
Fushimi Inari-taisha did all sorts of things to keep visitors safe this New Year’s, and one may be steeped in the local culture’s velvety harshness.
Japan’s recent coronavirus infection spike has come at a very unfortunate time, since Japanese people traditionally start off the new year with a visit to a shrine or temple in early January. The most famous places of worship in the largest cities naturally attract the most visitors, and also create the largest crowds of people standing around in close proximity waiting for their turn to throw their coins into a donation box and pray for health and prosperity in the year ahead.
Those are just the sort of conditions that can lead to infection clusters, and Kyoto’s famous Fushimi Inari-taisha Shrine took several steps this year to try to cut down on congestion. It prohibited food vendors from setting up stalls on the streets in and around the shrine between January 1 and 5, treated its omikuji fortune slips with anti-viral coatings, and set up large monitors reminding people to keep a distance between themselves and others, wear masks, and limit conversations.
▼ Fushimi Inari-taisha on New Year’s Day this year
As anyone who’s visited Fushimi Inari-taisha in the last few years can tell you, the crowds in the above video are remarkably sparse for what’s become one of Japan’s most popular travel attractions. “With the situation as it is, we really can’t be very vocal in saying ‘Come to the shrine,’” said a spokesperson, “but we [did what we could] to create an environment where those who did come could feel secure.”
伏見稲荷大社 初詣
— いのたけ (@ino_take_) January 1, 2021
2021.1.1 撮影 SONY Alpha #伏見稲荷大社#京都 pic.twitter.com/GNl69dhKlm
Creating a safe environment at a facility these days depends not just on management’s policies, though, but on the behavior of visitors as well, and it looks like Fushimi Inari-taisha might have come up with an extremely Kyoto-like way to gently but ever so firmly make sure visitors kept their masks on while visiting the shrine. As part of its anti-coronavirus protocol, Fushimi Inari-taisha set up a live video stream, with the official reason being to let people see how crowded the shrine was before leaving their homes and make an informed decision about whether or not they felt safe coming…and they also put up this sign on the shrine grounds.
伏見稲荷大社、ノーマスクマンへの威嚇がえげつなくネット社会してて草 pic.twitter.com/7pZQ5dTcbU
— SUミンデン (@SU_Minden) January 3, 2021
“Currently live-streaming on YouTube” read the top two lines. Since Japan has some pretty strict laws about posting images of people online, that’s probably a disclaimer Fushimi Inari-taisha felt it needed to make for legal reasons. But the Kyoto quotient comes in the bottom line, which says “Please wear a mask,” accompanied by a picture of the face covering.
With “please wear a mask” already on other on-site signage, it’s a little odd to repeat the request here, especially since it looks like “please wear a mask” is being presented as some sort of subset to “we’re streaming on YouTube.” But that, Twitter user @SU_Minden and a number of other commenters feel, is because the subtext here is “We’re streaming on YouTube, so if you’re not wearing a mask, the whole world will be able to see what an inconsiderate doofus you are.”
Of course, Fushimi Inari-taisha would never openly admit to such tactics, and there’s at least a sliver of a possibility that they just realized they had some extra space at the bottom of the sign and thought “Eh, may as well slap another mask reminder on there.” But remember, this is Kyoto, where there can be a hidden hard edge to such seemingly innocuous comments as “You and your friends seem to have so much fun together,” “Your wristwatch is really nice,” and “You play the piano well,” so we’re not completely ruling out that Fushimi Inari-taisha fully expected people to read between the sign’s lines.
Sources: Mainichi Broadcasting System, Livedoor News/Mainichi Shimbun, Twitter/@SU_Minden via Jin
Top image: Wikipedia/Path-x21
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Step into a magical spirit world at the Motomiya Festival at Fushimi Inari Shrine in Kyoto
Explore Kyoto tourist site Fushimi Inari Taisha shrine with Unreal Engine 4 【Video】
Draw-your-own fox charms are one of the highlights of Kyoto’s famous Fushimi Inari Shrine
“Ghost photo” shows Kyoto’s breathtaking Fushimi Inari Shrine can be bone-chilling at night
Tourists in Kyoto cause chaos at railway crossing near Fushimi Inari Taisha
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Let’s go open a Lego Japan lucky bag…o
Permanent Sailor Moon stage show theater announced for Tokyo
Real-life Spirited Away train line found in Japan?
Death of a Japanese man attacked by bear sparks conversation about what to do when facing off with one
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Japan has $10 bananas from the coldest prefecture in the country, but how do they taste?
This is the one and only kakuni pork bowl restaurant in Tokyo, and it’s amazing
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese graves and Shinto shrines under attack by bears for their sweet, sweet honey
What are the top 10 most popular shrines among international tourists? Study reveals…
How crowded is Kyoto now without international tourists?【Photos】
Kyoto tourist crowds disappearing due to coronavirus outbreak, creating travel crisis/opportunity
No-bus Kyoto sightseeing! SoraNews24’s ultimate on-foot guide for Japan’s former capital【Part 1】
Staying one step ahead of the tourist crowds with a visit to Japan’s main Mt. Fuji shrine【Photos】
As more foreign visitors visit Kyoto’s top sights, Japanese travelers increasingly staying away
New hair pins let you look like you’ve been stabbed in the head with a classic Japanese icon
Leave a Reply