Morinaga

Japanese sweets company teaches us new way to enjoy traditional Japanese rice drink

Get the benefits of amazake without the strong sweetness.

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International-hit candy Hi-Chew adds English to in-Japan logo, makes it bigger than the Japanese

America’s second-most popular Hi-Chew flavor will also make its in-Japan debut.

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Lipton releases Pancake Tea Latte in Japan

Japan’s famous hotcake mix, now available in drinkable form.

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Hotcake-man steamed pancake buns make their heroic return to Japanese convenience stores

We missed you, Hotcake-man!

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Japan’s popular Moonlight brand begins selling broken cookies

That’s the way the cookie crumbles.

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Famichiki Pancake Steamed Buns take Japanese convenience store food to a whole other level

We’ve never had fried chicken pancakes quite like this before.

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Pancake steamed buns coming to Japanese convenience stores, said to pair well with fried chicken

Family Mart has a way for to combine two of our favorite comfort foods and eat them with our hands.

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Japanese candy Hi-Chew says a heartfelt, ridiculous goodbye as it retires Green Apple flavor【Vid】

Famous anime voice actor voices flavor that’s stepping out of the spotlight after 40 years.

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This no-bake sweet sake super-easy dessert is a perfect summertime sweets companion【Recipe】

Chilled Amazake Cracked Ice is a cool treat you can make even with zero cooking skills.

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Real Buddhist monk shows off hot (and sweet) EDM dance moves in Mount Koya video

To make matters stranger, the video is part of a promotional tie-in with a popular candy company designed to cheer on a certain group of students.

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Japan’s favourite whisky and chocolate pairing just got even bigger

“Twig” chocolate is a great partner for whisky, but what happens when it becomes a full-on branch?

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Kraft fuses cheese with Japanese dessert ingredients for something very different

The only question is whether it’s even cheese any more.

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Japanese convenience store ice cream wins gold for reporter at the Tokyo Olympics

“Best convenience store ice cream” unites people of all nationalities.

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Popular snack Ottotto celebrates upcoming Pokémon game with special Pokémon-shaped crackers

“Catch ’em all” in an online Pokédex, plus win special prizes!

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We test Japanese sweets company’s claim: can one ingredient change pancakes from fluffy to chewy?

This tip will help you to perfect your pancakes, whichever way you prefer them!

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Experience the cherry blossoms early this year with AR flower art and Morinaga foods

A popular digital art exhibition arrives in the palm of your hand this year!

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The Mister Donut Ice Bar: “When donuts become ice cream”

This unassuming bar is a big moment in ice-creamology.

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Japanese gamer supplement drink gets sequel with in Jelly Game Booster Ver. 2.0

Feedback from e-sport pros leads to reworked recipe for video gaming success.

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New tomato yoghurt divides opinions in Japan

Aimed to please tomato lovers, but what about yoghurt lovers?

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Steamed bun pancakes are this year’s must-try sweet

Only available in Japan for a limited time.

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