
Not ready to convert your own car into a shrine for your favorite anime characters? No problem, this rental car company will loan you one!
Anime and cars have always been two of my great passions, and so I can see the appeal of itasha, cars covered with anime character artwork. It’s basically the same concept as wearing a T-shirt of your favorite anime series, just with an automotive application.
But there’s a key difference, in that you can (and should) change your shirt daily. If you’re, say, headed out to spend the day with fellow otaku, you can wear that Attack on Titan shirt with pride, but if you’re going out to a fancy restaurant with your boyfriend or girlfriend’s parents, you can put on something more appropriate instead. On the other hand, once you turn your car into an itasha, it’s not a quick or cheap process to undo.
Now, though, Nissan has come up with a brilliant way to let you sample the itasha life for a day.
Like many automakers in Japan, Nissan has its own car rental chain. From December 1, Nissan will be offering customers the chance to rent a special Note e-Power hatchback with livery featuring the schoolgirl idol cast of hit anime Love Live! Sunshine!!
A follow-up to the original Love Live!, Sunshine!! takes place in the seaside Shizuoka Prefecture town of Numazu, and its background art incorporates a number of actual locations from the city. As such, Numazu, like a number of other real-world anime settings, has seen a jump in tourism from anime fans coming on “pilgrimages” to the area, and so Nissan Rentacar’s Numazu Station branch, located right outside the rail hub, is the proud branch offering the anime ride.
▼ The backside is especially packed with idols.
The Love Live! Sunshine!! car is available for rental daily from 8 a.m. or 2 p.m., priced at 8,640 yen (US$77). No mention has been made of how long the rental lasts, but since there’s only one rental itasha on offer, the rental period would seem to be roughly six hours, which should give you plenty of time to see the local sights and snap pictures to show off to fellow fans.
▼ Remember, U.S. travelers, you can drive in Japan as long as you have an International Driver’s Permit, which is a $20 translation you can get in minutes from any AAA branch.
For this first foray into itasha rentals, Nissan Rentcar is limiting availability only to the Numazu Station branch. But the company has locations across Japan, including in the otaku mecca of Tokyo’s Akihabara neighborhood, so if there turns out to be enough demand for the Love Live! Sunshine!! car, we might eventually see rental itasha offered elsewhere too.
Related: Nissan Rentacar Numazu Station branch
Source: Love Live! Official website via IT Media
Images: Love Live! Official website
Follow Casey on Twitter, where he really misses his Mazda.




New anime train and bus ready to receive the love of Love Live! Sunshine!! fans in Shizuoka
Hater lets world know he hates Love Live! by spray-painting over anime manhole covers in Japan
In Japan, you can now earn money for turning your car into an anime itasha
Love anime and driving? Carmaker Subaru now selling official itasha
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Suspected yakuza member arrested for having frequent flyer mile account
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Toyota’s official anime itasha car finds a home
Overseas otaku make huge donation of masks to real-life Japanese Love Live! town
Every weekend is an itasha car show at Akihabara’s UDX parking garage
Two teen boys in Japan arrested for vandalizing Love Live! anime manhole cover
Love Live! fan visits Mari’s room inside Awashima Hotel, finds anime details exist in real life!
Genius shows how to turn your car into an anime art itasha for free【Photos】
Fun’s over—Japanese city removes anime girl manhole covers after repeated vandalism
Itasha show at World Cosplay Summit lets cars get in on the anime costume fun
Love Live! poster showing anime schoolgirl in see-through skirt divides public opinion in Japan
Official Summer Pockets itasha listed on Yahoo! Auctions, comes with a bucketload of goodies