
Now’s your change to look just like John, Paul, George, and Ringo did when they first touched down in Tokyo in 1966.
In 1966, The Beatles where riding a wave of popularity more massive than is often seen in music. Their songs were reaching all corners of the globe and causing a frenzy of fandom among teens everywhere.
In that year in the early morning of 29 June, the Fab Four touched down at Haneda airport having been delayed by a typhoon. Reporters and fans braved the storm and sleeplessness to catch a glimpse of the band as they exited the aircraft only to find that they were all dressed in traditional Japanese festival robe-like coats called happi.
Through our jaded 2016 eyes, it would appear to be a bit of stealth marketing on the part of JAL since each happi had the airline’s initials prominently printed on it. But actually these were amenities given to all first class passengers at the time called “Happy Coats” in an obvious pun.
Nothing lasts forever though, and at some point over the past 50 years the Happy Coat was removed from JAL’s line-up of freebies for premium fliers. So anyone looking to sport the same style The Beatles did that one day would be out of luck.
However, for a very limited time JAL is bringing back the Happy Coat from now to the end of the year. Anyone who rides first class from London to Haneda on flight JL044 between 15 and 31 December will receive the Happy Coat. In addition, those who fly business class departing on 24 or 25 December can also get the happi.
Considering the hefty price tag that would come with these seats during the holiday season, you would have to be a special kind of Beatles’ fan to book a ticket just for a replica shirt. Although we have to admit, it is probably easier than traveling back in time to actually become The Beatles, as is the plot of one Japanese manga, because of course it is.
Source: JAL via Japaaan
Top image: YouTube/Sam Rye
Insert images: JAL



Japan Airlines re-re-releasing happi famously once worn by the Beatles
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
The results are in! One Piece World Top 100 characters chosen in global poll
Watch out! Pokémon Fusion gets a lot more real with some wicked fan art【Photos】
7-Eleven Japan’s sakura sweets season is underway right now!
Edo-period ukiyoe woodblock prints of animals and mythical beasts now available for free online
W.T.F. Japan: Top 5 confusing Japanese hand gestures【Weird Top Five】
Can you make a good chicken ramen broth with KFC fried chicken?
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says