Constant companion Pikachu also gets a girlish makeover.
Earlier this week, a teaser for the upcoming, still untitled summer 2018 Pokémon anime movie was released. Since the Pokémon movies exist largely outside the continuity of the franchise’s ongoing TV series, the theatrical installments are an opportunity for creators to shake things up visually, and for the 2018 movie Shizue Kaneko will be handling Pokémon character designs for the first time.
Kaneko has spun the art style 180 degrees from the squashed cartoonishness of the current Pokémon Sun and Moon TV arc and instead given main character Ash a slick, archetypal anime protagonist look.
【動画】ポケモン映画2018のサトシの顔が「同人誌みたい」「少女漫画のよう」と話題。監督は湯山邦彦から矢嶋哲生に https://t.co/YTVKbpxufL pic.twitter.com/3VPz0YPHmz
— ちまたの噂 (@timatanouwasa) December 11, 2017
But the new Ash is so smooth and polished that some fans feel the artwork exudes a certain feminine quality, which fan artists have been only too happy to amp up with modifications of their own. Japanese Twitter user @MAJIbeef got the ball rolling by removing Ash’s peach fuzz-evocative cheek squiggles, adding extra blush to his cheeks, and growing out his hair.
https://twitter.com/MAJIbeef/status/940201216335683584Other artists took it from there, giving the character longer eyelashes and, with s single stroke above the chin, the appearance of fuller lips.
ff外から失礼します。
— かぬこ🐶 (@kneko_udon) December 11, 2017
煌めきを足してみました。寒さにやられてます。 pic.twitter.com/PAxweTxZjw
Next, the lighter skin tone that’s considered desirable by many Japanese women.
こちらもff外から失礼します。
— バース (@gurisaialoveeee) December 11, 2017
白い女の子が好きなので少し白くしてきました。
即席で塗って来ただけなのでクオリティは勘弁を🙇 pic.twitter.com/ZToaYzAkNP
At this point, someone decided that Pikachu’s raging masculinity wasn’t meshing with Ash’s increasingly feminine looks, and so the Electric-type Pocket Monster got some luxuriously long locks of his own.
さらに外から失礼します✋
— しゆんや (@morishun_ai) December 11, 2017
やはりサトシとピカチュウは一心同体でなくてはならないと思い付け足しました pic.twitter.com/BDqmqal86i
Then some extra makeup for Ash…
さらに外から失礼します
— ちひろ (@chiy__07) December 12, 2017
ほっぺなどがピンクの子が可愛いと思ったので簡単にですが染めさせて頂きました
ピカチュウは私には無理でした😥 pic.twitter.com/jVpTSQPRrm
…followed by a color change for Pikachu…
https://twitter.com/First02Victim/status/940402635982585856…some lipstick for the franchise mascot too…
https://twitter.com/wasutagi_road/status/940443604530499585…and, finally, upsized pupils.
▼ Still less jarring than the live-action Alita: Battle Angel
https://twitter.com/misaman114/status/940461974999019520▼ Alternatively, another Twitter user kept Ash’s tan and gave the character earrings.
https://twitter.com/Tenyu0301/status/940565348713033728While the pink Pikachu is pretty strange, Ash’s female forms really only look unusual because of the 20 years of pre-existing Pokémon anime in which he’s a boy. So if the franchise’s handlers ever decide to take a page from One Piece’s playbook and release a gender-swapped figure of their protagonist, odds are they’ll find a lot of buyers.
Source: Jin
Insert image: YouTube/ポケモン公式YouTubeチャンネル

Ash is going to look very different (again) in the new Pokémon anime movie【Video】
Pokémon plushie of “Ash’s butt” enthralls the Japanese Internet
Pokémon’s Ash FINALLY wins a Pokémon tournament championship!
Kanji ice cream becomes a sell-out hit in Japan
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Suspected yakuza member arrested for having frequent flyer mile account
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
The Pokémon anime studio’s next project is a Scooby-Doo anime, Yokoso Scooby-Doo
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Terrifying Pokémon fan art fails to win card design contest, succeeds at scaring everyone【Photos】
To celebrate Pokémon anime’s 20th anniversary, superfan redoes his fan art from 20 years ago
Not just Ash – New Pokémon anime reveals it will have two protagonists【Video】
The entire Pokémon Red and Blue Kanto region map, built as a 3-D diorama, looks amazing【Photos】
Ash Ketchum wins Pokémon World Championship!
Pikachu speaks English in newest Pokémon anime movie, freaks out audiences【Video】
After 19 years, Ash Ketchum keeps streak alive with an as-expected performance in Pokémon League
New Pokémon movies first extended preview continues split with the TV anime【Video】
Alex Hirsch, creator of Gravity Falls, turns U.S. presidential candidates into Pokémon【Pics】
New Pikachu character coming to Pokémon anime series after Ash’s retirement
Detective Pikachu plush arrives in mysterious packaging【Photos, video】