
Deluxe plan costs over 140,000 yen (US$1,260).
A few months ago we took a look at Exit, a company in Japan that offers the unique service of telling your boss that you want to quit your job for you, saving you the trouble of turning in your resignation yourself. Kokunavi is another proxy service company, but its field of operations is a very different one.
Kokunavi’s name is a mashup of “kokuhaku,” meaning “confession of love,” and “navigation.” Instead of helping clients avoid the awkward tension of ending a professional relationship, Kokunavi is all about sparing them from the nervous embarrassment of trying to start a romantic one.
Kokunavi isn’t a matchmaking service, though. It doesn’t keep any databases of singles seeking companionship, and you don’t have to take any personality tests to build a dating profile. Instead, you tell Kokunavi about the person you want to ask to be your boyfriend or girlfriend, and they’ll deliver the message for you, as well as the response it gets.
▼ And no, there’s no refund if she says “Let’s just be friends.”
Kokunavi offers three different plans, with the mot basic, the Simple Course, costing 29,000 yen (US$260). True to its name, the Simple Course only covers conveying the kokuhaku and its response, but those with deep pockets to go along for their deep feelings can upgrade to the Support Pack Course, which for 59,000 yen includes advice from Kokunavi’s kokuhaku experts on picking the time, location, and exact wording of your confession of love, as decided on in two or three meetings between you and the company’s staff. Finally, the top-of-the-line Premium Course, at 149,000 yen (US$1,340) is a lengthy process on four or five conferences, and includes data analysis of Kokunavi’s past kokuhaku projects to help determine the method that gives you the highest probability of success. “As long as you know who you want to confess our love to,” the company boasts of the Premium Course, “we can help you plan everything else.”
Kokunavi realizes that some people might question the need for their services’ existence. “Confessing your love for someone is thought to be a simple thing,” explains the company’s website, “but actually doing it is not so easy. In carrying out the plan, there are many points to consider.”
Of course, some might worry that the object of your affection might fall in love with the person who delivers your finely crafted kokuhaku, cutting you out of the picture entirely. However, the company employs both male and female messengers, which should help alleviate such risks.
While the service might seem tailor-made for shy men, Kokunavi’s customer testimonials also include satisfied female customers. “I’m really glad I went to Kokunavi for help,” says a 25-year-old woman from Niigata. “My love confession was successful, and I was really impressed at their professional techniques.” Kokunavi is also keen to assure potential clients that there’s nothing to be ashamed of in relying on their service, and asks people to think of it like having a friend deliver a love letter to your crush in high school, just at a later stage in life.
Source: Kokunavi
Top image: Pakutaso
Insert images: Pakutaso (1, 2)



Is a love confession necessary for a romantic relationship in Japan?【Survey】
Park in Japan offers special love confession plans with 6 million lights
“I think I love you…”: Romantic confessions from around the world
Why you probably won’t get home-made Valentine chocolate and love confession from a Japanese girl
Japanese mom lists 14 ways life with a spouse is different from life with someone you’re dating
Japanese vending machine serves up unique drinks at four Tokyo train stations
Starbucks Japan releases new drinkware and goods for Valentine’s Day
10 times to avoid traveling in Japan in 2026
The deceiving cat: Sumo wrestler wins match using “cute” technique, but some are not happy【Video】
Top Secret Cookie Recipe Finally Comes to Light
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Losing your Japanese host club virginity: a guide for the ladies
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japanese association loses faith in users following non-return of 1,100 free loan umbrellas
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Otaku dating service’s secret to success: Courting guys who’re accepting of boys love
Japanese company will tell your boss you’re quitting for you, sees high demand for its services
Why is Japanese customer service so amazing? Because in Japan it’s one strike and you’re out
Dating simulator lets players know exact moment virtual girlfriends will disappear this summer
Tired of looking for The One? Try Japan’s new DNA matchmaking service and maybe you’ll find them
Japanese Twitter user’s smart, chocolate-based way to make yourself do chores you’re too lazy for
Otaku dating service says some of its female members specifically refuse to date Love Live! fans
How much do Japanese men and women pay on dates? Survey finds large gap
“Is it acceptable to go to a family restaurant for your first date?” Japanese survey asks
Japanese company sells love potion, recommends secretly mixing it into your target’s food
Happy Twintail Day! Now ask out that girl you’ve got a crush on, say Japanese fans of the hairdo
Nearly half of young Japanese men in survey have never had a girlfriend, zero-boyfriend women rise too
What kind of restaurant attracts the politest customers in Japan? Twitter user has a theory
Elementary student asks Nintendo when the new Animal Crossing comes out, gets a letter in reply
Japanese company recognizes marriage with anime characters, provides family support benefits
Leave a Reply