
Now one of the most influential firms in the video game industry, few know of the company’s past struggles.
Heralding a fresh generation of popular games like Super Mario Odyssey, Splatoon 2, and perhaps a hotly anticipated Pokémon RPG, Nintendo’s newest console is the culmination of decades of innovation coupled with unbridled ambition.
Yet the company’s goal wasn’t always as clearly defined as it is today, particularly when it was first founded back in 1889. Nintendo started off producing hanafuda, which were traditional Japanese playing cards printed on mulberry tree bark.
It was remarkably profitable thanks to the yakuza, who used hanafuda in their numerous gambling parlours, eventually providing the firm with enough resources to branch out into other businesses.
▼ Here’s a short clip explaining Nintendo’s colorful history.
▼ Nintendo sure dealt with some shady customers back in the day.
Steering away from the limited potential of playing cards, the company tried its hand in other fields to find its true calling. It wasn’t until the arrival of Gunpei Yoko’s extendable claw toy that Nintendo began pouring all its efforts into innovative entertainment.
▼ Known as the “ultra hand,”
it’s perfect for annoying your parents!
任天堂の最初のヒット作はゲーム&ウォッチではなく、ファミコンでもなく、ウルトラハンド。そう、オモチャである。
— うのん (@alicekeymoon) January 18, 2018
って話をswitchの話題で思い出した。 pic.twitter.com/FVLaNsNgRE
Gunpei’s key inventions such as the Game & Watch handheld system and iconic plus-shaped control pad were the turning point for not only Nintendo, but for our entire gaming industry today. The rest, as they say, is history.
▼ We have a lot to thank Gunpei Yoko for.
It would be hard to deny that Gunpei single-handedly changed our world, but if it weren’t for the fact that Nintendo once profited off of selling playing cards to crime organizations, the squeaky-clean family-friendly Nintendo that we know today would probably not exist.
Although to be fair Nintendo may have recently dipped their toe back into their seedy roots with the recently-released adult game featuring sexy cosplayers. But we’ll go out on a limb and say that’s probably not something that they’re going to pursue.
Source: YouTube/Polygon via My Game News Flash
Images: YouTube/Polygon



129-year-old photo of Nintendo headquarters shows company hasn’t always been run from a gray box
Nintendo’s favorite plumbers doing parkour gets big praise in Japan 【Video】
Japanese government considering tripling departure taxes to combat overtourism
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
Does the maxixe live up to its promise of being a whole new flavor for our Japanese reporter?
Tokyo Station’s ultra-rare cakes look, and taste, like a cup of coffee
Japan’s plus-sized idol singer group releases new video about the joys of eating【Video】
Bear attack shelters going on sale in Japan as country experiences record-high number of incidents
No coins? Not a problem for Japan’s new cashless gachapon capsule toy vending machines
How to travel from Tokyo to Kyoto on the overnight bus and not lose your sanity
Collect ’em all! New Pokéfuta accessories now available at Village Vanguard
Tokyo Station staff share their top 10 favorite ekiben
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Starbucks Japan unveils the new Soupuccino
One of the busiest stations in Tokyo is changing the name on its signs, but not necessarily to make it easier for people to find their way around.
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Never forget that Mister Donut’s super-simple ramen is actually very hard to beat
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Tokyo police found our lost wallet, but the story of how they did made us feel empty
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Ghibli Museum clock is now yours to take home with you
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Leave a Reply