Having an anime crush usually drains your wallet, but here’s how your 2-D passion can make you richer instead.
Hard-core anime fans will be the first to tell you that while the hobby has a positive effect on their happiness, it’s not nearly as beneficial to their bank accounts. Video streaming services, Blu-ray box sets, and miscellaneous merch all add up, and together they can leave otaku without much cash for anything else.
In particular, the monetary outflow floodgates tend to get flung wide open for fans with a 2-D anime crush, since nothing says “I love you” like dropping as much cash as possible on merchandise bearing your favorite character’s likeness. However, about a year ago Japanese Twitter user @st0708_, who’s a massive fan of Heshikiri Hasebe from anthropomorphized katana boy franchise Touken Ranbu, had an idea.
https://twitter.com/st0708_/status/1085403861165268992@st0708_ decided to channel her love for Hasebe into financial responsibility, and in January of last year, she started her project. Basically, her plan, which she called “oshi savings” (oshi being one’s anime crush), hinged on making regular payments directly to Hasebe. For example, in the photos above, those are payroll envelopes, into which @st0708_ put the anime character’s salary for each month, making the transaction official with a stamp of a hanko personal seal.
▼ She also made a wallet for Hasebe, fashioning it out of a Meiji The Chocolate box, a surprisingly versatile artistic medium.
https://twitter.com/st0708_/status/1085870806201118720Since Touken Rambu is a series that takes place during the samurai era, ideally @st0708_ would have paid Hasebe’s stipend in gold coins. Since precious metals are harder to come by in modern Japan, though, she dd the next best thing and paid her beloved in 500-yen (US$4.54) coins, the largest metal denomination of yen.
It’s a fun, and funny idea, but how long would @st0708_ be able to keep it up before becoming bored and/or tempted to cut Hasebe off? A week? A month?
Try a whole year (and counting). @st0708_ recently tweeted an update saying she’s continued her oshi saving plan for the past 12 months, and when she recently converted all those coins into paper money, she was shocked to find that she’s saved 435,000 yen (US$3,955) so far!
https://twitter.com/st0708_/status/1222053478786187265Online reactions have pretty much fallen into the categories of “This is amazing, “I’m going to try this too,” and “What was your payment schedule to Hasebe?” In regards to the last, @st0708_ says she didn’t have strict deadlines so much as monthly targets. “When I was out doing errands and paid for something, if I got a 500-yen coin as change it would go into Hasebe’s payments” she explains.
The saving strategy can even be applied to anime characters who wouldn’t realistically be earning a salary. For example, if your favorite character is a student, @st0708_ says you can think of the payments as being for their tuition, or their general living expenses You can even set up a mini shrine to your oshi in your home with a collection box, if they happen to be of divine status in their story (or your eyes).
Of course, with all the money hard-core fans spend on anime merch, you could make the argument that this doesn’t really count as “saving” money if in the end you just go out and bow the amassed was of cash on merch that you put off buying while making payments to your oshi. But that’s not an issue for @st0708_, because she says she’ll be using the money she’s saved to pay for moving expenses and setting up the new apartment she’s moving to soon…though she does also say that naturally the new apartment isn’t just for her, but for Hasebe as well.
Source: Twitter/@st0708_
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

A brilliant way to save money: Treat your favorite anime character like a stripper
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Hayao Miyazaki gifts autographed Ghibli anime cel to president of France[Photo]
The Almost All Lettuce Burger from Dom Dom Burger really lives up to its name
Chrono Trigger comes to Japan’s capsule toy gacha machines
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Nintendo’s Animal Crossing crosses over into Japanese convenience store cosmetics line[Photos]
Made-to-order onigiri rice ball hotel breakfast buffet in Tokyo is open (and awesome) to all
Licca-chan gets the royal treatment in this gorgeous Doll Festival set
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says