
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Japan now has a special desk for people who work at home with a pet cat[Photos]
Can you tell the difference between real beer and Japan’s happoshu quasi-beer?【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
No, that’s not French bread, it’s Japan’s crazy-big gobo!
The top 5 ice creams you should try at Family Mart convenience stores in Japan this summer
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Japan now has a special desk for people who work at home with a pet cat[Photos]
Can you tell the difference between real beer and Japan’s happoshu quasi-beer?【Taste test】
The Almost All Lettuce Burger from Dom Dom Burger really lives up to its name
Vegeta to be the lead in a new Dragon Ball movie?!
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Shirasu ice cream at top Japanese tourist spot terrifies some, delights others
Miniature purikura photo booth from Japan lets you feel like a Japanese schoolgirl from the ’90s
Demon Slayer teams up with beef bowl chain to excite fans, test their dexterity with Tanjiro bowl
The dream of all-you-can-eat Japanese convenience store fried chicken is now a reality
Studio Ghibli unveils My Neighbour Totoro miniature house model