
Fushimi Inari-taisha did all sorts of things to keep visitors safe this New Year’s, and one may be steeped in the local culture’s velvety harshness.
Japan’s recent coronavirus infection spike has come at a very unfortunate time, since Japanese people traditionally start off the new year with a visit to a shrine or temple in early January. The most famous places of worship in the largest cities naturally attract the most visitors, and also create the largest crowds of people standing around in close proximity waiting for their turn to throw their coins into a donation box and pray for health and prosperity in the year ahead.
Those are just the sort of conditions that can lead to infection clusters, and Kyoto’s famous Fushimi Inari-taisha Shrine took several steps this year to try to cut down on congestion. It prohibited food vendors from setting up stalls on the streets in and around the shrine between January 1 and 5, treated its omikuji fortune slips with anti-viral coatings, and set up large monitors reminding people to keep a distance between themselves and others, wear masks, and limit conversations.
▼ Fushimi Inari-taisha on New Year’s Day this year
As anyone who’s visited Fushimi Inari-taisha in the last few years can tell you, the crowds in the above video are remarkably sparse for what’s become one of Japan’s most popular travel attractions. “With the situation as it is, we really can’t be very vocal in saying ‘Come to the shrine,’” said a spokesperson, “but we [did what we could] to create an environment where those who did come could feel secure.”
伏見稲荷大社 初詣
— いのたけ (@ino_take_) January 1, 2021
2021.1.1 撮影 SONY Alpha #伏見稲荷大社#京都 pic.twitter.com/GNl69dhKlm
Creating a safe environment at a facility these days depends not just on management’s policies, though, but on the behavior of visitors as well, and it looks like Fushimi Inari-taisha might have come up with an extremely Kyoto-like way to gently but ever so firmly make sure visitors kept their masks on while visiting the shrine. As part of its anti-coronavirus protocol, Fushimi Inari-taisha set up a live video stream, with the official reason being to let people see how crowded the shrine was before leaving their homes and make an informed decision about whether or not they felt safe coming…and they also put up this sign on the shrine grounds.
伏見稲荷大社、ノーマスクマンへの威嚇がえげつなくネット社会してて草 pic.twitter.com/7pZQ5dTcbU
— SUミンデン (@SU_Minden) January 3, 2021
“Currently live-streaming on YouTube” read the top two lines. Since Japan has some pretty strict laws about posting images of people online, that’s probably a disclaimer Fushimi Inari-taisha felt it needed to make for legal reasons. But the Kyoto quotient comes in the bottom line, which says “Please wear a mask,” accompanied by a picture of the face covering.
With “please wear a mask” already on other on-site signage, it’s a little odd to repeat the request here, especially since it looks like “please wear a mask” is being presented as some sort of subset to “we’re streaming on YouTube.” But that, Twitter user @SU_Minden and a number of other commenters feel, is because the subtext here is “We’re streaming on YouTube, so if you’re not wearing a mask, the whole world will be able to see what an inconsiderate doofus you are.”
Of course, Fushimi Inari-taisha would never openly admit to such tactics, and there’s at least a sliver of a possibility that they just realized they had some extra space at the bottom of the sign and thought “Eh, may as well slap another mask reminder on there.” But remember, this is Kyoto, where there can be a hidden hard edge to such seemingly innocuous comments as “You and your friends seem to have so much fun together,” “Your wristwatch is really nice,” and “You play the piano well,” so we’re not completely ruling out that Fushimi Inari-taisha fully expected people to read between the sign’s lines.
Sources: Mainichi Broadcasting System, Livedoor News/Mainichi Shimbun, Twitter/@SU_Minden via Jin
Top image: Wikipedia/Path-x21
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Step into a magical spirit world at the Motomiya Festival at Fushimi Inari Shrine in Kyoto
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
Explore Kyoto tourist site Fushimi Inari Taisha shrine with Unreal Engine 4 【Video】
Draw-your-own fox charms are one of the highlights of Kyoto’s famous Fushimi Inari Shrine
“Ghost photo” shows Kyoto’s breathtaking Fushimi Inari Shrine can be bone-chilling at night
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Skyscraper sized Pokémon cards to appear in Tokyo all year long in Tocho projection mapping event
Boro the Caterpillar anime now showing at the Ghibli Museum in Tokyo 【SoraReview】
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Five Okinawan foods that have changed our reporter’s view on local cuisine forever
Say hello to Japan’s new generation of adults, fresh from Kitakyushu’s 2023 seijinshiki ceremony
What’s on the all-you-can-drink menu at Denny’s Japan? 【Family Restaurant Drink Bar Showdown】
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tourists in Kyoto cause chaos at railway crossing near Fushimi Inari Taisha
Japanese graves and Shinto shrines under attack by bears for their sweet, sweet honey
What are the top 10 most popular shrines among international tourists? Study reveals…
How crowded is Kyoto now without international tourists?【Photos】
Kyoto tourist crowds disappearing due to coronavirus outbreak, creating travel crisis/opportunity
No-bus Kyoto sightseeing! SoraNews24’s ultimate on-foot guide for Japan’s former capital【Part 1】
Staying one step ahead of the tourist crowds with a visit to Japan’s main Mt. Fuji shrine【Photos】
As more foreign visitors visit Kyoto’s top sights, Japanese travelers increasingly staying away
New hair pins let you look like you’ve been stabbed in the head with a classic Japanese icon