
What better way to celebrate the New Year than with a lovely cake in the shape of Mt. Fuji decorated with Japanese symbols of good fortune?
Popular Japanese confectioner Gin no Budo, operated by Grapestone Co., Ltd, will be coming out in the New Year with a special cake that not only looks striking but should bring you plenty of luck. It’s the “Red Fuji New Year (Akafuji no Oshogatsu)” cake, and it’ll be available only for the first three days of the year.
Gin ni Budo traditionally offers a New Year’s cake each year, and their cake for 2018 is a creation in the shape of Mt Fuji in a stunning, vibrant red color. The concept for 2018 is apparently a cake that allows you to “eat happiness whole“, and the cake appropriately contains multiple symbols considered lucky in Japanese culture.
Mt. Fuji, which the cake itself represents, is generally thought of as a place of good luck, and in particular, the mountain is regarded as the most fortuitous image that can appear in your first dream of the new year. (It’s said that the second most fortuitous image is a hawk and the third an eggplant, by the way.) Also, as the first sunrise of the year (hatsuhinode) seen from or against Mt. Fuji is also considered very lucky, this is recreated with a bright orange-yellow garnish of what looks like chocolate atop the cake. There’s also a chocolate dog decorating the cake to celebrate the Year of the Dog in 2018. Plus, the additional piece of chocolate with Chinese characters on it is a message celebrating the New Year and the new spring to come.
The Red Fuji cake is also made of lucky colors as well. As red and white are symbolic lucky colors in Japan, the outer red coloring of the cake and the white cream on top give it a distinct celebratory feel. In addition, the red and white theme is seen in the inside of the cake too, with layers of strawberry-flavored milk cream and sponge cake creating a beautiful reddish-pink and white striped pattern. Even the number of cream and sponge layers — eight in total — is a lucky number that signifies things spreading and broadening out.
▼ Gorgeous on the inside as well as the outside!
The Red Fuji New Year cake will be available for 1,620 yen (US$14.35) at Gin no Budo locations at the Daimaru Tokyo Department Store, Keio Shinjuku Department Store, Seibu Ikebukuro Department Store, Isetan Fuchuu Department Store, Sogo Yokohama Department Store and Lazona Kawasaki (and possibly several other sister shops across Japan), starting in the New Year from the opening day of the individual stores until January 3, so you’ll only have a short time to get your hands on them.
If you’re celebrating the new year in Japan, this super lucky cake should certainly be a nice, tasty way to wish for good fortune in 2018!
Source, images: PR Times




Ginza Cozy Corner unveils cute range of osechi New Year cakes featuring lucky Japanese symbols
Starbucks Japan releases New Year’s mugs and travel cups featuring lucky cats, daruma and Mt Fuji
Japan’s gorgeous Mt. Fuji chocolate cake lets you eat the mountain instead of climb it【Photos】
Japanese New Year’s Kit Kats available exclusively from post offices around the country
Mt. Fuji jelly makes Japan’s most famous mountain a delight to look at and taste!
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Colour Hunting: The hot new street photography trend changing how we see Japan
Japanese convenience store shows us how to dress for the rainy season
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks’ Japanese New Year’s/Chinese zodiac drinkware line is full of fun and fortune【Pics】
The Starbucks fukubukuro: One of the rarest lucky bags in Japan
Starbucks Japan unveils New Year’s drinkware range for 2021
Luxury new year’s lucky bags are in — including a $1.6 million gold tea ceremony set!
Starbucks Japan unveils New Year’s collection for 2024, with daruma, dragons and Mt Fuji for luck
The meaning of the mandarin and 6 other Japanese New Year traditions explained
Japanese pilot flies close to Mt Fuji, asks passengers to look out the window
Japan’s most dangerous New Year’s food causes death once again in Tokyo
Starbucks adds new chewy matcha cake to its menu in Japan for New Year
Happy Kentucky Fried New Year! And this year’s KFC New Year Lucky Bag contains…?
Sushi, sumo, and cats in kimonos: the best Christmas and New Year cards from Japan【Pics & Video】
The Muji “Fukukan” puts a disappointing spin on Japan’s New Year’s lucky bag tradition
Mochi, the danger of Japanese New Year’s, claims another life, rushes many to hospital
Celebrate New Years in Pokémon style — with a monster ball filled with traditional osechi food!
Starbucks Roastery Tokyo releases lucky Japanese dolls to end the pandemic in the New Year
New take on traditional Japanese “osechi” is a sweet way to ring in the new year
Enjoy the refreshing taste of summer with these beautiful water drop cakes