
You, too, can have an all-you-can-eat experience with a timer and the determination to enjoy yourself.
Here’s the deal: Tsukiji Gindako, a chain of takoyaki restaurants, ran a limited-time event until November 27 of this year, at a tiny number of participating restaurants. The event? All-you-can-eat takoyaki for 45 minutes for a fee of 980 yen (US$9.39) plus tax. Considering a standard plate of eight succulent, deep-fried octopus balls costs 538 yen at Gindako, this is a dream for any economizing epicure.
Our reporter Yuichiro Wasai only noticed this incredible opportunity a couple of days before the deadline. The campaign wasn’t well advertised, and the participating stores were few and far-between; primarily at Gindako restaurants set up in Aeon Mall food courts. Thankfully, he had one such Aeon mall located an hour’s train ride away. A small price to pay for cheap, bountiful takoyaki!
He ventured into the mall and made his way to the food court. We imagine he was practically drooling by this point, envisioning the riches of soft, chewy, flavorful octopus orbs that lay ahead.
▼ An advertisement for the campaign.
Then, as Yuichiro grew closer to the Tsukiji Gindako, trepidation began to set in. Then doubt. He noticed that the signs extolling the virtues of this bountiful buffet were each labeled with an ominous sticker. Then it dawned on him.
You needed a reservation to take part in this all-you-can-eat event. Plus, you needed to make that reservation in person, and what’s more, those stickers held an extra bone-chilling bit of bad news:
▼ “Thanks! [The all-you-can-eat buffet is] booked full!”
Noooooooooooo!
Yuichiro stared at the sign listlessly. His stomach growled. He had promised it a feast of takoyaki, and now it was hellbent on eating takoyaki. And he’d gotten himself all psyched up for the experience of eating as much octopus balls as his body could take. His body hungered, yes, but his soul yearned.
It was then that Yuichiro realized something.
What if he ordered takoyaki like a regular customer, and then set a timer for the all-you-can-eat period of 45 minutes? Then it would be just like he was a buffet diner, eating his fill on a time limit, but without that slight stressor of eating as much as possible to maximize value for money.
It was worth a try, surely?
Yuichiro set a 45-minute timer on his phone, then strolled up to the service window with obvious intent. He glanced at the all-you-can-eat menu and cleared his throat. “I’ll have a standard takoyaki,” he announced, with all the confidence of someone participating in the buffet event.
▼ The all-you-can-eat menu is, of course, available to regular diners too.
The set takoyaki for the buffet is as follows: regular takoyaki, takoyaki dusted with green onion, teritama (teriyaki and mayonnaise) takoyaki, cheese mentaiko takoyaki, chewy cheese mentai takoyaki, and teritama cheese consomme takoyaki. Instead of the typical eight takoyaki balls, the servings in this menu come in lots of six; you can also add an all-you-can-drink soft drink option for an extra 150 yen.
Yuichiro began to tuck into his order of eight regular takoyaki.
▼ Don’t they look magnificent?
▼ Yum.
He began to realize that he was actually in something of a privileged position compared to his fellow buffet eaters. When you pay for a 45-minute takoyaki buffet, you feel the obligation to eat takoyaki until the 45 minutes are up. Few people can enjoy eating one foodstuff for so long, even if that foodstuff is delicious chunky octopus meat deep-fried in batter.
▼ Yuichiro’s second selection was teritama cheese consomme. A rejuvenating, exciting flavor!
What’s more, this event took place in an Aeon Mall food court. There were plenty of tempting restaurants around him, and if he had paid for the all-you-can-eat experience, he would have to simply long for the forbidden fruit of the nearby Baskin Robbins while shoveling even more octopus balls into his mouth.
▼ His third and final order was takoyaki dusted with green onions. Crisp, refreshing, and light.
Yuichiro, though, was held by no such obligation. He finished the last bite of his delicious green onion takoyaki and looked at the timer.
Eleven minutes. Why, that’s a perfect amount of time to stroll over to the nearby Baskin Robbins…
…and order himself a small double cone.
There were ways in which Yuichiro’s buffet experience fell short, naturally. For one thing, his takoyaki-and-ice-cream-eating escapade cost him a grand total of 2,596 yen — much pricier than the Tsukiji Gindako offer of 980 yen plus tax. However, Yuichiro had truly eaten until he was satisfied; he hadn’t overeaten, and he’d even had the freedom to pick his own dessert. So 2,596 yen seemed an adequate price to pay.
▼ The price included this adorable octopus-labeled green tea he bought to wash the balls down.
What’s the moral here? Well, you could take many things from it — but most importantly, Yuichiro found himself in a dire situation and made the best of it, and found true full-bellied happiness along the way. Also, it turns out it’s really easy to brush off FOMO (the feeling of missing out) if you just pretend you’re taking part in your own imagination. Imagination is truly a remarkable thing.
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]













Osaka hotel has amazing all-you-can-eat takoyaki and kushikatsu breakfast buffet
We miss out on all-you-can-eat beef tongue, but we treat ourselves to it anyway
Fast-food chain Gyoza no Ohsho’s all-you-can-eat curry made us feel like we fell down a mountain
How to get all-you-can eat doughnuts at Mister Donut for just 12 bucks!
Tasty and cheap: 30 minutes of all-you-can-eat yakiniku for only 780 yen
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Kanji ice cream becomes a sell-out hit in Japan
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
The story of our reporter P.K. Sanjun’s heart attack
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mr. Sato stuffs himself at an all-you-can-eat bakery event and ascends to carb heaven【Pics】
We check out another all-you-can-eat yakiniku deal in Shinjuku, just 1,080 yen!
Best all-you-can-eat sushi in Tokyo? High-end restaurant wows with great value-for-money deal
We try all-you-can-eat raw eggs for 730 yen, turns out to be way better than it sounds
All-you-can-eat Häagen Dazs among 200 other frozen foods at Osaka’s Chin! Suru Restaurant【Pics】
Burger King Japan’s all-you-can-eat challenge knocks us out of the ring