
You, too, can have an all-you-can-eat experience with a timer and the determination to enjoy yourself.
Here’s the deal: Tsukiji Gindako, a chain of takoyaki restaurants, ran a limited-time event until November 27 of this year, at a tiny number of participating restaurants. The event? All-you-can-eat takoyaki for 45 minutes for a fee of 980 yen (US$9.39) plus tax. Considering a standard plate of eight succulent, deep-fried octopus balls costs 538 yen at Gindako, this is a dream for any economizing epicure.
Our reporter Yuichiro Wasai only noticed this incredible opportunity a couple of days before the deadline. The campaign wasn’t well advertised, and the participating stores were few and far-between; primarily at Gindako restaurants set up in Aeon Mall food courts. Thankfully, he had one such Aeon mall located an hour’s train ride away. A small price to pay for cheap, bountiful takoyaki!
He ventured into the mall and made his way to the food court. We imagine he was practically drooling by this point, envisioning the riches of soft, chewy, flavorful octopus orbs that lay ahead.
▼ An advertisement for the campaign.
Then, as Yuichiro grew closer to the Tsukiji Gindako, trepidation began to set in. Then doubt. He noticed that the signs extolling the virtues of this bountiful buffet were each labeled with an ominous sticker. Then it dawned on him.
You needed a reservation to take part in this all-you-can-eat event. Plus, you needed to make that reservation in person, and what’s more, those stickers held an extra bone-chilling bit of bad news:
▼ “Thanks! [The all-you-can-eat buffet is] booked full!”
Noooooooooooo!
Yuichiro stared at the sign listlessly. His stomach growled. He had promised it a feast of takoyaki, and now it was hellbent on eating takoyaki. And he’d gotten himself all psyched up for the experience of eating as much octopus balls as his body could take. His body hungered, yes, but his soul yearned.
It was then that Yuichiro realized something.
What if he ordered takoyaki like a regular customer, and then set a timer for the all-you-can-eat period of 45 minutes? Then it would be just like he was a buffet diner, eating his fill on a time limit, but without that slight stressor of eating as much as possible to maximize value for money.
It was worth a try, surely?
Yuichiro set a 45-minute timer on his phone, then strolled up to the service window with obvious intent. He glanced at the all-you-can-eat menu and cleared his throat. “I’ll have a standard takoyaki,” he announced, with all the confidence of someone participating in the buffet event.
▼ The all-you-can-eat menu is, of course, available to regular diners too.
The set takoyaki for the buffet is as follows: regular takoyaki, takoyaki dusted with green onion, teritama (teriyaki and mayonnaise) takoyaki, cheese mentaiko takoyaki, chewy cheese mentai takoyaki, and teritama cheese consomme takoyaki. Instead of the typical eight takoyaki balls, the servings in this menu come in lots of six; you can also add an all-you-can-drink soft drink option for an extra 150 yen.
Yuichiro began to tuck into his order of eight regular takoyaki.
▼ Don’t they look magnificent?
▼ Yum.
He began to realize that he was actually in something of a privileged position compared to his fellow buffet eaters. When you pay for a 45-minute takoyaki buffet, you feel the obligation to eat takoyaki until the 45 minutes are up. Few people can enjoy eating one foodstuff for so long, even if that foodstuff is delicious chunky octopus meat deep-fried in batter.
▼ Yuichiro’s second selection was teritama cheese consomme. A rejuvenating, exciting flavor!
What’s more, this event took place in an Aeon Mall food court. There were plenty of tempting restaurants around him, and if he had paid for the all-you-can-eat experience, he would have to simply long for the forbidden fruit of the nearby Baskin Robbins while shoveling even more octopus balls into his mouth.
▼ His third and final order was takoyaki dusted with green onions. Crisp, refreshing, and light.
Yuichiro, though, was held by no such obligation. He finished the last bite of his delicious green onion takoyaki and looked at the timer.
Eleven minutes. Why, that’s a perfect amount of time to stroll over to the nearby Baskin Robbins…
…and order himself a small double cone.
There were ways in which Yuichiro’s buffet experience fell short, naturally. For one thing, his takoyaki-and-ice-cream-eating escapade cost him a grand total of 2,596 yen — much pricier than the Tsukiji Gindako offer of 980 yen plus tax. However, Yuichiro had truly eaten until he was satisfied; he hadn’t overeaten, and he’d even had the freedom to pick his own dessert. So 2,596 yen seemed an adequate price to pay.
▼ The price included this adorable octopus-labeled green tea he bought to wash the balls down.
What’s the moral here? Well, you could take many things from it — but most importantly, Yuichiro found himself in a dire situation and made the best of it, and found true full-bellied happiness along the way. Also, it turns out it’s really easy to brush off FOMO (the feeling of missing out) if you just pretend you’re taking part in your own imagination. Imagination is truly a remarkable thing.
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]













Osaka hotel has amazing all-you-can-eat takoyaki and kushikatsu breakfast buffet
We miss out on all-you-can-eat beef tongue, but we treat ourselves to it anyway
Fast-food chain Gyoza no Ohsho’s all-you-can-eat curry made us feel like we fell down a mountain
Tasty and cheap: 30 minutes of all-you-can-eat yakiniku for only 780 yen
Mr. Sato stuffs himself at an all-you-can-eat bakery event and ascends to carb heaven【Pics】
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese airlines set to cut fuel surcharges for international flights in September and October
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Google’s first Google Store outside the U.S. is now open in Tokyo
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Pokémon donuts are coming to Krispy Kreme in the U.S. [Photos]
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan’s new beer glass is designed to force you to drink…water [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We check out another all-you-can-eat yakiniku deal in Shinjuku, just 1,080 yen!
Best all-you-can-eat sushi in Tokyo? High-end restaurant wows with great value-for-money deal
We try all-you-can-eat raw eggs for 730 yen, turns out to be way better than it sounds
All-you-can-eat Häagen Dazs among 200 other frozen foods at Osaka’s Chin! Suru Restaurant【Pics】
Burger King Japan’s all-you-can-eat challenge knocks us out of the ring