
Online console gaming has been thriving for over a decade now, and ostensibly it should have brought gamers from all over the world into contact with one another as competitors and co-op teammates. In practice, though, regional differences in preferred genres, aesthetics, and overall play styles have meant that Japanese and Western gamers haven’t crossed paths all that terribly often.
At least until Nintendo released Splatoon this year for the Wii U, that is. Combining the team-based shooter Western gamers have so embraced with the colorful quirkiness that their Japanese counterparts have always been fond of, Splatoon’s popularity is bridging the oceans. This is giving overseas Inklings a chance to play with gamers in Japan…or to complain about them online and devise strategies to avoid them.
Comb through tweets with the hashtags “Splatoon” and “Japanese,” and you’ll quickly spot a common sentiment.
CRAP IT'S THE JAPANESE! RUN!!! #Splatoon
— UR A KID UR A SQUID (@SquidkidTweets) September 1, 2015
You know it's gonna be a huge massacre when Japanese guys join your online games in #MK8 or #Splatoon 🙌🏼
— GONZO (@GonzaLostt) August 26, 2015
▼ Splatoon is far too family-friendly a game to show exploding heads, but the Fist of the North Star quote still applies.
https://twitter.com/MasterOtenko/status/635471079784480768When you're playing against the Japanese in #Splatoon it's like "YOU'RE ALREADY DEAD!". #Lagtoon #Lag #Saltoon #Salt pic.twitter.com/3O7vGjbsGT
— SpaceLudes (@spaceludes) August 7, 2015
It seems Japanese players have been steam-rolling the competition in the Nintendo hit. Of course, since Splatoon is a team-based contest, there’s a potential upside for players who find themselves surrounded by Japanese allies, but then some feel a sense of guilt for not pulling their weight.
A #Splatoon match-up where I'm the only non-Japanese player. Guess who's the team load.
— Lou Smith (@johnlouissmith) August 26, 2015
So why are Japanese Splatoon players so tough to beat? Some think it might be because of a ridiculously high level of dedication to their craft and amount of time poured into honing it, sort of like a video game version of the rise of Japanese automakers during the 1970s, ‘80s, and ‘90s.
https://twitter.com/TheWhiskeyNixon/status/638501619521327104It's sad and disturbing seeing how quickly Japanese players have reached level 50 on #Splatoon these guys must have no life whatsoever.
— デールスパイサー (@Dale_Spicer) August 28, 2015
Others, though, have cited lag issues that work out in the favor of Japanese players.
▼ Sort of like a video game version of the rise of Matrix-style “bullet time” special effects during the 1990s.
AND NOW FOR 24 HOURS WE WONT HAVE TO DEAL WITH THE LAGGY JAPANESE PLAYERS YAY #Splatoon
— Zack 🏳️🌈 (@DreamyZack) August 22, 2015
No matter what time I play #Splatoon it's always full of laggy Japanese players.
— デールスパイサー (@Dale_Spicer) August 20, 2015
Thanks to a recent Japan-exclusive Splatoon tournament, gamers in the rest of the world got a reprieve from sharing online matches with the feared and/or reviled Japanese players. Still, that’s only a temporary solution, and some disgruntled gamers are craving a more permanent one.
https://twitter.com/dhniels/status/639087221199405056@ScrubQuotesX All Japanese players need to be banned on #Splatoon multiplayer
— gothic melody💫 (@MildRemedy) September 3, 2015
It’s unlikely that Nintendo will heed the above call to ban Japanese gamers, given that such a move would entail giving the cold shoulder to the company’s home market and also put the brakes on what’s been a breakout hit with the potential to open the Japanese video game community to team-based shooters. That’s not to say there’s nothing overseas Splatoon fans can do to limit their online contact with Japanese gamers, though. Some, for example, have been taking advantage of the time difference between their countries and Japan.
way better to play #Splatoon when its night in Japan less japanese players online
— Cody (@CodyMKW) August 26, 2015
But even this can backfire, depending on your personal sleep/wake/game cycle.
When you're up too early, playing #Splatoon with all Japanese gamers, so you're the only one with a #Splatfest shirt. #Autobots #Nintendo
— Kalan (@KolorMeKDot) August 25, 2015
But really, online games are all about tossing everyone onto the same playground. As such, some Western gamers are reminding their brethren about the need for civility and not being a sore loser.
https://twitter.com/Machina_V/status/639323561572741121And hey, even if you’re losing games, you might be gaining the opportunity to make new friends or language skills.
Playing #Splatoon sure helps me practice my Japanese reading
— 🎀 (@theweemy) September 1, 2015
Got sorted into a super fresh #SquidParty! Wish I could read the Japanese names to sent friend requests #Splatoon pic.twitter.com/Qi9B3wRKmA
— wear a mask and support Palestine (@Ghost_Kitten__) September 1, 2015
Just be aware that communicating with people in Japan, just like defeating them in Splatoon, requires no small amount of effort.
▼ But trust us, Aaron, take Japanese 2. It’s totally worth it.
No voice chat in #Splatoon didnt bother me until Rainmaker. But 1 semester of Japanese isn't going to cut it here. pic.twitter.com/tUrnA6pGYF
— WorstFanboyEver (@WorstFanboyEver) August 19, 2015

Adorable Japanese kids’ homemade Splatoon costumes are ink-redible【Pics】
Girlfriend creates Splatoon-themed surprise meal for fanboy boyfriend that is too cute to eat
Chinese knockoff of Splatoon to be released with “original” content, no one takes it seriously
Splatoon’s squid vs octopus Splatfest asks deep questions, ruins marriages
Is Disney ripping off Nintendo’s Splatoon with its new Squid Wars minigame? Fans say “It sure is”
Tokyo ward looking to change lodging laws, ban more than half of its Airbnb-style rentals
Uniqlo’s sister brand will be waiting with Pokémon sweaters and parkas this fall [Pics]
Okinawa man convinced he won 700 million yen by scammers, saved by convenience store staff
Mister Donut releases new sweet potato doughnuts in Japan, and we’ve ranked them from best to worst
New Transforming Business Card case brings anime mecha to Japanese work meetings
New Japanese ice cream is Ballin, in more ways than one
Tokyo’s red-light district cafe lets you dine inside a real 1960s cabaret
Shinto shrine gate parfaits that tell your fortune now being served in Tokyo
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
Studio Ghibli adds new finger puppets to its anime merchandise collection in Japan
Kyoto temple bans visitors from wearing kimono
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
One Piece Day 2026 brings new art, music, and new cast announcements
New Japanese convenience store rice balls taste like instant noodles [Taste test]
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new anime calendars and diary planners for 2027
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Top 10 searched keywords from Japanese Google in 2015 include terrorism, rugby, and Splatoon
Ice cream cakes splattered in ink marks Splatoon’s return to Baskin Robins in Japan
Successful Wii U shooter Splatoon is about to get two manga adaptations
Nintendo’s Splatoon (sort of) comes to PC – Get your squid on in Splat Fortress mod
Nintendo files multiple new trademarks for hotel/restaurant operations in Japan
This Smash Bros.-loving cat from Japan is the world’s most adorable gamer【Videos】
Tokyo Video Gamers, a new bar with free-to-play arcade games, opens in Akihabara
Young Splatoon 2 fan writes encouraging letter to Nintendo, stunned to get a personalized reply
Ready, set… woomy! Sanrio new character collaboration poll starts, featuring Splatoon 2 and more
Squid-themed ice cream comes to Baskin-Robbins Japan, but it’s OK because it’s a Nintendo tie-in
Japanese gamer gets attention online with gorgeous NES and SNES decals for Forza Motorsport 6
Japanese gamer “God of Akihabara” plays Taiko no Tatsujin Drum Master game with back to screen