
Feedback from e-sport pros leads to reworked recipe for video gaming success.
This month, video gaming took the step into its next generation with the launch of new consoles from Sony and Microsoft. So it’s only appropriate that as developers achieve advances in hardware and software, Japan’s drinkable for-gamers nutritional supplements keep pace and evolve too.
Food and beverage company Morinaga has several supplement types in its “in Jelly” line, with one, Game Booster, specifically designed to increase concentration while playing video games. We tried some for ourselves back in the spring, but now Morinaga is ready to roll out its sequel. The company is following the PlayStation naming strategy and simply calling the new drink in Jelly Game Booster Ver. 2.0., and not something convoluted like “in Jelly Game Booster One Series S.”
The new gamer fuel retains the primary ingredient list of GABA natural amino acids, Vitamin A, and blueberry extract. However, after getting feedback from professional e-sport competitors that the original in Jelly Game Booster was too sweet, the recipe has been modified for a milder flavor, which should help keep the focus on the on-screen action instead of shocking the taste buds. In addition, the Ver. 2.0 comes in more compact 150-gram (5.3-ounce) pouches, making them something you can easily gulp down in their entirety, which is handy since they’re supposed to be a mid-match pick-me-up, not something you pre-load before starting the game.
in Jelly Game Booster Ver. 2.0 is priced at 220 yen (US$2.10) and goes on sale exclusively through Amazon Japan on November 27, making it an easy addition to your bundle of Black Friday-discounted games.
Source: Morinaga (1, 2) via Entabe
Images: Amazon Japan/ブランド: BODY SUPPORT W(ボディーサポート ダブリュー)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Japan now has drinkable gamer fuel gelatin, so let’s see if it can power us up【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Japan named most sleep-deprived country for fourth year in a row, according to survey
Deer that appeared in downtown Osaka gets a new home, a new name, and a lot of snacks[Video]
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Police looking for man who threw paper airplane into Hiroshima atomic bomb monument
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says