
After the incredible success of the green tea Frappuccino, Meg tries out the new tea flavor exclusive to Japan.
Last Friday was the start of a three-day weekend in Japan, which had a lot of the local population excited. We were in fine spirits too, but not because of a day off. No, what put a spring in our step was the launch of a brand-new Frappuccino flavor at Starbucks.
On September 15 Starbucks locations across Japan rolled out the world’s first hojicha-based Frappuccino. Hojicha is a variety of roasted green tea that’s especially popular in Japan during the fall months, with a flavor that’s deeper and a bit nuttier than matcha or standard green tea.
We tasked our resident Frappuccino fan Meg with the grueling assignment of trying the new dessert beverage for herself, and while she could have sat and sipped it inside the coffeehouse, she instead took her drink to a local park to snap some photos in the sunshine.
The drink’s full name is the Hojicha Cream Frappuccino with Caramel Sauce. Loosely based on Starbucks’ pre-existing hojicha latte, the new Frappuccino has a hojicha base flavored with white mocha syrup, topped with whipped cream drizzled with caramel and dusted with crunchy large-grain sugar.
What really catches the eye, though, is the dark brown specks mixed into the drink, which are crushed hojicha tea leaves.
Starbucks uses five different varieties of tea in the drink, so it’s not like they just made a bulk purchase of the cheapest type they could get their hands on. As further proof of their generosity, you can even ask for a double portion of tea leaves by saying “Chaba no zouryou wo onegai shimasu” (“Please give me extra tea leaves”) when ordering, which is a free-of-charge customization option.
▼ Regular (left) and double (right) tea leaves
But while hojicha is the marque ingredient, the initial flavor of the first sip gives a different impression.
As with green tea, hojicha in Japan is traditionally drunk without any additional flavorings added to the brew (matcha lattes and hojicha lattes are actually pretty modern inventions). Because of the sugar and caramel, when the Hojicha Cream Frappuccino with Caramel Sauce hits your taste buds, the flavor resembles a black tea chiffon cake.
Not that that’s unpleasant at all. When the hojicha notes really come into play, though, is after swallowing a sip, when you can feel the aroma and essence of Japanese tea making its presence known.
That might sound like the sugar and caramel overpower the hojicha, but that’s oversimplifying things. Instead, the Hojicha Cream Frappuccino with Caramel Sauce presents a surprisingly complex mix of flavors, and the way in which the hojicha taste is both delayed but unmistakable ends up making this a uniquely satisfying Frappuccino experience.
The Hojicha Cream Frappuccino with Caramel Sauce is priced at 540 yen (US$4.90) for a tall, and will be available until October 1.
Photos ©SoraNews24
[ Read in Japanese ]







We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
Starbucks Japan releases a sticky rice and roasted green tea Frappuccino for New Year
Japan now has potato chip-covered chocolate, and it’s amazing!【Taste test】
Village Vanguard’s most expensive Black Lucky Bag sets an ominous tone for 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Evangelion original anime studio Gainax is now completely dissolved, Eva’s creator mourns ruined friendships
Japan’s number-one cosplayer Enako creates jaw-dropping crowd at Winter Comiket【Photos】
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Four Shinto shrines to pray for love at in Japan to start the New Year
Tokyo Station staff share their top 10 favorite ekiben
Chikan molester runs away from Japanese schoolgirls at train station in Japan【Video】
Crow surprises Japanese commuters by attempting to buy train ticket from a machine【Video】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
New Starbucks “stems-only” roasted green tea Frappuccino is everything we need in a dessert drink
Starbucks Japan’s Snoopy Frappuccino is here!【Taste test】
Starbucks Japan releases a new hojicha mousse latte for autumn
Starbucks blends Japanese and Western flavours together in new Frappuccino
Starbucks Japan’s new Nectarine Frappuccinos – Are they peachy keen? 【Taste test】
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks Japan launches “Japan Wonder Project” with a golden roasted green tea Frappuccino
Starbucks Japan’s Valentine’s Day Frappuccino and Bouquet drink are here, but are we in love?
Seaweed in your green tea Frappuccino? Starbucks Japan has a bold idea for its New Year’s drink
Trying out Starbucks Japan’s ultra relaxing 2021 seasonal summer tea drinks【Taste Test】
How are Starbucks Japan’s Baked Cheesecake Frappuccinos? We find out 【Taste test】
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Leave a Reply