
Be careful when breaking out this one; sometimes the person you’re pitying doesn’t want your pity.
Many people interested in Japanese culture, whether they have much background in the language or not, will instantly recognize the Japanese word kawaii, which means “cute”. What you may not know is that this word originally evolved from an older word, kaohayushi, used to express an unbearable feeling of pity.
This expression, however, shifted in meaning and became one used to describe a feeling towards young children, who were considered helpless, yet adorable. Later, in the Edo Period, when female roles became more restricted, girls were also included in this description. In the later half of the 20th century, the word began to include animals and anyone else considered helpless. Following this, in the 70s and 80s, this “helpless”, or naïve and innocent, period became admired in girls, and Japan’s kawaii (cute) boom was born.
At some point, however, kaohayushi transformed into kawaii, and then kawaisou became the standard phrase spoken to express pity. It is important to note, though, that this pity has always been something felt by someone of a higher standing toward someone/something of a lower standing and is still, even if not consciously implied, a part of the word’s etymology today.
This is why, spurred by one Twitter user’s comments and a snapshot of a certain newspaper article written by a Japanese mom, netizens have been hotly debating the use of the word kawaisou.
The column in question was written by a mother who was hurt from some of the “kawaisou” remarks other women had made in passing about her son as he was walking home from school by himself and then again as he helped her carry a large pack of diapers. Although the son had volunteered for both tasks on his own, these women had hastily commented about how pitiable (kawaisou) his situation was, automatically assuming the mother had forced her son to do these things.
By misreading the situation, this common sympathetic remark quickly turned into one of judgment, implying a negative opinion of her parenting skills. She also worried that it could discourage her son from asserting his own independence out of fear of his helpful behavior being labeled “abnormal”.
▼ “I can really relate to this. Please give this a read.”
これは本当によく分かる。
— うたさん (@joker_budou) August 24, 2016
みんなに読んで欲しい。 pic.twitter.com/Pg9DCV8ezL
Many netizens rushed to the mother’s support, with comments like:
“This! When I was in the second grade and on a shopping trip with my mom, someone took a look at my brother in his stroller and said this. It felt like they were bad-mouthing my mom, and it made me feel sad.”
“Sometimes I wonder if, whatever someone is saying ‘kawaisou’ to, really warrants any pity or not…”
“This is true. When you say ‘kawaisou’, it’s from a position above that person.”
“I’ll try my best to not use this phrase from now on.”
Even a few English speakers, possibly learning Japanese, took the time to respond in agreement. Others, however, don’t see an issue with the phrase, saying that the real problem is more or less the way people say kawaisou, or citing the lack of an alternative phrase to use when trying to sound sympathetic.
For Japanese language beginners, it’s often enough of a problem to remember that kawaii (cute) is an exception to the ~sou (“It looks~”) adjective form. Many non-native speakers make the faux pas of saying “Kawaisou” (“How pitable!”) at least once, instead of “It looks cute!” as intended. Now they may need to also consider whether or not it’s socially acceptable to use the phrase at all, even in situations, that until, now were considered appropriate.
Source: Twitter/@joker_budou via Naver Matome, Tokyo Girls’ Update
Featured image by RocketNews24
10 Japanese expressions that sound delightfully strange and funny when translated
Language fail: 22 funny and embarrassing tales of Japanese language missteps
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Saltiest ramen in Japan? Ikebukuro White goes viral for crazy salt levels
7-Eleven Japan upsizes popular products like egg sando and pork ramen but how big are they really?
7-Eleven Japan now has ramen machines…but only at 41 stores
Live-action Princess Mononoke stage cast appears in costume for first time[Video]
Nintendo reveals live-action Legend of Zelda movie is coming sooner than we’d thought
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
“They’ve got be kidding me.” – Mayor in Japan fed up with off-season Mt. Fuji hikers needing rescue
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Now you can carry the unnerving terror and beauty of Noh masks with you with new pouches from Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Japanese criminals are now using crabs to hunt for burglary targets
Japan releases new ramen sandwiches… that don’t taste like ramen
This train station bento boxed lunch shop has been in business for nearly 100 years
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa