Constant companion Pikachu also gets a girlish makeover.
Earlier this week, a teaser for the upcoming, still untitled summer 2018 Pokémon anime movie was released. Since the Pokémon movies exist largely outside the continuity of the franchise’s ongoing TV series, the theatrical installments are an opportunity for creators to shake things up visually, and for the 2018 movie Shizue Kaneko will be handling Pokémon character designs for the first time.
Kaneko has spun the art style 180 degrees from the squashed cartoonishness of the current Pokémon Sun and Moon TV arc and instead given main character Ash a slick, archetypal anime protagonist look.
【動画】ポケモン映画2018のサトシの顔が「同人誌みたい」「少女漫画のよう」と話題。監督は湯山邦彦から矢嶋哲生に https://t.co/YTVKbpxufL pic.twitter.com/3VPz0YPHmz
— ちまたの噂 (@timatanouwasa) December 11, 2017
But the new Ash is so smooth and polished that some fans feel the artwork exudes a certain feminine quality, which fan artists have been only too happy to amp up with modifications of their own. Japanese Twitter user @MAJIbeef got the ball rolling by removing Ash’s peach fuzz-evocative cheek squiggles, adding extra blush to his cheeks, and growing out his hair.
https://twitter.com/MAJIbeef/status/940201216335683584Other artists took it from there, giving the character longer eyelashes and, with s single stroke above the chin, the appearance of fuller lips.
ff外から失礼します。
— かぬこ🐶 (@kneko_udon) December 11, 2017
煌めきを足してみました。寒さにやられてます。 pic.twitter.com/PAxweTxZjw
Next, the lighter skin tone that’s considered desirable by many Japanese women.
こちらもff外から失礼します。
— バース (@gurisaialoveeee) December 11, 2017
白い女の子が好きなので少し白くしてきました。
即席で塗って来ただけなのでクオリティは勘弁を🙇 pic.twitter.com/ZToaYzAkNP
At this point, someone decided that Pikachu’s raging masculinity wasn’t meshing with Ash’s increasingly feminine looks, and so the Electric-type Pocket Monster got some luxuriously long locks of his own.
さらに外から失礼します✋
— しゆんや (@morishun_ai) December 11, 2017
やはりサトシとピカチュウは一心同体でなくてはならないと思い付け足しました pic.twitter.com/BDqmqal86i
Then some extra makeup for Ash…
さらに外から失礼します
— ちひろ (@chiy__07) December 12, 2017
ほっぺなどがピンクの子が可愛いと思ったので簡単にですが染めさせて頂きました
ピカチュウは私には無理でした😥 pic.twitter.com/jVpTSQPRrm
…followed by a color change for Pikachu…
https://twitter.com/First02Victim/status/940402635982585856…some lipstick for the franchise mascot too…
https://twitter.com/wasutagi_road/status/940443604530499585…and, finally, upsized pupils.
▼ Still less jarring than the live-action Alita: Battle Angel
https://twitter.com/misaman114/status/940461974999019520▼ Alternatively, another Twitter user kept Ash’s tan and gave the character earrings.
https://twitter.com/Tenyu0301/status/940565348713033728While the pink Pikachu is pretty strange, Ash’s female forms really only look unusual because of the 20 years of pre-existing Pokémon anime in which he’s a boy. So if the franchise’s handlers ever decide to take a page from One Piece’s playbook and release a gender-swapped figure of their protagonist, odds are they’ll find a lot of buyers.
Source: Jin
Insert image: YouTube/ポケモン公式YouTubeチャンネル

Ash is going to look very different (again) in the new Pokémon anime movie【Video】
Pokémon plushie of “Ash’s butt” enthralls the Japanese Internet
Pokémon’s Ash FINALLY wins a Pokémon tournament championship!
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Body of missing American college student found in Kyoto mountains
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Fukushima City on edge as resourceful and violent bear still not found
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Japanese convenience store shows us how to dress for the rainy season
Godiva melts minds by releasing a new corn chocolate drink in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Terrifying Pokémon fan art fails to win card design contest, succeeds at scaring everyone【Photos】
To celebrate Pokémon anime’s 20th anniversary, superfan redoes his fan art from 20 years ago
Not just Ash – New Pokémon anime reveals it will have two protagonists【Video】
The entire Pokémon Red and Blue Kanto region map, built as a 3-D diorama, looks amazing【Photos】
Ash Ketchum wins Pokémon World Championship!
Pikachu speaks English in newest Pokémon anime movie, freaks out audiences【Video】
After 19 years, Ash Ketchum keeps streak alive with an as-expected performance in Pokémon League
New Pokémon movies first extended preview continues split with the TV anime【Video】
Alex Hirsch, creator of Gravity Falls, turns U.S. presidential candidates into Pokémon【Pics】
New Pikachu character coming to Pokémon anime series after Ash’s retirement
Detective Pikachu plush arrives in mysterious packaging【Photos, video】