
All you need is kisses…and a couple of adorable Sanrio characters!
In Japan, Hello Kitty has earned a reputation for being one of the country’s hardest-working characters, frequently popping up for collaborations with all sorts of companies who want a piece of the Sanrio character’s fame and fortune.
After spending some time with the Sailor Moon franchise and stepping into the boots of Wonder Woman, Hello Kitty is back out on the field again, only this time she’s taking her fans for a walk on the sweet side, with a delicious tie-up involving Hershey’s Kisses.
The bite-sized chocolate pieces from U.S. manufacturers Hershey’s are already well-known in Japan, but now they’re in the spotlight with a whole new range of specially branded sweets and merchandise. Featuring Hello Kitty and fellow Sanrio character Cinammoroll, there are ten items in the merchandise range, including pouches, mugs, cases, and plush toys, but one particular item that comes highly recommended is the blanket in a Hershey’s Kisses case.
▼ The two-in-one product, which is priced at 3,240 yen (US$29.13), doubles as an eye-catching cushion.
The seven-piece sweets lineup also comes with some limited-edition goodies, so you can enjoy a mouthful of chocolate along with a keepsake souvenir.
▼ Instead of a pack of chocolates, why not enjoy a pack of shiny foil stickers instead?
Each item in the special limited-edition range is perfect for gift-giving, with prices ranging from 486 yen for the stickers above, up to 3,780 yen for a Cinnamoroll plushie.
All goods in the Hershey’s Kisses Chocolate Collaboration Series are currently available to purchase online or at Sanrio stores around the country.
Images: PR Times




Pringles teams up with Hello Kitty for new Sanrio collection in Japan
Wonder Woman x Hello Kitty collaboration is coming to Japan
Kitty-vision: Hello Kitty and Niconico Video Get Together for a Sweet Collaboration
Mister Donut and Hello Kitty Now Serving up Cute Doughnuts!
Sailor Moon’s Senshi team up with Hello Kitty and Sanrio for pajama party crossover merch line
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Osaka Starbucks has one of the city’s coolest photo vantage points, but it’s going away soon
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Narita Airport Transit & Stay Program returns after six years with free tours and festival experiences
Ohaw? Ruibe? Pocche? While traveling in Japan’s north, we try Ainu cuisine for the first time
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Hello Kitty becomes a suntanned beach babe for new magazine freebies in Japan
Hello Kitty’s Retouch Design Series pumps up the 1970’s nostalgia
Rascal the Raccoon and Hello Kitty team up for some ridiculously cute merchandise
Hello Kitty says hello to Godzilla in new kaiju/Sanrio crossover collaboration
Suntanned Hello Kitty steals the show in Japanese magazine’s Sanrio freebies
Hello Kitty and Doraemon collaboration merch ends the year adorably!【Photos】
Hello, cosmetics! Clinique teams up with Hello Kitty this summer for first-time collaboration
Hello Kitty goes back to the ‘90s for Sanrio’s kogyaru schoolgirl collection【Photos】
Is this cute coin bank the ultimate expression of Hello Kitty’s true reason for existing?
Sanrio’s President reveals why Hello Kitty teams up with so many different brands
McDonald’s Korea now serving up Hello Kitty in cute Sanrio costumes
Hello Kitty and Sanrio friends team up with Spy x Family for adorable merch and popup shop【Pics】
Hello Kitty Cafe coming to Osaka for a limited time!
“Hello Kitty Park” in China is set to open on New Year’s Day!
Hello Kitty teams up with X Japan’s Yoshiki to rock out in Yoshikimono!