
Return to Tapioca Land.
On 22 November, the Shibuya Parco shopping complex reopened to great fanfare after a two-year hiatus. However, on that same day something more dear to our reporter Mr. Sato’s heart reopened in Tokyo too. It was the triumphant return of Tapioca Land, a business centered around 2019’s trendiest drink in Japan, Tapioca (aka, bubble tea, boba, pearl milk tea, etc.).
However, this time, rather than a nearly abandoned office complex with black balloons and even blacker tin badges, Tapioca Land has been completely re-invented as the swanky Tapioca Land Cafe, established in participation with Cen Diversity Hotel in Shinjuku.
Mr. Sato arrived bright and early for Tapioca Land Cafe’s grand opening, expecting a swam of reporters and news-copters swirling overhead, but was surprised to find only himself. It made him feel good though, as clearly no one loved tapioca as much as he did. This was proof of that.
It also meant he would be the first person in the world to taste of Tapioca Land Cafe’s offerings — a rare honor indeed!
Although there was a wide range of bubble teas to choose from, they were all uniformly priced at 500 yen (US$4.60) a piece. It was all surprisingly normal, but just before he could feel let-down, Mr. Sato spotted something life-changing…
▼ “Da Hong Pao Tapioca Milk Tea — 10,000 yen (US$92)”
Mr. Sato’s heart jumped in his chest. This was why he had come to Topica Land Cafe. As the first customer, he felt it was both his duty and immense pleasure to purchase and drink this luxury tea.
While waiting the 20 minutes that it took to prepare this beverage, Mr. Sato decided to research Da Hong Pao tea. Considered the world’s most expensive tea and used for state guests in China as well as the imperial family in Japan, Da Hong Pao is a variant of oolong tea grown in the renowned tea terroir of Wuyi, China. One kilogram of the stuff is said to go for over one million dollars.
It was all very exciting for our tea-loving reporter who was especially relieved that it wasn’t the tapioca balls that drove up the price. Just between you and him… he actually doesn’t like the tapioca part of tapioca all that much.
Twenty minutes later his 10,000-yen tea arrived.
It looked more like cafe au lait than regular bubble tea, and was generally a little disappointing in the visual stimulation department. It was nice and all, just not 10,000-yen nice.
There was a nice little cascading gradient between the milk and tea, but Mr. Sato had still seen cooler looking tapiocas in the bustling alleyways of Harajuku for far less money.
He unwrapped and placed his gigantic tapioca straw into the luxury drink. It was an uncomfortably odd juxtaposition and made Mr. Sato wonder if he was getting scammed or just doing it wrong somehow.
Realizing that this so-called “tea of kings” wasn’t going to drink itself, he went in for a majestic first slurp.
▼ “This… this is…”
This tea had a more rich and soothing flavor than any he had ever drunk. Even as it glided down his throat, the aroma swirled in his mouth and made a delightful escape out his nostrils. Its texture was like silk and there was a deep flavor like coffee to it. It actually caused a tangible wave of physical relaxation course through his body, which he had never experienced from a tea.
In short, it was like nothing he had ever tasted in his life, and Mr. Sato has tasted a lot of things. After drinking everything, Mr. Sato sat back in a moment of bliss, but just then he looked down at his cup and realized something.
He hadn’t consumed a single tapioca ball the whole time. They all remained at the bottom mingling with the leftover ice. However, still basking in the afterglow of the Da Hong Pao, Mr. Sato decided to just let those groovy little balls slide.
“Why did they have to put tapioca in this tapioca anyway?” he thought to himself.
Given the price, it’s hard to recommend this drink to everyone, just as it’s hard to say if any cup of tea — tapioca or no tapioca — is really worth 10,000 yen. But if there ever was one, boy, this would certainly be it.
Cafe Information
Tapioca Land Cafe / タピオカランドカフェ
Address: Tokyo-to, Shinjuku-ku, Hyakunincho 1-5-19
東京都新宿区百:町1-5-19
Open: 22 November, 2019 – 1 February, 2020
Hours: 11 a.m. – 6 p.m. (opens at 10 a.m. on Saturdays)
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












We visit Tokyo Tapioca Land in Harajuku
Mr. Sato has crazy idea to replace tapioca balls with fish roe in bubble tea【Taste test】
Tapioca tea is the biggest thing in Tokyo right now, so we try Tokyo’s biggest tapioca tea【Pics】
Bubble tea amusement park to open in Harajuku, promises to be the “tapioca land of your dreams”
You can make rice with tapioca bubble tea, and it’s surprisingly tasty【SoraKitchen】
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Japanese convenience store sandwiches get extra protection from new business backpack
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
What’s inside the McDonald’s Japan fukubukuro lucky bag for 2026?
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
University of Tokyo announces new department with all classes taught in English
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo tapioca tea takeover continues with a new massive boba drink stand in Shibuya【Photos】
Lipton releases new bubble tea ice cream bar with tapioca pearls in Japan
Mr. Sato tries boba tea from store ranked best in Japan, rediscovers his love for tapioca
Tokyo restaurant serves tapioca bubble tea ramen – Is it crazy good, or just crazy?【Taste test】
Official Pokémon bubble teas coming to Japan!
Giant temple in mountains of Japan is also one of its most impressive tapioca bubble tea cafes
Japan shocked as American musician finds that bubble tea tapioca balls can be used to play music
Mister Donut demonstrates the wonders of hot bubble tea with royal milk and rich matcha flavors
We ate a pickled tapioca bubble rice bowl and it was un-bowl-lievable
Tapioca fad on the way out in Japan
Godiva tapioca tea on sale in Japan just in time to get in on the country’s boba boom【Taste test】
Face-mask-themed park “Tokyo Mask Land” opens in Japan
Comparing Pon de Ring and Ring da Pon donuts to find Japan’s mochi-est donut【Taste test】
A visit to Tokyo’s fanciest coffeehouse for a 16,200 yen (US$143) bottle of coffee【Pics】
Starbucks’ Tokyo-only Minty Chocolate Tea Frappuccino deliciously disappoints our taste tester