Unnecessary revamping of graphics leads some to view it as a case of anime-ization gone too far.
Golden Voyage Age, or Daikoukai Utopia (“Great Voyage Utopia”) in Japanese, is a mobile phone action RPG released in Japan on November 29 by publisher BBGame (with development by China’s NetEase Games). The game sets your playable character as a seafarer charged with the remodeling and battling of ships, conducting of trade, and exploration of ruins in Europe during the Age of Exploration (roughly the 15th-18th centuries).
Such a spirit of adventure calls for some equally enthralling visuals, which the development team teased in pre-release introductory video clips of the game such as the following:
However, just two days before the game’s eventual Japanese release, Golden Voyage Age’s official Japanese-language Twitter account posted the following announcement that they were in the midst of tweaking the character art.
【大航海ユートピアのゲーム内グラフィックについて】
— 大航海ユートピア【公式】 (@daitopi) November 28, 2018
今後、大航海ユートピアは日本向けにグラフィックを差し替えていく予定です!
イラストは「チーズパン @dhl1992113 」さんをメインに描いていただいており、
既に40名程のキャラは、立ち絵の差し替えが完了しております。 pic.twitter.com/FqijyG7qhs
“We are planning to change the game’s graphics to better meet the tastes of Japanese players! The new illustrations will be done primarily by @dhl1992113. He has already completed approximately 40 character still images.”
That’s good and all…but was it really necessary to spend the time and resources to effect such a change? The side-by-side comparisons of the original character design (above left) versus the revamped design (above right) both have their merits, but the revised version definitely draws its inspiration from moe anime-style artwork–which ultimately left a bad taste in some net users’ mouths.
The account posted a follow-up message shortly after announcing the artwork change, saying:
“We are aiming to illustrate the remaining characters’ images with the utmost quality as well, so replacing them may take a little more time. Please look forward to the finished work. There will be several updates after the game is released, so please expect great things from this game!”
▼ A few more examples of the game’s new “Japan-oriented” character art, as seen on the game’s official Japanese Twitter account.
On the whole, net users reacted negatively to the artwork change:
“The original images are of a higher quality.”
“The former illustrations are better suited to the atmosphere of the European Age of Exploration, and I happen to like them better personally. Please don’t simply assume that all Japanese people are into the moe-look.”“This is a ‘Great Disappointment.'”“I laughed, and then I laughed again when I saw the difference in the boobs.”
“They both have their merits. It would be great if users could choose which style they wanted.”
One net user even poked fun at the obvious marketing tactic with a humorous “Japanizing” meme:
https://twitter.com/antikris77/status/1067920359628947457Regardless of which style you prefer, the game can be downloaded for both Android or iPhone in Japanese via its official Japanese site. Happy sailing!
Source: Twitter/@daitopi via Itai News
Featured image: Twitter/@daitopi
Insert image: Twitter/@daitopi


Japanese net users marvel at the evolution of The Idolmaster’s graphics over the past 10 years
Dating simulator’s artwork submission rejected for being too painfully realistic
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Daiso now sells stress-relief punching bags, but are they worth beating on?
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Foreign tourists in Japan eat far more rice than previously thought, according to new data
How are you supposed to wash a Japanese futon duvet at the laundromat?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】