
Now’s your change to look just like John, Paul, George, and Ringo did when they first touched down in Tokyo in 1966.
In 1966, The Beatles where riding a wave of popularity more massive than is often seen in music. Their songs were reaching all corners of the globe and causing a frenzy of fandom among teens everywhere.
In that year in the early morning of 29 June, the Fab Four touched down at Haneda airport having been delayed by a typhoon. Reporters and fans braved the storm and sleeplessness to catch a glimpse of the band as they exited the aircraft only to find that they were all dressed in traditional Japanese festival robe-like coats called happi.
https://www.youtube.com/watch?v=wBLTu6cQZIo
Through our jaded 2016 eyes, it would appear to be a bit of stealth marketing on the part of JAL since each happi had the airline’s initials prominently printed on it. But actually these were amenities given to all first class passengers at the time called “Happy Coats” in an obvious pun.
Nothing lasts forever though, and at some point over the past 50 years the Happy Coat was removed from JAL’s line-up of freebies for premium fliers. So anyone looking to sport the same style The Beatles did that one day would be out of luck.
However, for a very limited time JAL is bringing back the Happy Coat from now to the end of the year. Anyone who rides first class from London to Haneda on flight JL044 between 15 and 31 December will receive the Happy Coat. In addition, those who fly business class departing on 24 or 25 December can also get the happi.
Considering the hefty price tag that would come with these seats during the holiday season, you would have to be a special kind of Beatles’ fan to book a ticket just for a replica shirt. Although we have to admit, it is probably easier than traveling back in time to actually become The Beatles, as is the plot of one Japanese manga, because of course it is.
Source: JAL via Japaaan
Top image: YouTube/Sam Rye
Insert images: JAL



Japan Airlines re-re-releasing happi famously once worn by the Beatles
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Second-hand video game fukubukuro lucky bags reveal nostalgic surprises
The best Japanese cosplayers from Day 4 of Winter Comiket 2019【Photos】
How should you respond when a Japanese person gives you a compliment?
This gachapon capsule machine dispenses real Akoya pearls, with certificates of authenticity
Take a look inside the Future Train, a unique new restaurant diner and cafe in Kyoto
Keeping up with the kids: Japanese high schoolers’ most popular slang of Spring 2022
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
The etiquette rules for visiting Shinto shrines in Japan
Ikea celebrates New Year in Japan with a fukubukuro lucky bag filled with surprises
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks Japan releases new zodiac chilled cup drink for 2026
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply