
This year’s top answer is one to two million yen less than a year ago.
Japanese matchmaking company Sunmarie conducts an annual survey on what Japanese singles are looking for in a marriage partner, and in the interest of having all the cards on the table, asks respondents how much they hope for their potential spouse to earn. After all, sharing a life means sharing finances, and so your husband or wife’s earning power has a direct effect on your own lifestyle,
For this year’s survey, responses were collected from 196 men and women between the ages of 20 and 69, with 49 percent of the female respondents being in their 20s or 30s, and another 29 percent in their 40s. When questioned as to how much they hope for their husband to earn, the most common answer was four million yen (US$37,000). This is a marked drop from last year’s survey, when five million and six million yen tied for the most common responses from women.
What’s more, the second-most common response from women in 2018, at 20 percent, is “I’m not concerned with how much money he makes.” It’s only when you get down to number three in the rankings that a desired husbandly income of five million yen pops up (at 19 percent of responses), followed by six million yen with 15 percent of the votes.
Meanwhile, the most common response from men in the 2018 survey, by far, was “I’m not concerned with how much she makes” (43 percent), with three million yen (32 percent), four million yen (14 percent), and five million yen (4 percent) rounding out the top four.
Given the small sample size, we can’t really say that four million yen is the magic number women nationwide look for when judging if a guy is marriage material or not. However, Sunmarie does say that over the past few years it’s been seeing a steady closing of the gap in income expectations between men and women, which it attributes to Japanese women achieving greater financial independence than their predecessors of generations past.
Source: Konkatsu52 via Niconico News via Jin
Top image: Pakutaso

What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Survey reveals that Japanese women’s ideal husband is surprisingly ordinary
Survey asks Japanese women if they could marry a man who’s rich but ugly
Survey asks Japanese women if they could date a man who earns less money than they do
Japanese husbands in survey say they do half the housework and childcare, wives say “Nope!”
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
10 times to avoid traveling in Japan in 2026
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Part of the family – Tokyo Shinto shrine’s blessings for children now available for pets too
The meaning of the mandarin and 6 other Japanese New Year traditions explained
New North Korean Sneakers Bear More than a Passing Resemblance to Japanese Brand
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Missing 700-year-old national treasure katana found in Australia【Video】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Overweight, bald, or cheap? Japanese women pick the man they’d least want to marry in survey
Japanese women asked what best job for a husband is, may be looking for romantic-comedy lead
How much money are Japanese people willing to lend their romantic partners?【Survey】
31 percent of Japanese women admit to cheating on lover, six percent say they got caught【Survey】
Rich and bald or handsome and poor? Survey asks Japanese women who’d they’d rather marry
Young Japanese adults show lowest dating experience level yet in annual survey
How much do Japanese men and women pay on dates? Survey finds large gap
Over half of Japanese people in survey only dated three or fewer people before getting married
Barely half of Japanese men in survey will give thank-you gift to women for Valentine’s chocolate
Survey shows how Japanese couples feel about spending so much time together sheltering in place
How do Japanese husbands show they love their wives? Survey answers include cooking and toilets
Should married couples in Japan be allowed to have different family names? Survey investigates
Do Japanese superfans really want to marry their favorite idol?【Survey】
Survey shows more Japanese married men, single Japanese women cheating on their romantic partners
How do Japanese women feel about going Dutch on a date? Survey investigates, finds gap
Leave a Reply