Would you have a clear conscience when buying melon bread from here?
When it comes to food and willpower, our team of reporters have proven time and time again…that they have none of it. Whether it’s tackling that Meaty Mega-mori Stamina Taro Napolitan pasta dish or forking over 10,000 yen (US$92) worth of extra toppings on spaghetti, our reporters routinely stretch the limits of their stomachs in the name of delivering the most ludicrously entertaining gastronomic journalism.
They would probably be more than happy, then, to visit the following bread stand which would affirm the spirit behind their culinary escapes.
Japanese Twitter user @d_itchou posted a photo of said stand a few days ago where it promptly blew up. The witty name, as noted on the front panel, had caught his immediate attention:
▼ “I hear the devil’s whispering.”
https://twitter.com/d_itchou/status/1133318613090226176The name of the stand reads “Your diet starts tomorrow.”
@d_itchou went on to clarify that the stand sells melon pan filled with cream and is located before the Central Ticket Gate of Akihabara Station in Tokyo (the Yodobashi Camera side). We have to admit–if any baked good comes close to seducing us enough to throw away our diets altogether for eternity, it would have to be the delightfully fluffy and sweet bread that’s shaped like a melon.
Other net users shared their amusement at the discovery online:
“Whelp, guess I sold my soul to the devil today.”
“This is the era of eating by instincts. Life itself is all about eating delicious things.”
“But then tomorrow the same thing would happen and you’d never be able to escape the endless loop!”
“What if you never planned to diet from the start?”
“Those smiling lips are oddly sinister-looking…”
While throwing your diet aside once in a while is only human, indulging in melon bread every single day would actually be quite unhealthy–so just don’t take this stand’s name too much to heart.
Source: Twitter/@d_itchou via Togetter
Featured image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

We try the free muscle bread distributed by macho dudes at a one-day, pop-up event in Tokyo
Godiva’s Tokyo bakery is FINALLY easy to get into and shop at
How to make Japanese melon pan out of any type of bread
Rice ball melon bread – A treat Japanese bakeries aren’t crazy enough to make, but we are【SoraKitchen】
“Can you help meow-t here?” Twitter user discovers why his bread clock was constantly wrong
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
East Japan Railway announces plans to abolish magnetic-strip tickets
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Luxury houseplant fraud leads to arrest of Takamatsu man
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
We try a Japanese bread named after a calligraphy ink stick