
Top bosses of Japan’s most popular thrill ride park sit down and shut up.
With Japan’s overall number of COVID-19 cases decreasing, the country’s theme parks, which have been closed for months, are looking for ways they can safely reopen before the end of the summer vacation series. A recent initiative, which is being promoted by East Japan and West Japan Theme Park Associations includes the eyebrow-raising, mouth-shutting instruction for parks to urge guests to “refrain from screaming” when riding roller coasters.
The initiative has the support of Tokyo Disneyland and Universal Studios Japan, but it’s going to be a particularly big challenge for Yamanashi Prefecture amusement park Fuji-Q Highland. See, while Disney and USJ’s beloved cartoon characters and movie tie-ups are their chief draws, the primary reason people go to Fuji-Q Highland (which is a doable day trip from Tokyo) is because it has Japan’s finest selection of thrill rides, such as marquee roller coaster Fujiyama.
▼ The 79-meter (259-foot) tall Fujiyama
“How are you supposed to ride a scream machine without screaming?” has been a common question since the guidelines were released. But even though the people asking were doing so rhetorically, Fuji-Q Highland has earnestly answered with the following video, titled Example of How to Ride Thrill Rides in the New Style.
なお、遊園地の感染防止ガイドラインでは大声での発声を控えていただくようお願いしておりますが
— 富士急ハイランド【公式】 (@fujikyunow) June 17, 2020
「厳しい」「不可能だ」といったお声を頂戴しましたので、弊園では両社長からお手本動画をお届けいたします。
ご参照ください…#堀内社長は高所恐怖症#皆さんはできるかな#富士急ハイランド#富士急 pic.twitter.com/ntMJz7ZNlZ
If you’re wondering who those two formally dressed Japanese gentlemen are, the one in the bow tie is Fuji-Q Highland president Daisuke Iwata, and the guy who’s got a suit jacket on is Koichiro Horiuchi, president of rail and bus operator Fuji Kyukou, Fuji-Q Highland’s parent company. Together the two take a ride on Fujiyama without making a peep.
Again, Fujiyama is no kiddie coaster. When it opened, it was the tallest roller coaster in the world, and even now its 79-meter (259-foot) height places it at number eight globally. It’s also the fifth longest, making the silent ride a prolonged test of mental fortitude for the two Japanese businessmen.
The tweet also points out that Horiuchi is afraid of heights, even when he’s not being whipped around at high speeds. As a result, he looks slightly more agitated than theme park boss Iwata, who remains statue-still.
▼ Nothing to scream about here, right?
▼ Yet another quiet moment
“Please scream inside your heart,” the on-screen text requests as the video winds down, and while it’s a call for verbal quiet, online commenters still had plenty to say.
“Bosses putting themselves on the front lines.”
“Fuji-Q seems like a really playful organization with great management.”
“Horiuchi looks like such a gentleman, calmly readjusting his mask.”
“Please…please show us the full version.”
Regarding the last comment, Fuji-Q was happy to share the complete experience.
So yes, it turns out it is possible to ride a roller coaster without screaming, and without losing your mask. Of course, Fuji-Q is also known for its terrifying haunted houses, including one where you’re handcuffed in pitch darkness, so further instructional videos might be necessary (and also highly entertaining as long as you’re not the person making it).
Source: Twitter/@fujikyunow via Jin
Top image: YouTube/Fuji-Q Highland Official富士急ハイランド公式
Insert images: Wikipedia/ Geomr~commonswiki, YouTube/Fuji-Q Highland Official富士急ハイランド公式
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Following Casey on Twitter also requires no screaming.






A terrifying new way to view Mt Fuji: From a deck at the top of a giant rollercoaster!
Fuji-Q Highland theme park is opening its newest attraction next month: The Fujiyama Slider
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
Japan’s thrill ride theme park finds new way to terrify: A slide over twice as tall as a Gundam
Japanese thrill ride will let you fly like a bird as you ride the wind down from over 100 feet up
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
We stress-test Uniqlo’s “Impressive Jacket and Pants” to see if they live up to their names
Poop is in full bloom at the Unko Museums for cherry blossom season
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Jamiroquai doll from Japan lets you control your own Virtual Insanity 【Video】
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
What’s up with the secret basement at this Japanese train station?
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese roller coaster keeps breaking riders’ bones, now under federal investigation
Hold on tight: 10 unmissable roller coasters in Japan
Japanese amusement park opens doors to dogs, lets animals on rides with their owners
Universal Studios Japan roller coaster stops, leaves passengers dangling 98 feet above ground
Japanese amusement park offers mask stickers so guests can silently ‘scream’ on roller coasters
New Attack on Titan theme park attraction coming to Fuji-Q Highland
Wagyu Zokkon burger at Fuji-Q Highland is as thrilling as the ride it’s named after
Japanese amusement park’s new horror attraction involves handcuffing visitors in the dark
“Japan’s slowest roller coaster” derails, passengers don’t notice
No screaming on roller coasters, please, say Tokyo Disneyland, other Japanese amusement parks
Taiwan’s Gravity Max – Quite possibly the scariest roller coaster in the world
Japanese high school students build crazy wooden roller coaster at school festival【Video】
Enjoy a Japanese sushi train at home with a fun Ferris wheel rollercoaster twist 【Video】
Realize your life-long dream of being a ghost at Fuji Q amusement park!
Japanese government to once again allow loud cheering, full attendance at concerts, sports events
Mystery of Attack on Titan’s Levi’s lipstick-stained romantic dalliance at Japanese theme park