
The Yamata no Orochi is ready to leap out of the annals of mythology and onto your car.
Considering that Japan is not only a country with a highly developed sense of aesthetics and plenty of local pride but is also home to a number of the world’s largest carmakers, you might expect the country’s license plates to be stylish, beautiful, or just plain cool. For the most part, though, you’d be wrong, as the vast majority of license plates in Japan, regardless of where your car is registered are just some dark green numerals and text on a plain white background.
▼ Unless you’re a hardcore kanji character linguistics buff, this is about as dull as a license plate can be.
But Japan’s Ministry of Land, Infrastructure and Transport is finally starting to allow designers to mix things up, and they’re making up for lost time in a big way. In the spring, a number of communities unveiled their proposed designs for license plates that salute their local cultural heritage and/or natural scenery, but while they were all lovely, for sheer impact there’s no beating the just-announced upcoming license plate for the town of Izumo.
That’s the Yamata no Orochi, a legendary creature described in the Kojiki, a collection of mythology and folklore written in the 8th century. While the kanji for Orochi, 大蛇, literally translate as “giant snake” or “giant serpent,” the beast is often depicted as a dragon with eight ferocious heads.
Present-day Shimane Prefecture, where Izumo lies, is the setting for the Orochi legend, in which the fearsome dragon is slain by Susanoo, the Shinto god of storms and brother of the sun goddess Amaterasu, and the Orochi design plate was chosen from amongst a number of candidates in a poll to select the look of Izumo’s new license plate. And yes, we’ll save you the trouble of having to tailgate someone and count for yourself by confirming that all eight heads are indeed represented.
▼ A donation is required for the colored version, but the equally cool gray Orochi plate (seen above) can be had free of charge, while the yellow and green-bordered ones are for compact kei and commercial-use vehicles, respectively.
The runners-up were no slouches either, featuring local iconography such as the braided rope of marriage-oriented Izumo Shrine, representing the bond between spouses, and the curved magatama beads also associated with ancient Shinto traditions.
Unlike Japan’s Evangelion, cat pawprint, and woodblock painting license plates, which are all for scooters and other compact conveyances, the Izumo Orochi plates will be for ordinary passenger cars, and are expected to begin being issued in 2020, pending approval by the Ministry of Land, Infrastructure and Transport. Cars owned by residents of Izumo, as well as the nearby towns of Okuizumo and Iinan have the option to display the plates, and while residents do have the option of sticking to the old, boring white and green design, we can’t imagine anyone wanting to pass up this opportunity to have arguably the coolest plates ever.
Source: Izumo City (1, 2) via Japaaan
Top image: Izumo City
Insert images: Izumo City, Wikipedia/BetacommandBot, Izumo City (2)
Follow Casey on Twitter, where he wouldn’t mind front license plate requirements so much if said license plates had dragons on them.





17 new designs unveiled in round two of regional Japanese license plates
Adorable mascot bear Kumamon stars on the most popular new license plate in Japan
Cherry blossoms are going to bloom on Tokyo’s new license plates
New stylish Japanese license plates lets people show off prefecture pride on the move
Get ready for yuru-kyara car plates! Japan to lift ban on colourful regional license plates
Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Ramen for 99 yen?!? Best value-for-money noodles found at unlikely chain in Japan
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Death Spray from Japan causes buzz online for powerful ability to cut ties with bad energy
Minecraft User Decides to Make Kinkakuji, Eventually Creates the Entire City of Kyoto
Thai anti-drinking PSA is surprisingly compelling 【Video】
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
The best-looking ramen in Japan? New store creates beautiful noodle bouquets
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo’s beautiful new license plates are based on one of Japan’s most famous woodblock paintings