
Japan Tourism Agency uses ninja, sumo and geisha to demonstrate what to do and what not to do in Japan.
Japan is currently in the midst of a tourism boom at the moment, with 31.9 million foreign tourists travelling to the country in 2019, breaking the previous record for the seventh year running.
Now with the Tokyo 2020 Olympics and Paralympics roughly half a year away, tourist numbers are set to swell even further, prompting the Japan Tourism Agency to create a number of etiquette videos to educate travellers on some of the finer points of everyday Japanese life.
Ten videos in total have been released, covering everything from communal bathing to how to ride the trains, with the central theme based around the fact that tourists can be “really cool” by taking care to consider others during their travels.
While the new awareness campaign recalls the “Cool Japan” marketing concept promoted by the government in recent years, it also contains a wealth of useful information for visitors. So how should foreign travellers escape the ire of Japanese locals by being considerate to those around them? Let’s take a look at the videos below!
Taking Pictures Part 1:
This is one of the most common aspects of travel that can get on the nerves of locals and tourists alike. Use selfie sticks with care and avoid taking photos in big groups in crowded places. As the video says: “Please be aware of those around you. That is really cool.”
Taking Pictures Part 2:
This video reminds tourists to respect signs prohibiting photography, and asks them to refrain from taking photos of people without their permission. While these points should be respected at all places around Japan, they’ve become a particular concern in Kyoto, where foreign travellers have been spotted chasing maiko and geisha on the street for photos.
Walking on the Streets:
This isn’t the first time ninja have been used to warn people of the dangers of using smartphones while walking before. It’s an act that’s been known to cause accidents and incite angry attacks so “Why not put your smartphone away and enjoy the scenery of Japan?”
Public Transportation:
This clip is dedicated to minding your manners on public transport, covering issues like: waiting for passengers to get off before boarding; arriving early to avoid missing your train; storing suitcases out of the way; giving up your seat to pregnant women and senior citizens, and wearing your backpack on the front. Bulky backpacks on backs topped a survey of inconsiderate train behaviours in 2018.
Traditional Buildings:
Here we’re taught to keep our grubby fingers off old buildings as they are works of art that can be easily damaged. Also, behave appropriately in sacred places and don’t be like Logan Paul by disturbing people visiting a shrine to pray. That type of behaviour results in shrines like this one placing a blanket ban on all foreign tourists.
Public Baths and Hotels:
Wash yourself before getting into a communal bath in Japan, and don’t drop your towel in the water! Don’t take things other than amenities home with you after a stay at a hotel or ryokan, and instead of giving tips in Japan, just say “arigato” to thank people for their service.
Restaurants Part 1:
We all know people in Japan love to line up for things, but there are rules to doing so – don’t cut into the queue, and if your friend is already in it, both of you should go to the back of the line. Another thing to be aware of is that Japanese people are taught to be thankful for food so only take as much as you are going to eat at a buffet. Eat everything — as every grain of rice contains seven fortune gods — and say “gochisosama” to show your appreciation after a meal.
Restaurants Part 2:
Here we learn about the culture of being served “otoshi” at small Japanese bars as a kind of table charge. Also, don’t bring your own food and drinks into a restaurant, and if you’re not going to be able to honour your restaurant reservation, call to let them know. After all, bookings can be so sought after in Japan that even the President of the United States has been turned away by one of the country’s most popular restaurants.
Public Spaces:
In Japan, smokers should only smoke in designated smoking spaces. Don’t forget to flush nothing but toilet paper down the toilet, and throw trash in trash cans, unless the American President is visiting, in which case you won’t be able to find one.
Public Spaces Part 2:
Make phone calls after getting off the train or leaving a building, and if you’re on the train, avoid sitting on the floor and, as many manners posters continue to promote, refrain from talking loudly. Saying “arigatou” to others around you who show you kindness and consideration will keep everyone from hating on foreign tourists who may find themselves blundering about on trains.
Well, there you have it – ten videos jam-packed with a whole lot of Japanese etiquette! Have you had any experiences with any of the scenarios mentioned during your own travels? Let us know in the comments section below, and don’t forget to share this with any future travellers to help them avoid committing any embarrassing faux pas of their own.
Perhaps Jordan Schlansky would’ve been a better dinner companion to Conan O’Brien and the Canadian rugby team wouldn’t have looked deceased if they’d had a heads-up like this in the manners department!
Source: YouTube/kankocho via Japaaan
Featured image: YouTube/kankocho
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Japanese celebrity (sort of) apologizes for swapping seats with foreign traveler on Shinkansen
VR Ninja Dojo: Battle as a shadow warrior at new virtual reality world in Tokyo 【Video】
Japanese town using ninja to correct impolite inbound tourist behavior
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Camera crew visits the abandoned town that inspired Japanese survival horror game “Siren”【Video】
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
McDonald’s Japan unveils new Oreo and matcha green tea frappe
New marvelously mysterious mochi ice creams celebrate 40 years of Häagen-Dazs Japan
Ruru Cafe Shibuya wows customers by serving coffee and sweets on unique water tables
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Restaurant manager arrested for armed robbery…of his own restaurant
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Family Mart releases huge range of cute sweets for Cat Day in Japan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
International tourists travel to Japan, spend big at top tourist spots in Tokyo
Tourist ban now in effect in Kyoto’s Gion geisha district…but are visitors obeying the rules?
Bad tourist manners at Mt Fuji Lawson photo spot prompts Japanese town to block view with screens
Foreigners reveal photos they take of Japan on their phones while on holiday
Bad-mannered tourists cause chaos at new Mt Fuji viral photo spot, city erects fence to stop them
Diamond Route Japan series shows off all the beautiful reasons to travel outside of Tokyo【Videos】
Travel around Japan with stunning videos from the 4K ultra HD video library
Tokyo tourist sites look eerily quiet without tourists 【Videos】
Chinese manners-vigilante throws away shoes of sleeping passenger at airport
Fewer Japanese people traveling domestically, government blames birth rate, others blame foreign crowds, costs
Meet the Japanese woman in charge of Tokyo’s famous Robot Restaurant in Shinjuku 【Video】
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
Japanese government wants to encourage wealthy foreigners to travel deeper into Japan, NHK says
Kyoto bans tourists from geisha alleys in Gion, with fines for those who don’t follow rules
Japanese train conductor surprises everyone on board with his English skills
Foreign street kart driver crashes into taxi after ignoring road sign in Tokyo
The 8 most annoying things people do on Japanese trains, according to local commuters
Leave a Reply