Morinaga
We sampled the chilly treat to see if it’s worthy of Morinaga’s longtime best-selling yogurt.
Ottotto crackers team up with Pokémon and take an exclusivity cue from the franchise’s video games.
After decades and dozens of great fruit flavors, the latest version of the candy is Hi-Chew Just As It Is Flavor.
Family Mart has a way for to combine two of our favorite comfort foods and eat them with our hands.
Famous anime voice actor voices flavor that’s stepping out of the spotlight after 40 years.
To make matters stranger, the video is part of a promotional tie-in with a popular candy company designed to cheer on a certain group of students.
“Twig” chocolate is a great partner for whisky, but what happens when it becomes a full-on branch?




















Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
Bear attack shelters going on sale in Japan as country experiences record-high number of incidents
Shocking discovery: Japan’s expensive Shine Muscat grapes can pair amazingly with cheap Pringles
Tokyo Station’s ultra-rare cakes look, and taste, like a cup of coffee
Japanese government considering tripling departure taxes to combat overtourism
Tokyo National Museum seeking donations to pave over pond, create space for beer and music events
Does the maxixe live up to its promise of being a whole new flavor for our Japanese reporter?
Chinese artificial intelligence gets shut down for slamming the Communist Party
Bonsai-tree-flavored gin on sale now
Panties to wear on your head as hair accessories on offer from Japanese fashion brand【Photos】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Starbucks Japan unveils the new Soupuccino
One of the busiest stations in Tokyo is changing the name on its signs, but not necessarily to make it easier for people to find their way around.
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Never forget that Mister Donut’s super-simple ramen is actually very hard to beat
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Tokyo police found our lost wallet, but the story of how they did made us feel empty
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Ghibli Museum clock is now yours to take home with you
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Tokyo National Museum seeking donations to pave over pond, create space for beer and music events
Does the maxixe live up to its promise of being a whole new flavor for our Japanese reporter?
Chinese artificial intelligence gets shut down for slamming the Communist Party
Bonsai-tree-flavored gin on sale now
Panties to wear on your head as hair accessories on offer from Japanese fashion brand【Photos】
Studio Ghibli unveils new fluffy purses from films like My Neighbour Totoro and Spirited Away
What’s it really like to climb Mt Fuji?
This beautiful Nara inn was once home to a Living National Treasure
Totoro, Catbus sleeping bags are perfect place to stay cozy all winter…if you fit inside【Pics】
Rare vending machine at Japan’s oldest shrine sells…divine crepes!
New Pokémon Sketch T-shirts bring cozy adventure to Uniqlo, have great Snorlax life advice【Pics】
All Mt. Fuji summit trails are now closed as hiking season ends
Studio Ghibli releases new Totoro and Jiji blankets to keep you cosy this winter
Pepsi Zero Peach is being released in one area of Japan