Manufacturer combines hot new makeup trend with cool tie-in to the anime/video game franchise.
Last summer, Japanese fashion brand Its’Demo released a line of Pikachu-themed cosmetics. Japan isn’t the only country that loves both Pokémon and looking good, though, as those are both things Asian neighbor South Korea is also quite passionate about.
Originating in South Korea, cushion compact foundation combines a mirror, applicator sponge, and a skin-care/cosmetic solution all in one petite package. Over the past year, cushion compact foundation has started to gain fans in other countries as well, so Japanese Twitter user @KOTETSU13th was probably pretty happy to receive a set as a souvenir from a friend who’d visited Korea. The Twitter user was no doubt even more excited to see Pikachu gracing the compact, but the real surprise came when @KOTETSU13th opened the case up.
ピカチュウのクッションファンデをお土産でもらったんだけど、パフがモンスターボールなの可愛すぎじゃない?«٩(*´ω`*)۶» pic.twitter.com/kxcGQSHw5L
— こてつ↑↑↓↓←→←→BA (@KOTETSU13th) January 17, 2017
Instead of a plain, ordinary sponge, inside was an applicator in the style of a Poké Ball, with the black band in the middle even serving as a strap to make the sponge easier to remove and hold.
Based on the Pikachu illustration used, this particular set seems to be made by Korean cosmetics brand Tonymoly. Available online from Japanese web retailers such as Shoppies, the Poké Ball compact is priced at around 1,900 yen (US$16.40). That puts it at about the same price point as a Pikachu plushie, but if you feel like you’ve outgrown stuffed animals, this is a practical and mature way to indulge in your continuing love of Pokémon.
Source: Twitter/@KOTETSU13t
Follow Casey on Twitter, where he’s always happy to talk about Pikachu-based internationalism.

Japan’s Pokémon cosmetics are back in time for summer and cuter than ever!【Photos】
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Tokyo’s Haneda Airport airlines announce stricter luggage check-in deadline for domestic flights
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Is covering your entire upper body with cooling strips enough to fend off Japan’s summer heat?
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】