
Title and costume choices for the new anime point all the way back to the series’ beginning.
In 1997, the Pokémon anime made its TV debut in Japan, becoming an instant hit. While there wasn’t time to get a theatrical feature ready that year, in July of 1998 the first Pokémon animated film was shown in theaters, starting a tradition of giving fans a new Pokémon movie each and every summer.
Because of this clockwork-quality consistency, no one was too startled when producers announced that a new Pokémon movie is slated to hit Japanese cinemas next July 15. However, 2017 also marks the 20th anniversary of the Pokémon anime, and it looks like the upcoming film is going to have a totally unexpected setting.
The 20th Pokémon movie will bear the subtitle I Choose You. That phrase might ring a bell, as it was also the title of the very first Pokémon TV episode (in both its Japanese and English-language versions). The callback is entirely intentional, because the trailer for the I Choose You movie shows someone, ostensibly series protagonist Satoshi/Ash, donning the cap the Pokémon Trainer wore in the first arc of the Pokémon anime.
Satoshi hasn’t sported that hat since 2002, and it’s not the only blast from the past that shows up in the movie’s marketing. The official website for the I Choose You film shows Ash dressed in his original anime clothing, kneeling next to Pikachu in a field as Legendary Pokémon/Pokémon Center Kyoto mascot Ho-Oh flies across the sky, evoking a similar sight which Ash witnessed at the end of the first Pokémon TV episode nearly two decades ago.
All of this seems to suggest that the I Choose You movie is going to be a retelling of the beginning of Ash’s journey to become a Pokémon Master.
Granted, no firm plot details have been revealed for the film. The trailer’s onscreen text reads “Are you ready for an adventure that’s just for you?”, while the narration announces “The world, and the friends, you’ve yet to see. A new journey begins.” The vague phrasing doesn’t clarify if the journey is “new” because it’s different than the ones Ash has gone on before, or because we’re revisiting a time when he’d never left home.
Still, it sure seems like while the Pokémon TV series wants to push forward, the newest movie is content to take a long look back.
Source: Inside Games via Otakomu
Top image: YouTube/ポケモン公式YouTubeチャンネル
Insert images: YouTube/ポケモン公式YouTubeチャンネル, Pokémon: I Choose You official website
Follow Casey on Twitter, where he’s hoping Pokémon is content to do just a reboot, and not a gritty one.



Here’s the first trailer for the Pokémon reboot/remake anime movie【Video】
Pokémon movie reboots look to continue with announcement of Mewtwo Strikes Back Evolution
Ash is going to look very different (again) in the new Pokémon anime movie【Video】
The Pokémon reboot anime movie has kicked Brock and Misty to the curb【Video】
New Pokémon movies first extended preview continues split with the TV anime【Video】
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Uniqlo and Metal Gear team-up for T-shirt line【Photos】
TeamLab Planets: Walk up a waterfall and catch koi fish at new digital art museum in Tokyo
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The new Pokémon anime movie is entirely CG, and it might take some time to get used to it【Video】
Ash is going to look very different in the new Pokémon anime arc【Video】
Not just Ash – New Pokémon anime reveals it will have two protagonists【Video】
Pokémon the Movie: I Choose You Latest Video Features New Take on Classic English Theme Song
Trailer released for this summer’s Pokémon XY&Z movie 【Video】
Fans decide Ash would look better as a girl in the new Pokémon movie, fan art ensues
We’re going to see Pikachu as a baby in the new Pokémon anime!【Video】
Ash and Pikachu are stepping down as the main characters of the Pokémon anime【Video】
Pikachu speaks English in newest Pokémon anime movie, freaks out audiences【Video】
Pokémon’s Ash FINALLY wins a Pokémon tournament championship!
Your Name animator creates even more phenomenal art for upcoming Pokémon movie
What would Pokémon look like as a 1950s’ Looney Tunes cartoon? Like this【Video】
New Pokémon anime series promises to include all eight regions, has throwback title
Ash Ketchum wins Pokémon World Championship!